Girikumar Sharma

a) PLACEMENTS: More than 200 Corporates: I have interacted with more than 500 Corporates in the last 3 years and placed about 250 Students of various streams till date in more than 200 Corporates.

b) Conducted and arranged for various Soft Skills Resume Building Skills and LINKED IN Profile Building sessions for students.

c) PROMOTION CAMPAIGNS for ADMISSION: In 2018 and 2019, Marketing for Admissions was my additional responsibility. I did the entire media planning for the Promotional Campaign for Admissions in the year 2018 and 2019- I negotiated better rates from Print, Outdoor as well as Digital Media. I also selected better sites for outdoors to ensure a proper spread and visibility of our campaign. Admissions went by by about 6% year-on-year.

I was the bridge between the Clients and the Creative thinktank of the advertising agency.

Conducted a pre product launch market study.

a) Formulate and achieve budgets for Box Office – patrons as well as ticket revenue for 28 INOX properties in India in the states of Gujarat, Rajasthan, UP and Haryana.. Revenue handled in 2015-16 was Rs 168 crores.

b) Bring in ADVERTISING revenue through Space Marketing - Bring in Retail as well as Corporate business associates to occupy the vacant premises at INOX and set up a long term business relations with them. This was a part of my profile till Nov 2014. I used to handle an advertising revenue of Rs 1.5 crores per annum.

c) Programming and Ticket Pricing- To decide the programming of movies ( number of shows per movie per multiplex) and the pricing of movie tickets at INOX properties in my Region along with the Programming Department, so as to maximize the Box Office revenues.

d) Conceptualize and implement Movie Promotion strategies at INOX.

d) New Multiplex Launches: I have successfully launched 19 new INOX Multiplexes in my Region from 2006 till 2016. "Launching" includes preparing launch-promotions & BUDGETS, , selecting appropriate media mix, organizing BTL activities and work towards getting media coverage.

e) Conceptualize and implement Movie Promotion strategies at INOX. Every big movie and festival had a different pre promotion and promotion plan, under which patrons of INOX got prizes and rewards by participating in promotions.

f) Supervision of creatives made for newspapers, outdoors and social media,by external creative agencies/ internal resources.

e) Joint promotions and strategic tie ups and co- branding with various retail partners.

f) Maintain Media Relations for projecting INOX as the entertainment hub, and getting good coverage of events.

g) Find retail outlets to occupy the vacant space/ premises in multiplexes.

h) Help the Operations team achieve targets for FOOD revenue (revenue from food items sold from INOX counters as well as rentals received from other food counters in the INOX premises).

i)

a) Two Promotions: After I joined INOX in December 2004, I was promoted in April’06, as REGIONAL MARKETING MANAGER on the strength of my performance in Baroda during my first year at INOX.

Thereafter, I was promoted as SENIOR REGIONAL MANAGER- MARKETING in April 2011.

a) Achieve Revenue Targets for space selling in various publications of THE INDIAN EXPRESS GROUP, in a fiercely competitive environment. I was heading a team of five salespersons. Areas of operation were Baroda, Bharuch, Ankleshwar, Godhra and Dahod.

b) Participate in events in order to enhance brand awareness of INDIAN EXPRESS. For example, we used to organize a rally for awareness regarding Environment on the World Environment Day every year, in association with ONGC.

c) Maintain strong business relations with clients as well as advertising agencies.

d) Collections of payments from clients as well as agencies

a) From 07/08/2000, I was the “Business Manager” (Profit Centre Head) for the Business Unit- Gujarat and Madhya Pradesh, handling a turnover of Rs. 1.5 crores per month from seven stations. I was located at Ahmadabad, which contributed 33 % of the total for the Business Unit.

Positions reporting to me were:

Sales Manager- Gujarat & MP, Branch Managers (4 locations) Accounts Manager- Ahmedabad, Operations Manager- Ahmadabad, Customer Service Manager- Ahmadabad and Credit Control Manager- Ahmadabad.

b) I was handling revenues of major accounts of Ahmadabad like Arvind Mills, Ashima Group, Reliance Industries, Torrent Group, Cadila Group, Intas Pharmaceuticals as a special responsibility. Being a market leader, DHL emphasized on the Retention of existing major customers like through maintenance of Business Relationship and by effective methods of Customer Service to suit their needs.

Achievements :

In 2001, I achieved 116% of the profitability budgets and 98% of revenue budgets. 60% of the revenue growth came from UP SELLING the existing customer base and 40%, from new customers.

I was Head of Sales of 23 Branches, spread over Four States of India. My job, apart from achievement of sales targets was also to retain existing MAJOR customers like Birla AT&T, Reliance Telecom, Bank of Baroda, State Bank of India, L&T, Citibank, Standard Chartered

Bank and ABN AMRO Bank.

Handling customer care, sales, collection and sales training to sales teams of Surat branch and Managing the branch as a profit centre.

Achievements:

Lead the branch to 82 % target achievement in highly unfriendly market conditions in Surat, through enhancing the corporate image of SESA SEAT by ensuring timely post- order booking services, timely publishing and proper distribution of the directory.

· I was responsible in Re-Organizing the sagging branches at Indore and

Regional Head of Operations / Customer Care / General Administration and HRD of 23 branches located in Gujarat, Madhya Pradesh, Maharashtra and Rajasthan .

Achievements:

Ahmadabad.

· I was promoted within one year of joining “Skypak”.

From May ’89 to Feb ’95 I was looking after our family retail business of medicines in Baroda, as an active partner