GITANJALI GAIKWAD

Experience of working on the client side, which involved leveraging marketing tools to meet business needs and exploring data to find new patterns and relationships.

Processing of opportunities using Unica Campaign flowcharts.

Responsible for Creating various flowcharts, offers and interaction strategies for the Unica environment.

Modifying the interactive flowchart, creating a new offer, and deployment.

• Design, Develop, Deploy Campaigns using the Unica/Adobe Campaign Management Tool
• Use of Oracle SQL tool for back-end queries and support
• Wrote SQL queries for data extraction and manipulation
• Job Involves creating flowcharts to filter customers as per requirements with proper segmentation and targeting them via various marketing channels like Email, Direct Mail, SMS, Push Notifications
• Troubleshooting and investigating issues related to campaign deliveries when required

• Strong knowledge of SQL Server Management
• Hands on with Concepts of DDL, DML Commands, Stored Procedures, Joins, Table Variable, Functions, Clauses, Temp Table