Girish Singh
Head Of Digital Marketing
Jabalpur
Work Preference
Summary
Results-driven professional with strong problem-solving and administrative-level thinking, experienced in building systems from scratch, taking end-to-end ownership, making quick data-backed decisions, and delivering measurable results while managing large responsibilities independently & with team. Leadership experience with 11+ years of experience across performance marketing, SEO, and marketing automation. Generated ₹66 Cr+ in client revenue, managed ₹1.5 Cr+ ad spend, delivered 3×–8× ROAS, achieved 10M+ organic impressions and 6.7M+ organic clicks, ranked 400+ SEO keywords (150+ Top-10, 50+ Top-3), and drove 200–500% organic traffic growth. Led 18-member cross-functional teams, built SOP-driven execution and CRM automation (HubSpot, Zoho, TrakkerIn, Notion AI), reducing manual work by 40–60% across global client portfolios.
Overview
12
12
years of professional experience
7
7
Certifications
2
2
Languages
Work History
Head Of Digital Marketing
Ewiths Digital Marketing Agency
11.2025 - Current
- Lead end-to-end Digital Marketing, Growth Marketing, and Marketing Operations across Google Ads, Meta Ads, SEO, Local SEO (GMB), CRO, CRM, and Marketing Automation for domestic and international clients, including USD-billed foreign accounts.
- Directly responsible for ₹66 Cr+ cumulative client revenue, driven through high-budget paid media strategy, organic growth, local search dominance, conversion optimization, and lifecycle automation.
- Own paid media and growth strategy, managing ₹1.5 Cr+ ($180k+) advertising budgets, generating 1,00,000+ paid leads, and sustaining 3×–8× ROAS across Search, Shopping, Display, and Paid Social.
- Drive full-funnel growth planning and execution (acquisition → conversion → retention), improving CPL, CAC, LTV, conversion rates, and repeat revenue through CRO, landing page frameworks, A/B testing, and automation-led follow-ups.
- Lead daily operations and micromanagement routines, including daily stand-ups, weekly performance reviews, sprint planning, and KPI tracking, ensuring execution velocity and accountability.
- Cross-functional departmentPerformance marketing department, SEO/ Organic department, Design department, development department, Content/ Video Production / pre/ post / direction / social media department, Analytics, and Operations
- Task delegation, workload planning, delivery timelines, and performance reviews
- Define design and execution checklists, approval workflows, QA/QC processes, and production pipelines to maintain quality, consistency, and on-time delivery across all campaigns.
- Design and execute high-budget marketing, sales, and growth strategies, aligning paid media strategy, sales funnels, lead qualification logic, and revenue goals.
- Build, document, and enforce SOPs and process frameworks for campaign execution, reporting, client communication, escalation handling, and quality control.
- Implement and scale CRM, RevOps, and workflow automation systems using HubSpot, Zoho CRM, SalesTrail, Trakker, Notion AI, and WhatsApp API, reducing manual effort by 40–60%, improving lead lifecycle visibility, follow-ups, client retention, and forecasting accuracy.
- Partner closely with founders, sales leadership, and stakeholders to align marketing KPIs, attribution models, revenue targets, and GTM strategies, enabling data-driven decisions and predictable business growth.
Sr. Digital Marketing Manager
Ewiths Digital Marketing Agency
11.2024 - 11.2025
- Managed ₹1.5 Cr+ performance marketing budget across Google Ads and Meta Ads, delivering 1,00,000+ paid leads and ₹15 Cr+ revenue impact with consistent 3×–8× ROAS.
- Led SEO and Organic Growth strategy for 40+ client accounts, ranking 400+ keywords (150+ Top-10, 50+ Top-3) and generating 40,000+ organic website leads with 200–500% traffic growth.
- Optimized 40+ Google My Business (GMB) profiles, generating 1,00,000+ high-intent local leads with conversion rates up to 70% from calls, direction requests, and form actions.
- Delivered 2.5 Lakh+ total leads across Paid Ads, SEO, and Local SEO for clients in Healthcare, Education, Real Estate, Insurance, Travel, Automobile, IT/SaaS, Astrology, and Services.
- Improved website and funnel conversion rates by 20–40% through CRO, landing page optimization, A/B testing, and automation-based follow-ups.
