Gitartha Das
Guwahati
Summary
Driven by a passion for storytelling and strategic communication, I elevated BTC's development initiatives and established TRI's brand in Assam through innovative marketing campaigns and robust media relations, enhancing stakeholder engagement. My expertise in Adobe Photoshop and exceptional interpersonal skills have consistently fostered professional relationships, contributing to significant organizational achievements. An ambitious Communications Fellow possessing strong public relations, communication and project management abilities. Excels in managing print communications and enforcing proactive media (traditional and new media) plans.
Overview
8
8
years of professional experience
Work History
Communications Fellow
Transform Rural India (TRI)
01.2024 - Current
- Collaborated with other fellows to produce and deploy stories across multiple platforms.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that achieved desired results within budget constraints.
- Created an extensive library of marketing collateral including brochures, sales sheets, presentations and other materials to support business development activities.
- Increased employee engagement through the implementation of creative internal communication initiatives tailored to different organizational levels.
- Managed crisis communications to mitigate negative publicity, providing timely responses to media inquiries and crafting appropriate statements.
- Led content creation efforts for various platforms, producing articles, blog posts, whitepapers and case studies that showcased industry expertise.
- Found and pitched stories sharing organizations' research work.
- Developed strong relationships with key stakeholders such as customers, partners, suppliers, investors and employees through proactive outreach efforts.
- Managed media relations efforts, ensuring timely response to inquiries and securing positive coverage in local, national and international outlets.
- Reported on and wrote stories on various topics.
- Built thought leadership positioning by securing speaking engagements at prominent industry conferences for company executives.
- Increased media coverage for company initiatives by cultivating relationships with key journalists and securing press coverage in targeted publications.
- Conducted thorough market research to inform strategic communications planning and ensure alignment with target audiences' needs and preferences.
SEEDS Group PR, Media and Fellow Manager
SEEDS
04.2023 - 11.2023
- Carried out proficient onboarding and operationalization of 30+ distinguished fellows for SEEDS Group initiatives.
- Undertook the critical task of fostering stakeholder
engagement, including nurturing vital relationships with senior leaders from various sectors. Orchestrated key events, encompassing budget preparation, operational planning, and media coverage. - Optimized media mixes by regularly analyzing campaign performance metrics and making data-driven adjustments.
- Maintained media relations with journalists, influencers, editors, and publicists; positioned thought leadership and media interviews for Founders, trained SEEDS Group Spokesperson, and developed press kits
- Successfully managed 4+ internal and 8+ external events including budget preparation, operations & marketing plan, and media coverage.
Media and Communications Specialist
SEEDS
01.2022 - 04.2023
- Spearheaded the development of 15+ meticulously crafted project reports and orchestrated the management of 9 high profile donor and client visits.
- Played an instrumental role in overseeing the organization's internal communications, including content production and digital asset management.
- Managed media lists and relationships to secure valuable coverage opportunities for SEEDS initiatives and their donors.
- Assisted in organizing photo archives, streamlining access to valuable assets for internal use and external communications.
- Developed engaging content for social media platforms to increase brand visibility and enhance audience engagement.
- Raised awareness of organization's mission and programs by creating engaging marketing materials and social media content.
Digital Communications Associate
I-PAC (Indian Political Action Committee)
11.2020 - 06.2021
- Developed and implemented strategies to increase beneficiary outreach and engagement.
- Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
- Played an integral role in launching successful projects by coordinating tasks among team members while adhering closely to established timelines and budgets.
- Successfully managed digital campaigns, collaborating with various verticals and ensuring alignment with field activities.
- Monitored political developments through various data collection methodologies and implemented data-led campaign strategies.
- Shaped the digital narrative and engaged with stakeholders, including political party leaderships and their election candidates.
Events and A&R Manager
Qrated India
10.2016 - 08.2019
- Created bespoke press kits tailored to individual artist profiles, leading greater press coverage.
- Analyzed music market trends to inform strategic decisions regarding artist signings and project investments.
- Managed budgets for recording projects, ensuring cost-effective production processes.
- Contributed to the development of digital marketing strategies that increased online engagement with fans.
- Enhanced artist rosters by scouting and signing talented musicians for the label.
- Spearheaded large-scale events, managed in-house artists, and devised marketing strategies.
- Coordinated with the design team for social media promotion
- Drafted unique platforms and Intellectual Properties for diverse independent music and art genres.
- Mentored new artists throughout the development process, providing guidance on songwriting, performance techniques, and branding.
- Organized showcase events to promote signed artists, generating buzz and attracting media attention.
Education
Masters in Journalism - Journalism And Media Relations
Delhi School of Journalism
New Delhi06.2022
Master of Arts - Environment And Development Studies
Ambedkar University, Delhi
New Delhi06.2020
Bachelor of Arts - Political Science
University of Delhi
New Delhi06.2016
Skills
- Community Engagement
- Multimedia storytelling
- Photography
- Stakeholder Relations
- Analytics tracking
- Media Relations
- Press Release Writing
- Fundraising Support
- Influencer outreach
- Podcast Production
- Strategic storytelling
- Project Management
- Qualitative Research
- Teamwork and Collaboration
- Problem-Solving
- Attention to Detail
- Problem-solving abilities
- Excellent Communication
- Critical Thinking
- Team Collaboration
- Active Listening
- Effective Communication
- Decision-Making
- Relationship Building
- Microsoft Excel
- Microsoft Office
- Adobe Photoshop
- Interpersonal Skills
- Goal Setting
- External Communications
- Internal Communications
- Web Content Management
Hobbies
Console Games, Reading, Music, Football, Movies & Documentaries, Traveling, Mixed media art
Languages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Bengali
Intermediate (B1)
Assamese
Intermediate (B1)
Spanish
Intermediate (B1)
Timeline
Communications Fellow
Transform Rural India (TRI)
01.2024 - Current
SEEDS Group PR, Media and Fellow Manager
SEEDS
04.2023 - 11.2023
Media and Communications Specialist
SEEDS
01.2022 - 04.2023
Digital Communications Associate
I-PAC (Indian Political Action Committee)
11.2020 - 06.2021
Events and A&R Manager
Qrated India
10.2016 - 08.2019
Masters in Journalism - Journalism And Media Relations
Delhi School of Journalism
Master of Arts - Environment And Development Studies
Ambedkar University, Delhi
Bachelor of Arts - Political Science
University of Delhi
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