Gokulnadh VS

Strategizing and developing campaigns based on location.

Overseeing that campaigns are executed and implemented by the team of influencer campaign specialists.

Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success.

Serve as a liaison between our brand ambassadors/influencer campaign specialists and the marketing team.

Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns.

Cultivate professional partnerships with existing contacts.

Work with the marketing team to post influencer content on social media platforms.

Research market data and trends to establish best practices related to influencer campaigns.

Generate and present reports on campaign performance.

Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns.

Develop and execute influencer marketing strategies and creative campaigns
Research and identify platforms which are ideal to achieve the campaign objectives
Strategize, construct and optimize campaign copy (Advertisement/Messaging)
Track campaign performance, report and optimize campaign operations.
Prepare campaign results, create data visualizations, and present insights and findings.
Identify and build relationships with prominent influencers and thought leaders
Develop content idea and write and analyze content
Research relevant industry experts, competitors, target audience and users
Set goals and recruit ideal influencers for the campaign from various platforms.
Brainstorm new, creative approaches to influencer campaigns
Keep learning of emerging trends, technologies and influencers

Develop and implement strategic marketing plans for assigned brands
Influencer Marketing, Social Media management
Collection PO, Invoice and payments
Work closely with internal teams for timely delivery of branding materials.
Keep track of digital promotions and its performance
Work closely with assigned clients to understand their requirements and suggest the best Options

Influencer Marketing
Heading the Campus Ambassador Program(Pan India)
Maximizing brand presence via BTL and ATL activities. (Events,Sponsor programs, canopy, In shop branding etc)
Building effective and efficient marketing plans
Store Launch:- Coordinating with agencies and malls for inshop branding.
Coordinating with creative agencies for brand communications as per the requirements.
Dealing with vendors and publishing houses for delivering branding material on time.
Coordinating with movie production houses, TV channels, Youtube and social media platforms to create brand awareness.
Planning and Executing CSR activities (Chennai region)

Agency support
loan trading
KYC
Dealvault and Diary Management
Transfer fee