Gopal Krishna H R
Digital Marketing And AdOperation Specialist
Mysuru
Summary
As a results-driven professional with nearly 10 years of experience in digital Ad-Operations, programmatic, and display advertising. Proven expertise in leading trafficking teams, managing end-to-end campaign execution, and driving data backed performance optimization across major ad server platforms. Skilled in ad trafficking, tag implementation, creative QA, audience segmentation, and campaign troubleshooting, ensuring flawless delivery and maximum ROI. Adept at streamlining workflows, and fostering collaboration across clients, media planners, and cross-functional teams to achieve operational excellence and superior campaign outcomes.
Overview
10
10
years of professional experience
Work History
Sr.Manager
GroupM India
12.2024 - 10.2025
- Lead a high-performing team of managers and associates in executing end-to-end digital and programmatic campaign operations across multiple platforms.
- Improved operational efficiency through Power BI dashboards, performance analytics, and monitoring of key metrics (CTR, revenue, and eCPM).
- Managed SLA-based workload planning, optimizing resource allocation, workflow management, and task delegation for improved productivity and accuracy.
- Drove team performance through structured reviews, annual evaluations, targeted upskilling programs, and continuous training initiatives.
- Served as a member of the interview panel for recruitment.
- Led cross-functional teams to develop and implement innovative media strategies, enhancing campaign effectiveness and client satisfaction.
- Managed the end-to-end execution of high-impact advertising campaigns, ensuring alignment with client objectives and industry standards.
Manager
GroupM India
01.2022 - 11.2024
- Managed a team of 15, aligning campaign execution with client objectives
- Expertise in end-to-end campaign lifecycle management, including setup, optimization, troubleshooting, and reporting across major ad servers and DSPs like Campaign Manager 360, Sizmek, GAM 360 and DV360.
- Collaborated with media planning, analytics, and creative teams to ensure accurate tag implementation, audience targeting, and ad delivery.
- Improved campaign turnaround time and reduced trafficking errors through process automation and standardization of QA checklists.
- Ensured 100% QA compliance across Floodlight audits, trafficking, reconciliation, and reporting.
- Led media planning calls and contributed to recruitment, performance appraisals, and team development.
Senior Associate
Kinesso India
08.2021 - 01.2022
- Executed full-cycle trafficking for display, video, and mobile campaigns via CM360
- Handled tag wrapping in DV, IAS and mapped creatives in TTD. Also, resolved Floodlight issues
- Collaborated with media teams for strategic campaign planning and optimization
Analyst
Annalect India
02.2019 - 08.2021
- Managed trafficking, creative QA, and performance optimization across display and video campaigns in CM360, IAS and Innovid.
- Provided expert solutions for ad-serving issues including clickthroughs, blank ads, and rich media troubleshooting
Campaign Specialist
Theorem India Pvt Ltd
02.2018 - 02.2019
- Supervised campaign setup and delivery, ensuring timely execution and client updates in GAM360 and Ad Exchange platforms.
- Utilized Operative for trafficking and performance tuning based on client KPIs
Client Service Analyst
Theorem India Pvt Ltd
02.2016 - 04.2018
- Led end-to-end campaign setup and monitoring using GAM360
- Focused on compliance, IO validation, trafficking, and performance optimization
Education
Bachelor of Engineering - Computer Science and Engineering
MIT
Mysuru04.2025
Diploma - Information Science and Technology
SET Polytechnic
Melukote04.2012
Skills
Accomplishments
- Best Team Award & Flawless Flock Award April 2016 Theorem India Pvt Ltd Led the team to win the Best Team Award and received the Flawless Flock Award at Theorem during 2016–2017 and in the year 2019 and 2020
- Promotion to Campaign Specialist April 2018 Theorem India Pvt Ltd Promoted to Campaign Specialist in April 2018, recognized for consistent performance excellence
- Unsung Hero & Ninja Awards and Employee of the Month & Spot Award October 2023 GroupM India Earned multiple Unsung Hero and Ninja Awards across several quarters in 2023–2024, along with repeated Employee of the Month recognition at GroupM
- Promoted as Sr.Manager November 2024 GroupM India Promoted to Senior Manager in recognition of consistent performance excellence.
Timeline
Sr.Manager
GroupM India
12.2024 - 10.2025
Manager
GroupM India
01.2022 - 11.2024
Senior Associate
Kinesso India
08.2021 - 01.2022
Analyst
Annalect India
02.2019 - 08.2021
Campaign Specialist
Theorem India Pvt Ltd
02.2018 - 02.2019
Client Service Analyst
Theorem India Pvt Ltd
02.2016 - 04.2018
Diploma - Information Science and Technology
SET Polytechnic
Bachelor of Engineering - Computer Science and Engineering
MIT