GOKULAPRIYA M. V
Digital Marketer
Coimbatore
Summary
A skilled Digital Marketing Specialist with years of experience in SMO, campaign optimization, and lead generation ads. Delivered maximum ROI through targeted ads in the past 6 months. Proficient in content creation, designing social media posters, and optimizing Google my Business for improved local search visibility. Utilizes canva to create engaging graphics. Demonstrated success in boosting brand visibility and engagement through strategic online campaigns to drive high ROI.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Freelance
Digital Marketing Specialist
Coimbatore
06.2024 - Current
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
- Successfully ran lead generation ads for a Singapore-based car company, driving leads and achieving a strong ROI. Managed lead ads for a real estate client, digital marketing services, and mini website services, delivering measurable client engagement.
- Conducted in-depth competitor analysis for each client, identifying trends, gaps, and opportunities. Implemented new content strategies and optimized social media ad campaigns to improve engagement, ROI, and brand positioning.
- Created and scheduled social media posts for various clients across industries like fitness and Jewellery, ensuring consistent branding and engagement. Maintained and optimized social media accounts for multiple clients to enhance their online presence and audience interaction.
- Developed engaging website content and social media post content for brands in diverse industries. Designed custom posters and graphics using Canva tools for jewelry shops and laptop sales and service businesses, boosting brand visibility. Edited promotional videos for a computer sales and services shop to improve their digital storytelling.
- Optimized GMB profiles for a jewelry shop and a laptop sales and services shop, increasing local search visibility and customer engagement.
- Managed post scheduling and content distribution for various clients, maintaining an active presence on all social media platforms.
- Managed and optimized YouTube channels for better engagement and reach, publishing high-quality video content.
DIGITAL MARKETER
Excella Business Service pvt.Ltd
Coimbatore
01.2023 - Current
- Experienced in managing social media accounts and creating engaging content to increase brand awareness and engagement
- Scheduled and published engaging content to maintain a consistent online presence, supported by detailed monthly social media calendars
- Created compelling design ideas for legal and general content, spanning reels, stories, posts, and videos
- Analyzed design ideas for alignment with brand and audience preferences
- Published content on Quora and analyzed questions and answers
- Conducted competitor analysis to identify trends and opportunities for improvement
SMO ANALYST
S&T Engineers Pvt.Ltd
Coimbatore
01.2022 - 01.2023
- Skilled in analyzing competitor activity and preparing reports to identify trends and opportunities
- Proficient in maintaining and optimizing Google Ads and Facebook Ads campaigns for maximum ROI, generating monthly online spending reports, and monitoring various campaigns in Google Ads and Facebook Ads
- Experienced in managing Google My Business accounts, analyzing and preparing reports on upcoming expos worldwide, and maintaining Google Analytics for website performance tracking
- Analyzing keywords and descriptions for YouTube videos, planning awareness posts for social media platforms, and maintaining social media calendars for consistent posting
VLOGGER & CONTENT CREATOR
Youtube
Coimbatore
01.2019 - 01.2022
- Produced and published engaging vlogs and videos on various topics
- Edited over 500 videos using video editing software
- Managed all aspects of content creation, including scripting, filming, and editing
- Optimized videos for SEO to increase visibility and reach
Education
Bachelor's Degree - Computer Science & Engineering
Sasurie College Of Engineering
Tiruppur,Tamilnadu 01.2010 - 01.2014
Skills
Social Media Marketing
Social Media Ads
Content Creation
SEO (Off Page & On Page)
Graphic Design
Keyword Research
Social Media Management
Social Media Optimization
Google Analytics
Youtube Management & Video Editing
Google Ads
Competitor Analysis
Analytics & Reporting
Google My Business
Certification
Certified DIGITAL MARKETER, Fita Academy, 3 Months, 02/01/22
Accomplishments
- Third Grade in Shakespeare's Universal Talent Search Examination.
- Third class in National level Mathematical contest.
- Runner in Shuttle cock zonal level.
- Participated in veg carving event in Sasurie College of Engineering & received 1st prize.
- Participated in Women's Day celebration on 03/08/11 in cookery event and won 1st prize.
- Participated in National Level intercollege meet & received best performance in dance in Tutela fest event.
Timeline
Freelance
Digital Marketing Specialist
06.2024 - Current
DIGITAL MARKETER
Excella Business Service pvt.Ltd
01.2023 - Current
SMO ANALYST
S&T Engineers Pvt.Ltd
01.2022 - 01.2023
VLOGGER & CONTENT CREATOR
Youtube
01.2019 - 01.2022
Bachelor's Degree - Computer Science & Engineering
Sasurie College Of Engineering
01.2010 - 01.2014