Summary
Overview
Work History
Education
Skills
Timeline
Generic

Chandini Goli

BANGALORE,Karnataka

Summary

To leverage over 2.5 years of hands-on experience in Digital Marketing including almost 2 years of programmatic advertising and campaign management using DV360 to drive data-backed digital strategies, optimize ad performance, and deliver measurable business outcomes. Seeking to contribute my expertise in audience targeting, bid optimization, and cross-channel media execution to a growth-focused organization that values innovation and performance marketing.

Overview

2
2
years of professional experience

Work History

Programmatic Advertiser

Infinity Learn
09.2023 - Current
  • Strategize, plan, and execute programmatic campaigns across Display, Video, CTV, Native, and Audio inventory using DV360.
  • Build media plans aligning with client objectives (branding, awareness, lead generation, etc.).
  • Set up and manage Insertion Orders (IOs), Line Items, Creatives, and Inventory sources (open exchange, PMP, deals, etc.).
  • Utilize first-party, third-party, and Google audience segments for precise targeting.
  • Implement custom affinity, in-market, and similar audience strategies.
  • Monitor performance metrics like CTR, Viewability, CPM, CPC, CPA, and ROAS.
  • Optimize campaigns in real-time by adjusting bids, creatives, targeting, frequency capping, and pacing.
  • Conduct inventory types, and bid strategies.
  • Manage and troubleshoot creatives in Campaign Manager 360 (CM360) or Studio.
  • Ensure creatives comply with ad specs and policy guidelines.
  • Use dynamic creatives, VAST/VPAID, or HTML5 ad formats as needed.
  • Set up and manage Private Marketplace (PMP) deals, Preferred Deals, and Programmatic Guaranteed campaigns.
  • Work with publishers and SSPs to ensure premium inventory access and delivery.
  • Analyze campaign performance and deliver post-campaign reports with actionable insights.
  • Attribute conversions using Floodlight tags.
  • Implement brand safety layers using DV360 Brand Controls, IAS, DoubleVerify, or MOAT.
  • Work closely with clients, agencies, creative teams, and third-party vendors.
  • Participate in strategy discussions, media reviews, and campaign presentations.
  • Managed and optimized end-to-end DV360 campaigns.
  • Created audience strategies using affinity, in-market, and custom intent segments.
  • Tracked conversions and user behavior using Floodlight tags.
  • Monitored campaign pacing and performance, ensuring alignment with client KPIs.
  • Collaborated with creative and client servicing teams to align assets and objectives.
  • Reported weekly performance metrics to stakeholders using dashboards and data visualization tools.
  • Ensured adherence to brand safety policies using platform tools and third-party verification.

Google Ads Executive

Skillovilla
02.2023 - 06.2023
  • Created managed, and optimized Search, Display, Video (YouTube), and Shopping campaigns.
  • Conduct keyword research and set up ad groups, responsive ads, and extensions.
  • Monitor campaign performance, CTR, CPC, impressions, and conversions.
  • Set up audience targeting using demographics, in-market, custom segments, and remarketing lists.
  • Implement customer match and similar audiences strategies.
  • Manage daily and monthly budgets for campaigns.
  • Implement manual CPC, automated bidding (maximize conversions, target ROAS), and portfolio bid strategies.
  • Ensure all creative and landing pages comply with Google Ads policies.
  • Handle disapproved ads and escalate policy violations when needed.

Education

Bachelor of Business Administration - Marketing

MS Ramaiah College of Arts,Science And Commerce
Bangalore
01.2022

Skills

  • Programmatic Advertising
  • Display & Video 360 (DV360)
  • Google Ads
  • Digital Marketing Analytics
  • Budget Management
  • Data Analysis & Reporting
  • Microsoft Excel & Data Visualization

Timeline

Programmatic Advertiser

Infinity Learn
09.2023 - Current

Google Ads Executive

Skillovilla
02.2023 - 06.2023

Bachelor of Business Administration - Marketing

MS Ramaiah College of Arts,Science And Commerce

Similar Profiles

CREATE PROFILE
Chandini Goli