Smartlead
Gokul Sundar
Lead Generation Specialist
Chennai
Summary
Accomplished Lead Generation Specialist with over 4 years' experience enhancing brand visibility and driving sales growth through effective tradeshow management and email marketing. Increased lead generation success by 30% using strategic GTM plans and B2B lead generation techniques. Expertise in digital advertising and budget management to maximize ROI.
Overview
4
4
years of professional experience
4
4
Languages
Work History
Lead Generation Specialist
VisAI Labs
10.2023 - Current
- Utilized data analysis tools to identify trends and patterns in lead behavior, making strategic adjustments to marketing efforts accordingly.
- Implemented a CRM system to streamline lead management processes, resulting in improved organization and increased efficiency.
- Managed multiple lead generation channels simultaneously, ensuring consistent results across all platforms.
- Evaluated performance metrics regularly for ongoing optimization of lead generation tactics, ensuring continued growth and success in the role.
- Built prospect lists of potential new customers through research and identification of business opportunities.
- Maintained an up-to-date knowledge of industry best practices and trends, applying relevant findings to the optimization of lead generation processes.
- Leveraged automation tools to maximize productivity while minimizing manual effort involved in managing the pipeline of leads generated.
- Increased lead generation by implementing targeted email campaigns and personalized outreach strategies.
- Streamlined the prospecting process for better efficiency, resulting in higher quality leads and improved conversion rates.
- Provided regular reports on campaign performance metrics to stakeholders within the organization, offering insights into areas of improvement or growth potential.
- Participated in industry events as a company representative to network with potential clients, generating valuable connections that led to new business opportunities.
Digital Marketing Executive
BetaMonks
02.2023 - 09.2023
- Created engaging, platform-specific content tailored to each channel to drive awareness and engagement.
- Researched and identified niche trends to curate timely and relevant content that resonates with our target audience.
- Managed and maintained the organization’s social media pages, consistently optimizing for maximum reach and brand consistency.
- Developed and executed data-driven social media campaigns to support broader marketing goals.
- Oversaw the budgeting and allocation of paid promotions to boost post visibility and engagement.
- Tracked, measured, and analyzed key performance metrics to assess campaign effectiveness and guide future strategies.
Digital Marketer
Vajra Global Consulting Services
03.2021 - 05.2022
- Identified real-time search trends and market opportunities to inform SEO/SEM strategies and improve targeting accuracy.
- Supported the development and execution of comprehensive online marketing strategies across various digital channels.
- Collaborated with marketing and sales teams to ensure cohesive messaging and campaign alignment across multiple touchpoints.
- Defined and documented business requirements, translating them into actionable insights for stakeholders.
- Conducted detailed business analyses to identify pain points, growth opportunities, and effective solutions to enhance marketing performance.
- Performed in-depth market research and audience segmentation to drive informed campaign planning and personalized outreach.
- Designed and executed targeted email marketing campaigns to promote products/services and boost customer engagement.
Education
Bachelor Of Engineering - Computer Science
Rajalakshmi Engineering College
Chennai, Tamil Nadu03.2020
Skills
Customer Service-oriented
Quality lead generation
Qualifying and prospecting leads
Lead nurturing
LinkedIn sales navigator
CRM management
Outbound marketing
Competitor analysis
Google ads management
Target audience identification
Account-based marketing
Prospecting and qualifying
Qualified lead generation
Trade show participation
Marketing automation
Inbound marketing
Multitasking
Organizational skills
Microsoft office
Marketing strategies
Accomplishments
- Consistent Lead Generation via various channels
- Identified, Booked and Participated in event to increase the number leads generated.
- Built separate GTMs for sales team to achieve their targets
- Generated 21 SQLs and 1 Customer via Paid ads in a course of 3 Months
- Single handedly built Databases for the organisation which includes Identifying the right companies and the ICPs (100K) data.
- Supported the team technically when in need.
Software
RB2B
Zoho CRM
Microsoft tools
Apolloio
Zoominfo
Figma
ChatGPT
Timeline
Lead Generation Specialist
VisAI Labs
10.2023 - Current
Digital Marketing Executive
BetaMonks
02.2023 - 09.2023
Digital Marketer
Vajra Global Consulting Services
03.2021 - 05.2022
Bachelor Of Engineering - Computer Science
Rajalakshmi Engineering College