Goonpreet Singh

Implemented Business Strategies:
Identified and executed strategic plans to drive revenue growth and effectively target new markets, aligning with the company's long-term objectives.
Drove Year-over-Year Business Growth:
Led operations with a forward-thinking approach, developing a strategic vision and implementing long-range planning to ensure sustained business expansion.
Developed and Executed Sales Strategies:
Formulated and implemented strategies to enhance sales performance and profitability, leveraging market trends and competitor insights to create competitive advantages.
Managed Budget Implementations and Negotiations:
Oversaw budget allocations, employee reviews, training programs, and contract negotiations, ensuring optimal resource utilization and cost-effectiveness.
Established and Managed Sales Plans:
Designed and implemented comprehensive sales plans on a monthly, quarterly, and yearly basis, resulting in a significant 10% increase in EBITA for the category.
Initiated Business Strategies for Emerging Needs:
Pioneered innovative strategies to establish businesses that cater to emerging industry and market demands, fostering high-performing sales teams to drive growth.
Led Technological Innovation and Product Excellence:
Spearheaded Group Product Life Cycle Management, driving market expansion and strategic alliances through initiatives like Solid State Circuit Breakers and EV Infrastructure.
Enhanced Brand Visibility and Stakeholder Engagement:
Strengthened brand visibility and engaged stakeholders effectively through Marketing Communications & PR initiatives, fostering strategic alliances for sustainable growth.
Continuously Monitored Market Trends and Competitor Activities:
Conducted regular analysis of market trends and competitor activities to adapt strategies and maintain a competitive edge in the industry landscape.
Optimized Sales and Marketing Programs:
Revitalized sales and marketing programs to maximize effectiveness, resulting in increased sales volume and enhanced brand presence in the market.

Strategic Business Development

Implement profit-oriented Go-To-Market (GTM) strategies, focusing on pricing, channel penetration, and product lifecycle management.
Develop creative solutions to complex problems with meticulous attention to detail.
Brand Management and Marketing

Drive brand awareness and lead generation through product training, demonstrations, and consumer awareness initiatives.
Coordinate with creative teams to develop dynamic marketing content and communication tools for promotional campaigns.
Partnership and Alliance Building

Forge strategic partnerships with industry leaders to expand professional network and create future business opportunities.
Market Research and Analysis

Conduct research to analyze customer behavior, preferences, and purchasing habits, facilitating the development of new products and services.
Team Leadership and Development

Onboard and coach team members in marketing tasks, identifying and addressing productivity bottlenecks while conserving resources.
Product Roadmap and Development

Conceptualize long-range product roadmaps based on market data and research to meet evolving customer demands and increase market share.

• Product Management and Innovation
  
  Prioritized roadmap to achieve product goals and metrics, ensuring alignment with business objectives.
  Documented user stories, specifications, and product features into detailed work orders for effective communication across teams.
  New Product Launch and Marketing
  
  Planned external launch and release of new products, managing cross-functional implementation.
  Developed communication initiatives and branding strategies to increase client outreach and improve product marketing objectives.
  Product Development Lifecycle Management
  
  Managed product development lifecycle from conception to release, ensuring product performance optimization across all phases.
  Led staff and external agencies in developing products, analyzing sales, managing trade shows, purchasing media, providing creative services, and conducting PR.
  Market Expansion and Brand Management
  
  Drove market expansion and product diversification through category restructuring and product innovation.
  Achieved double-digit growth and bottom-line gain with value-pricing strategies and strategic business blueprints.
  Customer Engagement and Marketing Campaigns
  
  Retained clients to build brand awareness and generate leads through internal and external product marketing campaigns and programs.
  Enhanced brand awareness and customer engagement through innovative marketing campaigns like "Shock Ka Vaccination."

