GOPAL V. KEMBHAVI
Strategic Key Account Manager - Advertising
Bengaluru,KA
Summary
Innovative and self-directed advertising and marketing professional with over 8 years of experience in B2C and B2B client communications. Demonstrated passion for creating impactful campaigns that resonate with target audiences. Keen eye for detail and strong understanding of market trends. Successfully developed and executed strategic marketing plans resulting in increased brand awareness and customer engagement. Ability to think outside the box and adapt to ever-changing industry landscapes, consistently delivering exceptional results for clients.
Overview
8
8
years of professional experience
Work History
Freelancer
Freelancer
05.2022 - Current
PROJECT MANAGER
Acuity Knowledge Partners
03.2021 - 05.2022
- Led diverse team of creatives, content strategists, developers, subject matter experts and quality control professionals to develop cohesive marketing plans.
- Evaluated project scope, scale, and resource needs effectively.
- Aligned expertise with project milestones for successful goal completion.
- Facilitate collaboration during creative briefs sessions with globally dispersed teams.
- Nurtured solid relationships with managers of the visual services division.
- Ensured timely delivery of visual services through effective deadline negotiations.
- Optimized consistency in workflows and balanced work distribution for visual services.
- Exposure with handling project management tool: Service Now, Slack Communicator, Zoom/Webex Meeting, TRELLO
KEY ACCOUNT MANAGER (CLIENT SERVICING)
Curejoy Healthcare India Pvt. Ltd. (Unigage)
08.2019 - 03.2020
- Managed processes for crafting innovative social media campaigns.
- Facilitated effective teamwork among multicultural colleagues.
- Crafted Pan India influencer campaign for Instagram and YouTube with the strategy team.
- Directed vendor relationships, achieving streamlined media operations.
- Developed strategic alliances within the influencer industry.
- Social Media Contest Strategy Formulation - To develop Pan India Social media contests
- Teamed up with professionals to formulate effective goals across various digital channels.
- Implement user-driven content initiatives.
- Effectively coordinated branded content promotions, video advertising efforts, and budget management.
- Worked alongside marketing professionals to evaluate the success of paid advertising campaigns across multiple networks.
- Generation and presentation of need based reports to the clients
- Exposure with handling project management tools: TRELLO and social media marketing tool - SPROUT SOCIAL
- Collaborated with content team to develop the creative content strategy for Duroflex's 'SLEEP CAMPAIGN' - Pan India
- Aligned with content/copy writing team to formulate creative & effective Brand storytelling and Ad copywriting
- Executed lifestyle and product photo shoots for Duroflex and Single
- Collaborated and partnered with media agencies to develop and execute various video/blogs/article promotions
- Directed vendor relationships with agencies, individual artists, and freelancers.
KEY ACCOUNT MANAGER (CLIENT SERVICING)
neoDesynz
06.2013 - 04.2019
- Led creative team from concept through execution to final delivery.
- Leveraged diverse media outlets to optimize brand visibility across targeted audiences.
- Achieved successful fulfillment of advertiser demands.
- Orchestrated initial calls to define project timelines, creative requirements, deliverables, and manage costs.
- Acted as primary liaison for internal team, partnering agencies, and clients.
- Resolving technical issues and going above and beyond to exceed client's expectations
- Partnered with clients in order to develop their brand and as well as to develop/identify new business acquisition
- Worked with business teams to create strategies aimed at boosting client retention and driving account growth.
- Engaged in brainstorming, designing, and publication processes throughout the marketing cycle for each client
- Managed social media presence for SMB Customers and driving activities like social media creative development (static, dynamic/video) ORM/Feedback management
- Aligned with creative team to revamp a client's campaign strategy and to articulate a clear value proposition
- Driving strategic development and implementation of prominent Dell marketing initiatives. Dell - Aarambh, Festive and Retail
- Led the creative team for creative campaign execution and solutions for - 'Dell India Retail' - Pan India Retail Marketing
- Directed full scope of project tasks including managing resources, distributing duties, and strategic planning.
- Managed time and budget across multiple projects.
- Led and coordinated activities with outsourcing partners, external agencies, internal stakeholders and cross-functional teams.
- Planned team-building events and recreational activities.
Inbound Marketing - Marketing Consultant
People10 Technosoft Private Limited
10.2012 - 03.2013
- Digital Marketing - Social media marketing strategies
- Branded content management and promotions website
- Lead generation - corporate communications
- Promotional email campaigns
- Campaigns - website traffic generation
Transaction Officer - Insurance Process
Mphasis Limited
08.2009 - 08.2010
- Maintained confidentiality of sensitive information, adhering strictly to company policies regarding data protection and privacy.
- Enhanced transaction efficiency by streamlining processes and implementing best practices.
- Utilized technology tools efficiently to optimize workflow management and improve overall results within the department.
- Increased customer satisfaction by providing prompt, accurate, and personalized service during transactions.
Education
Master of Business Administration - M.B.A - MARKETING & HR
BANGALORE UNIVERSITY
01.2010 - 04.2012
Bachelor of Business Management - B.B.M - FINANCE
BANGALORE UNIVERSITY
01.2006 - 04.2009
Skills
Tech savvy
Multitasking, organisational and collaborative
verbal and written communication
Humour, emotional intelligence
client relationship management
negotiation, attention to detail
Microsoft, Adobe and project management tools
Passion
- Photography
- Story Telling
- Doodling
- Music
- Travelling
Professional Snapshot
- Strategic Brand Partnerships - Dell, Wipro, 3M, Duroflex, Single, BCG.
- Innovative and self-directed, fun-loving advertising & marketing professional with over 8 years of experience in B2C and B2B Client Communications.
- Single point of contact for establishing Customer Service Excellence and client relationship management to manage and support client portfolio.
- Hands on experience with traditional channels, digital and social media platforms.
Timeline
Freelancer
Freelancer
05.2022 - Current
PROJECT MANAGER
Acuity Knowledge Partners
03.2021 - 05.2022
KEY ACCOUNT MANAGER (CLIENT SERVICING)
Curejoy Healthcare India Pvt. Ltd. (Unigage)
08.2019 - 03.2020
KEY ACCOUNT MANAGER (CLIENT SERVICING)
neoDesynz
06.2013 - 04.2019
Inbound Marketing - Marketing Consultant
People10 Technosoft Private Limited
10.2012 - 03.2013
Master of Business Administration - M.B.A - MARKETING & HR
BANGALORE UNIVERSITY
01.2010 - 04.2012
Transaction Officer - Insurance Process
Mphasis Limited
08.2009 - 08.2010
Bachelor of Business Management - B.B.M - FINANCE
BANGALORE UNIVERSITY
01.2006 - 04.2009