- Built marketing automation workflows using TrakkerIn, Zoho CRM, Notion, WhatsApp API, reducing manual effort and improving response time and lead quality.
- Led and mentored a team of 8–10 marketers, managing delivery, reporting, optimization, and client communication.
Digital Marketing Manager
Ewiths Digital Marketing Agency
11.2023 - 11.2024
- Owned multi-channel digital marketing execution across Paid Search, Paid Social, SEO, Social Media Marketing, and Conversion Funnels.
- Contributed to ~30% year-over-year revenue growth across multiple client accounts through performance optimization and strategic testing.
- Managed a high-value cumulative advertising budget (~$500K), optimizing bids, keywords, audiences, and creatives to maximize ROI.
- Reduced Cost Per Click (CPC) by ~20% while improving booking rates and lead quality.
- Implemented social media growth strategies, increasing followers and engagement by ~40%.
- Supported customer retention and lifecycle marketing initiatives, improving repeat conversions and account longevity.
- Collaborated with design, content, sales, and operations teams to improve brand visibility and campaign alignment.
- Trained and mentored 5+ marketing professionals, improving execution quality and reporting accuracy.
Part Time Director
RLappyTech Private Limited
08.2023 - 07.2024
- Served as a Part-Time Director at Rlappy Tech Private Limited, supporting the founder with business strategy, go-to-market planning, and early-stage startup execution.
- Led fundraising and compliance support for the Startup India Seed Fund Scheme, contributing to successful grant/fund approval and investor readiness.
- Guided MVP validation, product positioning, pricing strategy, and market fit analysis, helping the startup identify the right target audience and value proposition.
- Provided marketing, growth, and consulting support, enabling early traction, structured execution, and business growth.
Senior Digital Marketing Excecutive
Ewiths Digital Marketing Agency
11.2022 - 11.2023
- Executed and optimized Google Ads, Meta Ads, SEO, and Local SEO campaigns with a strong focus on ROI and lead quality.
- Improved performance through keyword research, ad copy testing, conversion tracking, landing page optimization, and analytics review.
- Supported SOP creation, campaign QA/QC, and junior team mentoring, ensuring consistency and scalability.
Tele Associate - Freelancer
India Mart Intermesh Public Limited
07.2022 - 08.2023
- 3,000+ sellers managed on IndiaMART
- 1.5 lakh+ catalogs listed & optimized
- B2B catalog SEO & organic lead generation
Digital Marketing Specialist
Ewiths Digital Marketing Agency
12.2021 - 11.2022
- Worked hands-on across SEO, Google Ads, Meta Ads, and Google My Business optimization.
- Drove qualified lead generation through Justdial, IndiaMART, Sulekha, TradeIndia, optimizing business profiles, paid listings, keywords, creatives, and response workflows to increase inbound enquiries and conversions.
- Executed growth initiatives across external listing and marketplace platforms including 99acres and Facebook Marketplace, improving visibility and lead flow for real estate and service-based industries.
- Planned and managed LinkedIn Ads campaigns and LinkedIn profile/company page optimization, increasing connections, inbound leads, and B2B pipeline using LinkedIn Sales Navigator for targeting and outreach.
- Researched and tested emerging platforms including Snapchat Ads, TikTok Ads, Truecaller Ads, and IndiaMART Ads, evaluating targeting capabilities, audience fit, and scalability for future performance marketing expansion.
Digital Marketing Associate
Ewiths Digital Marketing Agency
10.2020 - 11.2021
- Supported paid advertising, SEO, and social media campaigns, including setup, optimization, and reporting.
- Assisted in CRM setup, lead tracking, and analytics dashboards, improving visibility and performance monitoring.
- Contributed to ~40% growth in social engagement across managed brands.
E-Commerce Excecutive
Salori E- Comm Pvt Ltd
11.2019 - 09.2020
- Drove ₹7 Cr monthly revenue by managing and scaling sales across Amazon, Flipkart, 2Gud, Meesho, and the company's direct website through effective lead generation strategies.
- Supported the tech team in designing and documenting SOPs for laptop refurbishment, improving efficiency and quality control.
- Provided IT support, including hardware diagnostics, software installation, and system troubleshooting.
