Summary
Work History
Additional Information
Education
Skills
Certification
Accomplishments
Timeline
Gopal Agrawal

Gopal Agrawal

DGM Marketing : Scaling Growth
Mumbai

Summary

Highly accomplished Marketing professional with nearly two decades of experience driving brand growth and delivering tangible results through customer-centric strategies. Expert in developing and executing 360-degree campaigns, leveraging Performance marketing, SEO/SEM, BTL and emerging trends. Proven ability to translate consumer insights into impactful communications that fuel business expansion and differentiate brands.

Work History

DGM Marketing

Hathway Cable and Datacom Ltd
05.2008 - Current
  • Company Overview: Broadband and Digital TV
  • Developed and executed comprehensive marketing strategies across digital and conventional advertising mediums to achieve business objectives and drive market share growth.
  • Managed and optimized multi-million dollar marketing budgets (monthly, quarterly, and annually) to ensure maximum ROI and efficient resource allocation.
  • Led all facets of marketing operations, encompassing performance marketing, social media, traditional advertising, and creative development, ensuring brand consistency and market penetration.
  • Ensured brand messaging consistency and strength across all internal and external communication channels, solidifying brand identity and recall.
  • Conducted in-depth consumer behavior analysis and developed detailed customer personas to inform targeted marketing initiatives and product development.
  • Identified and capitalized on new market segments, creating strategies to expand market share and unlock new revenue streams.
  • Collaborated cross-functionally with business development teams to uncover insights, and then developed and implemented robust marketing and branding strategies for new and existing products.
  • Strengthened product branding through the development of impactful communication campaigns, promotional materials, and leveraging market intelligence to maximize outreach.
  • Led and mentored internal marketing teams and external agencies in the end-to-end development and execution of impactful marketing communications, campaigns, and promotions.
  • Oversaw market trend analysis, consumer behavior research, media planning/purchasing, creative services, and public relations, maintaining a competitive edge and strong market presence.
  • Built and optimized diverse acquisition channels including SEM, Facebook/Social Media Advertising, Display, Affiliate, and Retargeting, driving significant user growth.
  • Developed and managed effective retention channels such as email marketing, push notifications, and retargeting to cultivate high repeat business at a low cost.
  • Enhanced team and business partner productivity by implementing new product development processes, sales tools, and targeted training programs.
  • Provided strategic support to senior leadership, delivering comprehensive analyses of new business opportunities, competitive landscapes, and customer relationship management to inform key decisions.
  • Initiated, negotiated, and executed strategic alliances and partnerships, primarily with OTT players and ecosystem partners, to deliver high-value services and expand market offerings.
  • Conducted comprehensive economic and strategic evaluations of potential partnerships, leading cross-functional teams to seamlessly integrate and operationalize new relationships that drove mutual benefit and business growth.
  • Directed and managed marketing operations across multiple key territories, including Mumbai, Pune, Surat, Baroda, Aurangabad, Delhi, Kolkata, and Indore, achieving consistent market penetration and sales objectives.
  • Broadband and Digital TV

Partner Executive

Denave India Pvt. Ltd
12.2006 - 05.2008
  • Orchestrated comprehensive branding and communication programs, significantly enhancing brand visibility, strengthening market positioning, and driving customer engagement and sales growth in competitive markets.
  • Collaborated strategically on the development of annual promotion and branding plans, ensuring alignment with overarching business goals.
  • Maximized market outreach and customer acquisition through the implementation of targeted marketing strategies, significantly growing the customer base.
  • Directed the end-to-end management of new product launches, comprehensive retailer training programs, and impactful trade show participations, ensuring strong market reception and product adoption.
  • Streamlined operational marketing processes, including agency billing, collateral management, and approvals, ensuring efficient workflow and timely execution.
  • Built and maintained a comprehensive database of key suppliers and promotional agencies, optimizing resource selection and partnership efficiency.
  • Oversaw and managed the annual marketing budget, ensuring fiscal responsibility and optimal allocation of resources to achieve strategic objectives and maximize ROI.
  • Conducted in-depth strategic competitive analyses, identifying market opportunities and threats to inform robust marketing strategies and maintain a competitive edge.
  • Assessed marketing campaign performance through rigorous analysis of key metrics and performance indicators, driving continuous optimization and ROI improvement.
  • Collaborated effectively with internal stakeholders to define comprehensive marketing program requirements, ensuring cross-functional alignment and successful execution.
  • Developed innovative sales enablement strategies, effectively promoting product advantages, strengthening dealer engagements, and incentivizing larger deal closures.

