Glen Mary George
Sr. Manager-Marketing and Communication
Bangalore
Summary
A versatile and strategic marketing leader with 17 years of experience in the IT Industry. Worked in entrepreneurial as well as enterprise organizations in varied roles with exposure to healthcare, hi-tech, media & entertainment domains across US, Europe and the Middle East. Currently, leading the marketing function at a US-based healthcare technology product and services company.
Overview
17
17
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work History
Sr. Manager-Marketing and Communication
HealthAsyst
10.2020 - Current
- Developed positioning and messaging strategy for IT services encompassing product engineering, digital transformation and digital engineering, gaining 6 new customers directly attributed to marketing efforts
- Implemented and developed operational standards, policies and procedures
- Defined and launched GTM plans for healthcare technology products, including market segments, targeting and positioning
- Ideated impactful marketing campaigns to generate 450 providers worth of leads per month
- Hired, managed and developed high performing teams
- Managed and optimized marketing budgets to deliver higher ROI and reduce cost per lead by 40%
- Launched comprehensive customer marketing and engagement programs
Manager-Marketing
HealthAsyst
08.2013 - 09.2020
- Established demand generation programs for healthcare technology products to generate qualified leads resulting in 100% of customers being sourced from marketing generated leads
- Managed participation in trade shows and user conferences reducing average cost per event by 30%
- Conceptualized and developed content assets of all forms- case studies, e-books, infographics, videos enabling 250% increase in website traffic and at least 15 chosen keywords with consistent first page ranking via SEO
- Crafted and defined brand voice and identity, ensuring cohesive and compelling messaging across all platforms
- Strategized and implemented engaging campaigns to amplify brand visibility, maintaining strict adherence to established brand voice and identity
- Executed social media strategies to increase followers and engagement consistently by 10X quarter on quarter
Business Development Manager
Wipro
07.2012 - 07.2013
- Developed and executed go-to-market plan for open source service line
- Created marketing and sales collateral for new service line for effective sales enablement
- Executed joint marketing initiatives with Open-Source product companies
Executive
Tech Mahindra
05.2007 - 06.2012
- Collaborated with corporate strategy and planning team to drive organization-wide change management initiatives
- Planned and executed customer events, analyst events and account-based marketing programs to drive increase in customer engagement and growth in high-value lead generation
- Developed research reports that informed strategic decisions, directly contributing to account mining opportunities in strategic accounts
- Developed case studies, presentations and other marketing collaterals that effectively showcased business impact delivered and unique selling propositions
- Crafted comprehensive communication scripts for leadership team, enhancing message clarity and cohesion, contributing to positive stakeholder feedback
Education
MBA - Marketing
Amrita School of Business, Amrita Viswavidyapeetham
Coimbatore 06.2005 - 04.2007
Skills
Marketing Strategy
Positioning and Messaging
Program Management
Analyst Relations
Customer Marketing
Branding
Content marketing
Story telling
Certification
Executive Program in Digital and Social Media Marketing Strategy, IIM, Calcutta, 2021
Strengths
Analytical skills
Creativity
Strategic mindset
Leadership
Timeline
Sr. Manager-Marketing and Communication
HealthAsyst
10.2020 - Current
Manager-Marketing
HealthAsyst
08.2013 - 09.2020
Business Development Manager
Wipro
07.2012 - 07.2013
Executive
Tech Mahindra
05.2007 - 06.2012
MBA - Marketing
Amrita School of Business, Amrita Viswavidyapeetham
06.2005 - 04.2007
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