Aditya Goel

Client : Google Pay, IN

• Conducted end-to-end analytics for Soundbox product launch, covering all phases.
• Established pilot program to analyze impact and inform go-to-market strategy.
• Developed interactive console to track key metrics such as sales and rental plan adoption.
• Performed deep-dive assessments to evaluate launch impact, identify gaps and provide recommendations.
• Achieved significant positive outcomes in credit disbursal, transactions, and retention.

Client/Stakeholder : FedEx Marketing, US

• Conducted comprehensive customer behavior analysis on two years of transactional data for new enrollees.
• Analyzed enrollment, activation, and shipping patterns across various acquisition channels.
• Calculated average order value to assess revenue impact from digital marketing campaigns.
• Identified key phases for activation and retention strategies through in-depth analysis.

Client : AstraZeneca, UK

• Designed and developed SAS reports utilizing clinical data systems for trial information.
• Implemented customized data segmentation rules aligned with study requirements.
• Managed data quality improvements to ensure accuracy and reliability of reports.