Gnana Prakash Baskaran
Seattle
Summary
Dedicated Salesforce Marketing Cloud specialist with 4+ years of experience executing multi-channel marketing campaigns across email, SMS, print, and digital channels. Proven expertise in developing customer journeys, automations, and segmentation strategies that drive engagement and conversion. Certified Salesforce Email Specialist committed to optimizing marketing operations and delivering data-driven results.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Cloud Specialist
Ford Global Technology and Business
Chennai
08.2023 - Current
- Led 250+ multi-channel campaigns annually in Salesforce
- Marketing Cloud, boosting engagement by 34% and conversions by 22%
- Built customer journeys in Journey Builder, integrating email
- SMS, print, and mobile triggers
- Developed SQL queries for audience segmentation, improving targeting by 40% and reducing waste by 18%
- Standardized testing protocols, enhancing deliverability and open rates by 15%
- Streamlined processes with cross-functional teams, cutting campaign setup time by 30%
- Ensured data integrity across 20+ data extensions with 2M+ customer records.
Email Specialist
Ford Global Technology and Business Center
Chennai
03.2020 - 07.2023
- Managed day-to-day marketing operations in Adobe Campaign, overseeing campaign setup, testing, and deployment for a $3M client portfolio
- Designed responsive HTML email templates, increasing mobile engagement by 28% in B2B and B2C campaigns
- Implemented automated workflows and triggers, boosting click-through rates by 19%
- Optimized engagement through A/B testing of subject lines, content, and send times
- Built post-campaign reports and dashboards, providing stakeholders with actionable insights
- Details
- Seattle
Tamil Data Analyst
Ford Global Technology and Business Center
Chennai
01.2013 - 02.2020
- Optimized Hadoop & Google Cloud data, improving accuracy (99%) and cutting ETL processing time by 40%
- Developed Qlik dashboards, reducing manual reporting by 60% and enabling faster decisions
- Built SQL pipelines, improving data flow efficiency and cutting processing time by 35%
- Enhanced campaign targeting by 30% and resolved 95% of data issues within SLA
- Optimized big data workflows, cutting data retrieval time by, boosting marketing efficiency.
Education
Post Graduate diplomo - Information Technology
06.2009
Bachelor of Engineering - Electronics and Communication
Anna
University
03.2006
Skills
- Salesforce Marketing Cloud
- Salesforce Data Cloud
- Customer Relationship Management
- Product Management
- Data analytics
- Marketing Automation
- SQL
- Audience analysis
- Automation
- A/B Testing
- HTML
- Personalization
- Agile methodology
- Jira
Certification
- Salesforce Marketing Cloud Admin
- Salesforce Marketing Cloud Specialist
- Salesforce Data Cloud Consultant
- Advanced Data Analytics
Accomplishments
- Patent holder for 'Processing Speech Commands' at Ford Motor Company, 2015
- Led a successful migration project, forecasted to improve operational efficiency by $100M annually
- Achieved a 60% improvement in marketing automation efficiency through SFMC optimization
Timeline
Marketing Cloud Specialist
Ford Global Technology and Business
08.2023 - Current
Email Specialist
Ford Global Technology and Business Center
03.2020 - 07.2023
Tamil Data Analyst
Ford Global Technology and Business Center
01.2013 - 02.2020
Post Graduate diplomo - Information Technology
Bachelor of Engineering - Electronics and Communication
Anna
University
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