GNANASEKAR SRINIVASAN
Chennai,Tamil Nadu
Summary
Dynamic Senior Campaign Specialist at Integrate with a proven track record in leading teams and optimizing campaign performance. Skilled in strategic planning and client relationship management, I achieved a 98% customer satisfaction rate while managing over 30 campaigns. Passionate about training and development, I elevate team capabilities to drive success.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Campaign Specialist
Integrate
Chennai
01.2025 - Current
- Leading a team of 8+ Junior Specialist and collaborating with Cross-functional teams, providing guidance and ensuring smooth execution of campaigns
- Overseeing the day-to-day management of 30+ campaigns, including coordinating with content and development teams to ensure timely delivery
- Working with clients with 100% and managing expectations, providing regular updates, and ensuring campaigns meet the client's needs and objectives
- Provide daily, weekly, or monthly reports (on the 27th) to stakeholders, summarizing results and offering insights
- Daily, reach out to 30+ campaign managers and update task reports within the specified SLAs
- After campaign completion, conduct a detailed analysis to evaluate 30+ campaign managers and Junior Specialist overall success, lessons learned, and areas for improvement for future campaigns
Lead Content Specialist
Bounteous
Chennai
01.2017 - 01.2025
- Guided a 16-member team through a project's lifecycle, achieving deadlines and goals, while also performing performance evaluations to develop team members' skills and success
- Attained a 98% customer satisfaction rate through strategic service management and maintaining regular client interactions
- We have successfully executed over 10,000 campaigns, positioning ourselves as a reliable source for live initiatives
- Our history demonstrates our effectiveness in reaching target audiences
- I oversee 50+ campaign managers to optimize daily workflows and provide all tasks completed efficiently
- I track team tasks and individual progress, ensuring 100% SLAs are met while upholding transparency and aligning with campaign managers on project goals
- I delivered training sessions for the team; elevating skill sets by 30% and improving the quality-of-service delivery
Technical Executive
Mastek info Private Limited
Chennai
05.2014 - 01.2017
- I develop maintenance calendars for over 30+ ships, outlining regular inspections, services, and dry-docking intervals
- I maintained comprehensive records of all maintenance activities, ensuring 100% regulatory compliance and documenting a thorough operational history
- By implementing this structured approach, shipping companies can optimize vessel uptime, minimize unexpected failures, prolong the lifespan of the ship, and secure safe operations with 99.9% accuracy while underway
Process Associate
Barclays Shared Services
Chennai
09.2012 - 05.2014
- Implemented process Strengthened, reducing incident resolution time by 90%, highlighting strong troubleshooting skills and enhancing operational efficiency
- I directed the end-to-end management of the 100% payment protection process, ensuring compliance with relevant financial regulations and internal policies
- I supply over 7+ team members with regular reports and updates to senior management on the status of payment protection efforts and any potential issues or risks
- I perform audits and reviews of payment protection procedures to guarantee adherence to regulatory standards and internal controls
- I led a 7-member Daily Operations team, increasing task completion by 99% and demonstrating enhanced efficiency and teamwork
Process Associate
Xchanging Cambridge Solution Limited
Chennai
11.2011 - 05.2012
- I maintain a detailed record of all 200+ spare parts onboard, categorized by system (engine, electrical, & pumps), part number, description, and manufacturer
- I replace parts based on the manufacturer's recommended life cycle (6m-2y) or usage pattern to avoid failure
- I ensured the availability of required oils, lubricants, and other consumables
Education
Bachelor Of Arts - Defense & Strategic Studies
Guru Nanak College
Chennai04.2011
Skills
- Service Delivery
- Service Operations
- B2B Marketing
- Google Analytics
- Strategic Planning
- Customer Relationship Management
- Cross-functional Communications
- Paid Ads (Google, Facebook, Instagram)
- Campaign management
- Client relationship management
- Team leadership
- Reporting and insights
- Project management
- Cross-functional collaboration
- Training and development
- Problem solving
Certification
Digital Marketing, 2021, Besant technologies
Accomplishments
- On the Spot, 2012, X-Changing Cambridge Solutions
- AMBASSADOR AWARD, 03/01/13, Barclays Shared Services
- AMBASSADOR AWARD, 12/01/13, Barclays Shared Services
- Fair Play Award, 2014, Barclays Shared Services
- Merit Award, 2017, Lister technologies Pvt Ltd
- 13 Early Bird Award, 2017, Lister technologies Pvt Ltd
Timeline
Senior Campaign Specialist
Integrate
01.2025 - Current
Lead Content Specialist
Bounteous
01.2017 - 01.2025
Technical Executive
Mastek info Private Limited
05.2014 - 01.2017
Process Associate
Barclays Shared Services
09.2012 - 05.2014
Process Associate
Xchanging Cambridge Solution Limited
11.2011 - 05.2012
Bachelor Of Arts - Defense & Strategic Studies
Guru Nanak College
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