Gopal Mandal

Roles and Responsibilities:

Manager, Digital Marketing:

• Develop and execute digital marketing strategies to increase brand visibility, website traffic, and lead generation
• Manage a team of digital marketing specialists, providing guidance and support for campaign execution
• Create, manage and prioritize projects by reviewing their status over Workfront
• Analyze web performance using PowerBI & Adobe Analytics, prepare monthly reports and share with stakeholders
• Manage document and video upload using tools such as OTMM and Brightcove
• Create and manage webpages using Adobe AEM and blogs using Wordpress
• Generate CIDs for different campaigns using Claravine
• Strategize SEO implementation using tools like GeneAI, SEM Rush & SEO Meta Inspector for enhanced organic response
• Review Siteimprove report to identify issues with the webpages & rectify them to improve quality & performance
• Monitor social and paid media reports and process it on weekly basis
• Manage and process leads gathered from business partners/third party services on daily basis
• Conduct daily scrum calls with team to review progress of ongoing projects
• Conduct 1:1 calls with team members on monthly basis to review their progress/performance
• Organize fun activities/team building activities and team outings to develop better team bonding
• Conduct trainings among cross divisional marketing teams to gain knowledge on other digital marketing areas

Certifications:

UCI Division of Continuing Education:

• Marketing Analytics and Data Science
• Applied Change Management
• Agile Marketing
• Digital Marketing 1.0

Linkedin Learning:

• Generative AI for Digital Marketers

Roles & Responsibilities:
Project Manager:

• Generated projects for campaign request and manage the assignments for the team members over JIRA
• Oversaw email campaigns, including segmentation, automation, and A/B testing for improved conversion rates
• Prepared ESR Reports and share with stakeholders on weekly basis
• Mentored team members on design and delivery of the campaign process
• Conducted project analysis, RCA, CAPA and create recommendations report in order to identify successful and unsuccessful project elements
• Hosted team meetings and provided instructions & directives to the team on daily work

Lead BSA:

• Managed teams to handle and execute different types of campaigns such as Batch Campaigns, Recurring
• Campaigns, Trigger Based Campaigns for channels like Push Notifications, Emails etc over Adobe Campaign
• Optimized campaigns based on client specifics and deliver multivariate campaigns by implementing A/B Testing
• Also target audience according to Regions, transaction behaviors, search behaviors, segmentations etc
• Responded to technical, procedural or functional questions of how the Campaign system work
• Performed quality checks of campaigns on ACS and Litmus to ensure error free delivery

Roles & Responsibilities:
Team Lead:

• Planned, Designed and Executed Customized Digital campaigns by implementing Freemarker Script
• Segmentation, Personalization and conditional data structure based on client requirement
• Tested campaigns across all platforms including mobile devices and perform render checks on Litmus
• Executed multicultural campaigns - Standard, A/B testing, Automation, Trigger, Sequence, Real Time, Dynamic
• Personalized over Harmony and Sailthru
• Reviewed and sent analysis report post Campaign Deployment
• Facilitated & delivered training sessions on HTML, Harmony & CMS processes to cross functional teams
• Subject Matter Expert on Campaign Management System

Achievements:

• Recognized and Rewarded as Best Employee for 3rd
• Quarter in September 2017
• Developed and Executed Project on Data Process Module resulted reduction in build time frame
• A Certified Harmony Professional

Roles & Responsibilities:
Manager:

• Built Strategic Partnership with Industry Professionals and invite as Speakers
• Focused on meeting Client’s requirement and deliver Quality services
• Managed design team to keep the website up-to-date with offers and promotional updates
• Strategized contents on websites and implement SEO/SEM to generate lead and increase traffic
• Implemented, tracked & generated reports from Google Analytics to analyze website statics on daily basis
• Developed and executed complex campaigns through different digital marketing platform
• Developed and executed marketing strategies through social media channels such as Linkedin, Facebook, Twitter etc
• Lead generation with Salesforce Data.com connect (previously known as Jigsaw), Zoominfo, Lead411 etc
• Worked on multiple email platforms such as MailChimp, VerticalResponse, Sendgrid, SendinBlue, Netcore EMM, Zoho
• Sparkpost, Mailgun, Elasticemail, Benchmark, Silverpop, Amazon SES
• Designed and developed Email templates using Photoshop, HTML & CSS
• Scheduled and executed of Online Training, Events, Meetings, Seminars & Webinars via online applications
• Handled Projects on providing services to the Life Science/Healthcare Industry Professionals through different channels like Inhouse Training/Webinar/Seminar
• Provided technical assistance to the clients/professionals during the training module
• Set goals and motivate team in achieving them in timely manner

Responsibilities:

• Designed and developed new websites using design tools and HTML/CSS
• Modified and maintained website on daily basis
• Performed SEO for better listing and search results
• Designed and developed email campaign for promotions and advertisements
• Worked on Designing tools such as Photoshop, Illustrator, Coral Draw on daily basis
• Brand Promotion and Advertising on social media and other online platforms
• Focused to increase revenue and seek to develop new markets

Responsibilities:

• Maintained content updates on website on daily basis
• Modified hotel images and uploaded them for travelport.com and octopustravels.com
• Worked on MS Visio to create floor plans according to the client’s requirement
• Delivered and maintained WebData (Image Optimization, HTML pages, Map Plotting, Floor Plan)