Gitansh Raheja
Gurgaon
Summary
Dedicated and results-oriented Paid Media Specialist with a proven track record of optimizing digital advertising campaigns to drive brand visibility, engagement, and revenue growth. Leveraging more than 3 years of experience in crafting and executing data-driven strategies across various platforms. I have consistently exceeded performance targets while staying at the forefront of industry trends. My proficiency in analyzing metrics, refining targeting, and maximizing ROl positions me to effectively contribute to company's success in the realm of paid media.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Paid Media Specialist
Purple Sketch Digital
Gurgaon
04.2023 - Current
- Managed the paid media campaigns for various clients across Facebook, Google AdWords, and LinkedIn to drive traffic to our clients' websites.
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch.
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media.
- Overseeing and managing the monthly budget of around (20-25L) for paid media.
- Conducting in-depth keyword and website research, ad grouping and audience targeting.
- Collaborated with sales team to create lead generation campaigns that increased conversion rates by 15%.
- Analyzed data from various sources including Google Analytics, website traffic reports and social media engagement metrics.
Performance Marketing Executive
BundleOJoy Pvt. Ltd. (Jollee)
Gurgaon
11.2022 - 04.2023
- Develop and execute strategic marketing campaigns for the brand across multiple media - paid search, display, video, and social platforms.
- Handling SMS, Whatsapp and Email marketing for the brand.
- Creating & executing a strong performance marketing strategy & execution plan.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
Paid Media Executive
Madhawks Pvt. Ltd
Gurgaon
03.2022 - 10.2022
- Develop and execute strategic marketing campaigns for clients across multiple media - paid search, display, video, and social platforms.
- Troubleshoot, problem solve, and find creative solutions to client-specific needs.
- Assist creative team with ad creation through copywriting and strategic direction.
- Ensure campaigns are meeting clearly defined conversion objectives with ad creation through copywriting and strategic direction.
- Managing monthly budget of around 30 Lakhs for paid media.
Digital Marketing Executive
Squareknot
Gurgaon
01.2021 - 02.2022
- Social media management - Instagram & Facebook.
- Facebook & Google ads for E-commerce Products.
- Works closely with the marketing team for digital promotions and other materials.
Education
B.Com -
Maharaja Agrasen Himalayan Garhwal University
Uttarakhand 07-2022
Skills
- Meta Ads
- LinkedIn Ads
- Google Ads
- Conversion Tracking
- Performance Marketing
- Research & Analysis
- ROl Analysis
- Retargeting & Remarketing
- Funnel Optimization
- Lead Generation
- E-Commerce Advertising
- Client Handling
- Global Sales and Marketing
Achievements
- I have worked on 20 plus different industries.
- Handled a budget of above 10 Crores across different platforms for paid ads.
- Generated business above 100 Crores via performance marketing for different brands.
Certification
- Digital Marketing Advanced Course from Techstack Saket, New Delhi
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Paid Media Specialist
Purple Sketch Digital
04.2023 - Current
Performance Marketing Executive
BundleOJoy Pvt. Ltd. (Jollee)
11.2022 - 04.2023
Paid Media Executive
Madhawks Pvt. Ltd
03.2022 - 10.2022
Digital Marketing Executive
Squareknot
01.2021 - 02.2022
B.Com -
Maharaja Agrasen Himalayan Garhwal University
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