Cricket
Girish Misal
Sales and Marketing
Pune
Summary
• Accomplished marketing leader with 17 years of experience in marketing management, digital advertising strategy and execution, cost-effective lead generation, content marketing, and marketing analytics.
• Experience in leading new product development efforts and strategic management in a start-up environment.
Specialties: Strategic marketing management, e-commerce, online advertising, content marketing, new product development, data mining and marketing analytics, client research, database marketing, retargeting, grassroots marketing, branding.
Senior marketing leader with a passion for helping startup and growth-stage companies build value by scaling customer acquisition programs.
Areas of Expertise:
• Strategy development
• Lead and demand generation
• Branding and communications
• Team building and leadership
• Product marketing
Overview
14
14
years of professional experience
4
4
Languages
Work History
Sales & Marketing Director
Anosales LLC
02.2010 - Current
- Analyzed sales data to monitor trends, adjust strategies accordingly, and improve overall performance metrics.
- Mentored junior team members, fostering a supportive work environment that facilitated professional growth.
- Contributed valuable insights during executive meetings through analysis of competitor activity, consumer behavior patterns and emerging trends.
- Cultivated a network of industry contacts that contributed to business development efforts and partnership opportunities.
- Implemented training programs for sales staff, enhancing their skills and knowledge for better performance.
- Delivered presentations at industry events to showcase company products/services and generate interest from potential customers.
- Managed a high-performing sales team, ensuring consistent achievement of sales targets and quotas.
- Increased sales revenues by developing and implementing strategic marketing plans.
- Played a key role in the company''s strategic planning process by providing input on growth opportunities and potential challenges based on market analysis.
- Built strong internal relationships across multiple departments including finance, operations and customer service to ensure seamless execution of sales and marketing initiatives.
- Negotiated contracts with vendors and suppliers, securing favorable terms that benefited the company''s bottom line.
- Collaborated with product development teams to refine offerings based on customer feedback and market demands.
- Developed targeted marketing campaigns for specific industry segments, leading to increased brand awareness and lead generation.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Conducted market research to identify new opportunities and target markets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Improved website visibility through development and implementation of SEO strategies.
- Managed over 250+ clients across globe.
- Increased sales by 30%
- Helping clients to generate $10 mil+ revenue.
- Managed a high-performing sales team, ensuring consistent achievement of sales targets and quotas
- Managed budget allocation and resource utilization to maximize marketing ROI
- Improved website visibility through development and implementation of SEO strategies
- Spearhead demand generation campaigns to increase brand visibility and generate qualified leads.
Implement data-driven marketing strategies, resulting in a 30% growth in lead conversion rates.
Utilize marketing automation tools to streamline processes and enhance the efficiency of lead nurturing campaigns.
Collaborate with sales teams to create compelling sales collateral and ensure consistent messaging across all channels.
Education
High School Diploma -
Blossom English School
Pune 03.2024 - Current
Skills
Social Media Marketing
Interests
Martial Arts
Movies
Timeline
High School Diploma -
Blossom English School
03.2024 - Current
Sales & Marketing Director
Anosales LLC
02.2010 - Current
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