- Worked with both IT software and hardware, ensuring smooth internal operations.
Graduate Apprentice Trainee
Madhya Pradesh Power Transmission company limited
09.2018 - 09.2019
- Provided hardware and IT remote support to multiple departments of MPPTCL, including Communication DN2 and SCADA teams.
- Performed networking tasks such as IP configuration, security of company data, firewall protection.
- Delivered remote IT support to company users, resolving system, network, and application issues.
Part Time Proprietor
KK Hanumat Online Solution
11.2017 - 05.2019
- Built an MP Online / CSC Center business from scratch, handling customer acquisition and complete ground-level operations
- Scaled the business from zero to ₹30–40 lakh annual revenue within 1.5 years
- Generated ₹20,000–₹60,000 average monthly profit with approximately 15% profit margin
- Managed the business part-time alongside other work responsibilities
- Gained hands-on understanding of basic business calculations, pricing, and cash-flow management
- Worked closely with a large customer base, learning real-world customer handling and operational realities
- Handed over full operations to a cousin as the business is non-scalable, has limited growth, and is not aligned with my long-term interests or passion
Part Time Freelancer - Digital Marketing
01.2014 - 12.2017
- Freelance Digital Marketing Consultant working with multiple local clients in Jabalpur, handling end-to-end client meetings, project closure, and execution.
- Executed Facebook & Instagram lead-generation ads, including campaign setup, learning-phase optimization, and scaling.
- Delivered SEO, blogging, Google Ads, website design, and Google services consulting.
- Created graphics (Canva & other tools), video edits, and managed influencer collaborations to improve brand reach, reviews, and ratings.
- Achieved measurable results through data-driven strategies across digital platforms.
Education
Bachelor of Engineering -
Shri Ram Institute Of Science and Technology
Jabalpur01.2018
12th - undefined
Cantonment Khalsa Higher Secondary School
Jabalpur01.2014
10th - undefined
Christ Asha High School
Jabalpur01.2012
Skills
Accomplishments
- Top 3 Performer Award – Company Level
- Employee of the Month – 3 Times
- Employee of the Year – 1 Time
- Best Performing Marketer Award – Ewiths Digital Marketing Agency
- Awarded by Out Of The Box Thinking - Marketing strategy and Creativity of social media.
Certification
CSC Certificate (VLE) – CSC e-Governance Services India Ltd. (Government of India)
References
Reference available upon request
WEBSITES AND SOCIAL LINKS
- Marketing Strategy Portfolio: https://tinyurl.com/provenmarketingstrategy
- Facebook Ads Results: https://tinyurl.com/mygffbads
- Google Ads Results: https://tinyurl.com/googleadshero
- SEO The Natural Power - Results & Portfolio: https://tinyurl.com/rankseog
- Clients & Industries Which I Handled: https://tinyurl.com/girishclients
- Linkedin: https://www.linkedin.com/in/girish-singh928
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Head Of Digital Marketing
Ewiths Digital Marketing Agency
11.2025 - Current
Sr. Digital Marketing Manager
Ewiths Digital Marketing Agency
11.2024 - 11.2025
Digital Marketing Manager
Ewiths Digital Marketing Agency
11.2023 - 11.2024
Part Time Director
RLappyTech Private Limited
08.2023 - 07.2024
Senior Digital Marketing Excecutive
Ewiths Digital Marketing Agency
11.2022 - 11.2023
Tele Associate - Freelancer
India Mart Intermesh Public Limited
07.2022 - 08.2023
Digital Marketing Specialist
Ewiths Digital Marketing Agency
12.2021 - 11.2022
Digital Marketing Associate
Ewiths Digital Marketing Agency
10.2020 - 11.2021
E-Commerce Excecutive
Salori E- Comm Pvt Ltd
11.2019 - 09.2020
Graduate Apprentice Trainee
Madhya Pradesh Power Transmission company limited
09.2018 - 09.2019
Part Time Proprietor
KK Hanumat Online Solution
11.2017 - 05.2019
Part Time Freelancer - Digital Marketing
01.2014 - 12.2017
12th - undefined
Cantonment Khalsa Higher Secondary School
10th - undefined
Christ Asha High School
Bachelor of Engineering -
Shri Ram Institute Of Science and Technology