Client: Heineken Ireland Ltd
- Designed and implemented advanced machine learning models to forecast sales demand across Heineken’s product lines, significantly improving inventory management and reducing stockouts by 25%
- Leveraged Python and scikit-learn to develop predictive algorithms based on historical sales data, seasonal patterns, and external factors such as weather conditions
- Delivered approximately $2.5 million in annual cost savings by minimising overstocking and wastage through accurate demand forecasting
- Designed and deployed optimisation algorithms for delivery routes, reducing logistical costs by 20% and improving on-time delivery performance
- Built a dynamic pricing engine, RouteSmart, to adapt prices in real time based on demand forecasts, leading to a 10% increase in revenue
- Combined, these innovations contributed to $4 million in annual cost savings through enhanced supply chain efficiency and improved pricing strategies
- Created a recommendation engine, EngageAI, that personalised marketing campaigns based on customer behaviour, boosting customer retention by 18%
- Automated campaign management using AI solutions, enabling real-time responses to market trends and achieving a 20% increase in customer engagement.