GITANSH RAHEJA

Clients Handled:

FedEx

• Managed Google Ads across 14 countries in the APAC and MEISA regions.
• Oversaw a total ad budget of $250,000 USD, driving optimized performance and ROI.
• Developed and executed digital marketing strategies to enhance brand visibility and lead acquisition.
• Achieved a Cost Per Acquisition (CPA) of $15 USD in the MEISA region.
• Maintained a CPA of $20 USD in the APAC region while ensuring consistent lead generation and conversion growth.

Backpacker Deals

• Managed Google Ads campaigns across New Zealand and Australia.
• Handled a total ad budget of $250,000 AUD, focusing on maximizing conversions and ROI.
• Implemented data-driven strategies to boost online bookings and customer engagement.
• Achieved an impressive Return on Ad Spend (ROAS) of 700% for the Tours segment.
• Maintained an efficient Cost Per Acquisition (CPA) of $17 AUD for the Campervan lead generation segment.

Autotrader, CarsGuide and Gumtree

• Managed Google Ads campaigns for three automotive marketplaces in Australia.
• Oversaw a combined ad budget of $650,000 AUD, ensuring optimal performance and ROI.
• Developed and executed targeted digital strategies to drive high-quality traffic and lead generation.
• Achieved a CPA of $13 AUD for both CarsGuide and Autotrader campaigns.
• Maintained a CPA of $18 AUD for Gumtree, driving consistent lead generation.

Summary of Google Ads Account Management.

• Successfully managed Google Ads campaigns for FedEx, Backpacker Deals, Autotrader, CarsGuide, and Gumtree across APAC, MEISA, Australia, and New Zealand.
• Managed a monthly ad budget of ₹7 Crore INR (~$850,000 USD/AUD), ensuring maximum ROI and optimized performance.

• Managed the paid media campaigns for various clients across Facebook, Google AdWords, and LinkedIn to drive traffic to our clients' websites
• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Overseeing and managing the monthly budget of around (30-35L) for paid media
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Collaborated with sales team to create lead generation campaigns that increased conversion rates by 15%
• Analyzed data from various sources including Google Analytics, website traffic reports and social media engagement metrics
• Skills: Meta Ads, LinkedIn Ads, Google Ads, Microsoft Clarity, Google Tag Manager, Google Analytics, Conversion Tracking, Performance Marketing, Research & Analysis, ROI Analysis, Retargeting & Remarketing, Funnel Optimization, Lead Generation, E-Commerce Advertising

• Develop and execute strategic marketing campaigns for the brand across multiple media - paid search, display, video, and social platforms
• Handling SMS, Whatsapp and Email marketing for the brand
• Creating & executing a strong performance marketing strategy & execution plan
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

• Develop and execute strategic marketing campaigns for clients across multiple media - paid search, display, video, and social platforms
• Troubleshoot, problem solve, and find creative solutions to client-specific needs
• Assist creative team with ad creation through copywriting and strategic direction
• Ensure campaigns are meeting clearly defined conversion objectives with ad creation through copywriting and strategic direction
• Managing monthly budget of around 30 Lakhs for paid media

• Social media management - Instagram & Facebook
• Facebook & Google ads for E-commerce Products
• Works closely with the marketing team for digital promotions and other materials