• Sales Activation and Marketing Communications
  
  Planned new product external launch and release, ensuring cross-functional implementation.
  Communicated value and position to sales team, developing tools to support the selling process.
  Collaborated with the marketing department to define positioning, messaging, and plan market launch, public relations, and lead generation campaigns.
  Pricing Management and Trade Penetration
  
  Offered pricing and feature recommendations to management and cross-functional teams.
  Drove marketing initiatives to increase product visibility and market performance.
  Optimized revenue streams and market share through pricing management and trade penetration strategies.
  Product Sourcing and Innovation
  
  Served as the focal point for all customer input and market intelligence for product improvements.
  Collected requirements from end-customers and business partners for product upgrades, added features, and new product development.
  Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  Brand Visibility and Market Engagement
  
  Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
  Developed creative sales tools by communicating the product value proposition to enable the team.
  Drove brand visibility and market engagement through sales activation and marketing communications.

• Product Portfolio Management and Strategy Formulation
  
  Coordinated project planning and execution with team members and team leads.
  Developed product and solution positioning, messaging by prospective buyer role, and methods to overcome competitive objections.
  Managed product development lifecycle from conception to release.
  Oversaw product development, marketing, and launches.
  Collected requirements from end-customers and business partners for product upgrades, added features, and new product development.
  Multi-Faceted Marketing Budget and Sales Activation
  
  Planned new product external launch and release while managing cross-functional implementation of the plan.
  Drove marketing initiatives to increase product visibility and market performance.
  Optimized segment space automation growth by leading marketing strategy and content creation.
  Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  Ground-Breaking Loyalty Program "E-Plus"
  
  Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value.
  Supported marketing programs and campaigns with content and messaging to drive demand.
  Developed strategy and managed market communications that drove product demand.
  Reversed product selling price decline through innovative approach and best practices training for field sales.
  Enhanced customer loyalty and revenue growth with the ground-breaking loyalty program "E-Plus."

• Strategic Channel Management
  
  Coached sales associates to enhance product knowledge and sales techniques, resulting in notable increases in customer satisfaction ratings.
  Oversaw national sales programs, leading and evaluating a team of 50+ sales representatives to identify and capitalize on promotional opportunities.
  Analyzed customer purchasing behaviors, market dynamics, and competitor strategies to refine sales strategies and achieve ambitious sales targets.
  Developed and executed comprehensive sales plans, meticulously managing budget allocations to ensure project success.
  Formulated data-driven sales strategies informed by in-depth research into consumer trends and market conditions.
  Efficient Operations and Market Expansion
  
  Surpassed performance targets by fostering a high-performing sales team through effective leadership and motivation.
  Successfully negotiated agreements with key clients, monitored performance metrics, and implemented strategic adjustments to drive continuous improvement.
  Orchestrated the recruitment, onboarding, training, and development of sales staff, optimizing team performance and productivity.
  Managed sales operations across diverse regions including North, West, and East India with precision and effectiveness.
  Strategic Sales Initiatives for Revenue Growth
  
  Spearheaded "One India One Policy" implementation, streamlining operations and enhancing market reach for improved efficiency and growth.
  Executed a comprehensive "Distribution Policy" to optimize channel management and penetration, yielding significant revenue growth and expanded market presence.
  Implemented highly effective sales strategies resulting in remarkable revenue growth and channel expansion, positioning the organization for sustained success.

• Market Expansion and Sales Growth
  
  Attended industry shows, conventions, and meetings to explore new market opportunities and expand business reach.
  Implemented proactive management strategies and enhanced sales training to drive sales growth and increase profitability.
  Developed and implemented incentive programs to incentivize sales performance and enhance customer loyalty.
  Operational Excellence and Cost Savings
  
  Expanded distribution channels and customer reach through an Enhanced Channel Network and Service Availability.
  Achieved operational efficiency and cost savings by implementing strategic product management and sales strategies.
  Successfully launched high-sales volume products to drive revenue growth and market expansion.
  Relationship Management
  
  Resolved customer issues promptly to facilitate deal closures and elevate client satisfaction.
  Conducted client meetings, delivering impactful presentations, and providing comprehensive product and service education.
  Handled customer relations matters efficiently, ensuring swift resolution and maximizing client contentment.
  Team Leadership and Development
  
  Conducted team meetings to reinforce organizational goals and objectives, setting clear expectations regarding policies and procedures.
  Fostered an ethical and positive work environment to minimize turnover rates and foster high employee retention.