Gopal Shah

• Managing a business of 150Cr+ with a team of 6 direct reportees & 13 channel partners in GT & MT-B2B( CnC & Ecomm).
• Channel Management : Planning & Executing growth across Retail , Wholesale, Chemist , Cash & Carry and E-B2B channels by engaging with cross functional teams along with field force to realize the revenue & category level growths.
• Category Management : Planning & Executing Multi Category business in line with sales processes & engagement programs across channels.
• Process Management : Interacting with cross functional teams to ensure end-to-end process from logistical flow of stocks , investments , profitability of channel partners & customer management in B2B.

Recognitions :

Multi-fold incremental growth in Home Care Category driven by distribution driven on the back of appropriate selection of customers.

Western UP - 15 Districts

1. Managing a business of 150+ CR. with a team of 9 executives & 54 Channel Partners with over 100 indirect reportees.

2. Delivered a double digit CAGR growth for overall business & highest growing ASM for UP-UK in FY21.

3. Delivered highest growth in Household insecticide Category in North Region in FY22.

Projects:

1.Trade Marketing agenda against competition in the assigned territory mainly in Coil segments of Household Insecticides Category in Districts Part of Popularly known as Braj ( Agra ,Mathura , Etah, Aligarh , Hathras ) and delivered highest market share in last two FYs with double digit gains from competition.

2. Led sales development agenda for Direct Reach Expansion and appointment of over 100 stockiest in Rural Part of territory in a quarter and receiving recognition for the same with manpower & working optimization saving more than 10lacs in manpower costing than current utilization.

Recognitions:

1. Godrej Way Award - Q2 - FY22
2. Godrej Way Award - Q3 - FY22

Gone through learning stints to understand the granularities of manging business across channels & area types with stints as follows :
1. Urban territory in Ahmedabad
2. Rural territory in Eastern UP
3. Acting/Shadow ASM at Rajasthan for Grasping the nuances of the Role

Recognitions :

1. Super Star Award - Q4 - FY21

• Marketing intern with project in Hair Color Category to onboard the influencers of the same via a digital platform along with end to end developing , deploying, content & long term strategy of the same.
• Working across markets high salient market of Hair Colors such as UP, Maharashtra, Gujarat.

Recognitions:

• Best Project Nominee - Gurukul 2019- Godrej Industries & Associated Companies