Girisha Jayaram
Bengaluru
Summary
Experienced Marketing Analytics & Strategy professional with 12+ years dedicated to using data and analytics for revenue growth and ROI enhancement. Expertise includes campaign performance analysis and Martech program management, delivering insights that drive results. Proven ability to collaborate effectively across teams and solve strategic challenges. Focused on fostering a data-driven culture that aligns marketing strategies with overall business objectives.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Marketing Analytics and Operations Technology Manager
Coursera Inc.
Bengaluru
03.2024 - Current
- Analyzed marketing KPIs (campaign ROI, conversion rates, channel effectiveness) to optimize spend and improve pipeline contribution.
- Built marketing pipeline models and executed yearly planning, enabling accurate bookings forecasting.
- Leveraged Amplitude, Adobe Analytics, and Google Analytics to track user journeys, optimize conversion flows, and enhance digital campaign performance.
- Partnered with Sales, Finance, and Product teams to align metrics with organizational growth targets.
- Drove continuous improvement in data collection and reporting processes, ensuring stronger insights for leadership.
DemandGen Tech Program Manager
Anaplan India
Bengaluru
06.2023 - 02.2024
Digital Marketing Performance Insights Manager
Anaplan India
Bengaluru
03.2019 - 06.2023
- Directed Martech stack (Adobe Analytics, Salesforce, Marketo, LeanData, RingLead, Zoominfo) to improve targeting, lead quality, and pipeline tracking.
- Delivered Quarterly Business Reviews (QBRs) for senior leadership, driving alignment of marketing performance with financial targets.
- Increased pipeline generation efficiency by optimizing spend allocation and attribution reporting.
- Built insights dashboards (Adobe Workspace, Tableau, Power BI) to monitor MQL-to-SQL conversion, campaign impact, and demand planning.
- Trained SDRs, field marketers, and agency partners on analytics tools, increasing adoption and data-driven decision-making.
Marketing Reporting Analyst
Informatica
Bengaluru
01.2018 - 03.2019
- Designed Tableau dashboards for campaign and pipeline reporting, enhancing visibility across Marketing & Sales.
- Automated weekly and monthly performance insights, reducing manual reporting time by 30%.
Marketing Research Analyst
MetricStream Inc
Bengaluru
12.2012 - 06.2017
- Conducted regulatory market research across BFSI, Healthcare, Pharma, and Tech sectors, identifying growth opportunities.
- Delivered competitor benchmarking and customer survey insights to shape go-to-market strategy.
Data Processing Lead
Worksphere Technologies
Bengaluru
03.2012 - 12.2012
- Managed a 5-member team for secondary research, database cleansing, and sector profiling to support sales enablement.
Research Consultant
IBM India
Bengaluru
08.2010 - 08.2011
- Conducted FDI research across global markets; developed sector insights on capital flows, investors, and job creation trends.
Sr. Information Analyst
Empower Research
Bengaluru
11.2007 - 06.2010
- Built Key Opinion Leader (KOL) profiles for pharma industry clients through deep web research.
- Supervised 8-member team, improving productivity by 20% while maintaining high data accuracy standards.
Education
B.E. - Industrial Engineering & Management
BMS College of Engineering (VTU)
Bengaluru01.2007
Skills
- Google Analytics
- Adobe Analytics
- Amplitude
- Tableau
- Power BI
- Looker Studio
- SQL
- Python
- Scikit-Learn
- TensorFlow
- NLP
- Forecasting
- Deep Learning (CNN, RNN, LSTM)
- Salesforce
- Marketo
- DemandBase
- LeanData
- RingLead
- Zoominfo
- Prompt Engineering
- LLMs (Transformers)
- GenAI Applications
- Marketing Strategy
- Campaign Analysis
- Pipeline Forecasting
- Stakeholder Communication
- Cross-functional Collaboration
Certification
- Executive PG in Data Science & AI – IIT Roorkee iHub
- Microsoft Program Management Fundamentals – Coursera
- Google Foundations of Data Science – Coursera
- LeanData | RingLead (Zoominfo)
- Generative AI Certifications (Coursera)
Awards
- 2× Rapid Recognition Awards (RRA) for outstanding performance.
- Increased team productivity by 20% as Module Lead at Empower Research.
- First-Class with Distinction in Engineering Degree.
Core Skills
Google Analytics, Adobe Analytics, Amplitude, Tableau, Power BI, Looker Studio, SQL, Python, Scikit-Learn, TensorFlow, NLP, Forecasting, Deep Learning (CNN, RNN, LSTM), Salesforce, Marketo, DemandBase, LeanData, RingLead, Zoominfo, Prompt Engineering, LLMs (Transformers), GenAI Applications, Marketing Strategy, Campaign Analysis, Pipeline Forecasting, Stakeholder Communication, Cross-functional Collaboration
Timeline
Marketing Analytics and Operations Technology Manager
Coursera Inc.
03.2024 - Current
DemandGen Tech Program Manager
Anaplan India
06.2023 - 02.2024
Digital Marketing Performance Insights Manager
Anaplan India
03.2019 - 06.2023
Marketing Reporting Analyst
Informatica
01.2018 - 03.2019
Marketing Research Analyst
MetricStream Inc
12.2012 - 06.2017
Data Processing Lead
Worksphere Technologies
03.2012 - 12.2012
Research Consultant
IBM India
08.2010 - 08.2011
Sr. Information Analyst
Empower Research
11.2007 - 06.2010
B.E. - Industrial Engineering & Management
BMS College of Engineering (VTU)
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