Sales Executive

Infomedia India Ltd.
12.2005 - 11.2006
  • Drove revenue growth by deeply interfacing with customers, accurately determining needs, providing tailored recommendations, and successfully upselling value-added services.
  • Articulated complex product value and clarified options to maximize customer satisfaction, directly contributing to increased sales and customer loyalty.
  • Resolved complex customer inquiries and concerns, acting as a trusted advisor to facilitate informed decision-making and enhance the customer journey.
  • Managed and nurtured strategic customer relationships through consultative sales techniques, consistently achieving and exceeding individual sales goals.
  • Achieved high client retention rates and generated valuable referrals by promptly resolving complaints, delivering exceptional value, and ensuring consistent service quality.
  • Proactively engaged with customers to schedule appointments, conduct satisfaction checks, and identify opportunities for additional offerings, fostering long-term relationships.
  • Streamlined operational efficiencies within the sales cycle, closely tracking weekly sales data to develop comprehensive reports for senior leadership, enabling proactive corrective action planning and improved performance.

Client Servicing Executive

Nervz Communications
06.2005 - 11.2005
  • Initiated and facilitated strategic client meetings to collaboratively develop ideas, discuss project progress, and align on key performance goals and objectives.
  • Managed complex project logistics, including scheduling, expense tracking, and orchestrating seamless communication among all internal and external stakeholders to ensure on-time and on-budget delivery.
  • Orchestrated vendor relationships to ensure projects were completed according to stringent schedules and specifications, maintaining high quality and cost efficiency.
  • Identified and onboarded new vendors for critical marketing initiatives (e.g., events, trade fairs, video production, materials), optimizing resources to achieve diverse client objectives.
  • Developed, deployed, and tracked comprehensive customer surveys for local, regional, and national campaigns, providing critical feedback for strategic adjustments.
  • Generated detailed performance reports analyzing campaign effectiveness, customer engagement metrics, and emerging trends to inform data-driven decision-making and optimize future strategies.

Additional Information

Growth @ Hathway

  • DGM Marketing – Oct’22 to Present
  • AGM Marketing - April 2019 – Sept 2022
  • AGM – Oct 2015 to Jan 2018
  • Sr. Marketing Manager – April 2013 to Sept 2015
  • Marketing Manager – April 2010 to March 2013
  • Product Manager – May 2008 to March 2010

Education

MBA - Advertising & Public Relations

Prestige Institute of Management & Research, Indore

B.E. - Mechanical Engineering

Jawaharlal Institute of Technology, Indore

GPA: 67.59%

H.S.C. -

St Francis H S School, Bhopal
04.2001 - 01.1998

GPA: 73%

S.S.C. - undefined

St Francis H S School
GPA: 78%

Skills

Comprehensive marketing planning

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Certification

Certification in Performance Marketing

Accomplishments

Awards & Recognition Key Accomplishments & Initiatives

  • Recognized as Young Achiever (Marketing) by the World Marketing Congress & Awards.
  • Awarded Best Employee - Gold Category at Hathway for outstanding performance.
  • Received Excellent Performance Award (2007) from Denave India Pvt. Ltd.
  • Honored with the Best Executive Award at Denave India Pvt. Ltd.
  • Successfully managed and executed two major celebrity-led brand campaigns featuring Sania Mirza and R. Madhavan, significantly boosting brand visibility, engagement and brand recall by 22%.
  • Led and executed four end-to-end website redesign projects, focusing on modern layout, engaging content strategy, and intuitive UI/UX to elevate user experience and strengthen digital presence. Achieved measurable success with a 4% decrease in customer drop-off rates and a 7% growth in overall web traffic.
  • Pioneered and implemented a variety of innovative online and offline lead generation programs, substantially expanding the sales pipeline by 3%.
  • Launched multiple strategic non-cash-based tie-ups with leading consumer brands to cultivate and increase customer loyalty.
  • Orchestrated and executed 100+ key retailer partnership programs to enhance on-ground brand presence and drive targeted lead generation.
  • Played an instrumental role in significantly increasing online payment adoption by 38% and transaction volumes.
  • Designed, developed, and managed impactful sales enablement programs that empowered the sales team and consistently drove higher sales volumes.
  • Drove consistent SEO strategies, securing and maintaining top 5 rankings for 30+ high-volume keywords. These efforts resulted in a 3.5% increase in website traffic and a 6% uplift in qualified enquiries.

Timeline

DGM Marketing - Hathway Cable and Datacom Ltd
05.2008 - Current
Partner Executive - Denave India Pvt. Ltd
12.2006 - 05.2008
Sales Executive - Infomedia India Ltd.
12.2005 - 11.2006
Client Servicing Executive - Nervz Communications
06.2005 - 11.2005
St Francis H S School - H.S.C.,
04.2001 - 01.1998
St Francis H S School - S.S.C.,
Prestige Institute of Management & Research - MBA, Advertising & Public Relations
Jawaharlal Institute of Technology - B.E., Mechanical Engineering

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