Hi, I’m
Gopi SM
Chennai
Summary
To achieve a position which gives me an opportunity to experience and expand my knowledge while contributing creative solutions for the organization. Results-oriented Analyst skillful in managing and breaking down large volumes of information. Proactive at heading off issues in operations, workflow and production by uncovering trends affecting business success.
Overview
12
years of professional experience
Work History
Annalect India (OMD Group)
Analyst – Media Operations
08.2023 - Current
Job overview
- Complete setup for Media Ocean Prima Campaign.
Managing the budget for campaigns.
Creation and reconciliation of invoices
Utilizing Omni, generate placement name and taxonomy package.
Monthly Vendor Report Creation Template Report.
Digital Investment Task, or DIT
complete backing for Canada Customers such as Philps and Petsmart
Hogarth Worldwide (WPP Group)
Digital Project Manager
12.2021 - 06.2023
Job overview
- Managing a team of 15 developers, 15 designers and 6 QA members across 3 shifts
- Preparing case studies and presentations for internal and external references
- Gathered requirements, defined scopes, allocated resources and established schedules meeting or exceeding project demands
- Monitoring the project in regular basis and implementing changes in resource alignment, and project flow if required
- Deliver projects on time with the desired quality standards 99%
- Investigated and corrected or escalated project problems
- Preparing reports of production hours, efficiency, log of amends, quality to share with internal and external teams
- Produced weekly and monthly reports each accounts, updating customers and senior leaders on progress and roadblocks
- Communicate with the team and ensure all members are on board with delegated tasks
- Scheduling daily, weekly calls with On-site and clients to discuss about forecast and the current status of projects in hand
- Liaised between client and production departments, coordinating iterative development efforts based on collected feedback.
Sulekha.com
Deputy Manager Campaign Delivery
01.2017 - 12.2021
Job overview
- Display, Video Mobile & Email Campaign Creation as per IO, Creative QA as per Spec doc, Traffic the ads according to the IO, Live ad pre check & post check
- For Creative QA Follow-up the Designers and for Product Follow-up Developers
- Update the necessary trackers, Report Generation using DFP, Vdopia, Komli and Zedo Ad Servers, Generate the report for over-delivery, under-delivery & complete campaigns, Preparing MIS for Property Campaigns
- Responsibilities also include Inventory management, Monitoring, Reporting and Optimizing Display, Video & Email Campaigns, and also managing US, Canada, NRI & Local Campaigns
- Trafficking Rich media Ads like: Overlay, Expandable, Curtain riser and Roadblock.
Sulekha.com
Campaign Delivery Executive
01.2015 - 01.2017
Biz data Technologies Private Limited
Junior Ad Trafficker
01.2012 - 02.2015
Job overview
- Trafficking and managing online advertising campaigns
- DCM and DFP
- Upload and test banner ads, video ads, Mobile ads, Facebook ads & third-party tags to ensure that they meet specification and policy requirements
- Sending out periodic campaigns updates to the client via screenshots and mid-campaign reports
- Upload & Approve third party tags in the respective campaigns of the customer as requested by the Account Managers
- Trafficking Display, Video, Mobile & Facebook Campaigns
- Follow-up with the AMs/sales team if the tag does not meet the policy requirements and ensure the tags are rectified and upload before the campaign start date
- QA'ing Reporting etc., Have knowledge of Salesforce CRM (www.salesforce.com),JIRA
- Have good knowledge in basic metrics of digital advertising field like Impressions, Clicks, CPC, CPA, and CTR and how they are tracked
- Working knowledge in Flash, HTML, JavaScript
- Reviewing and approving advertiser creative materials.
Education
K.L.N. College Of Information Technology
B.E Electronics and Communication
05.2010
University Overview
Percentage: 73%
Govt A.D.W Higher Secondary School
Higher Secondary
03.2006
University Overview
Percentage: 80.6%
Govt A.D.W Higher Secondary School
SSLC
04.2004
University Overview
Percentage: 94.6%
Skills
- Atlassian's JIRA
- GAM
- DCM
- CRM
- Salesforce
- Prisma
Languages
English
Tamil
Sourashtra
Personal Information
- Age: 34
- Father's Name: Mahadevan S G
- Date of Birth: 04/30/1989
- Gender: Male
Employment Profile
- Digital Project Manager, Hogarth Worldwide (WPP Group), 12/2021, Present, 1 Year 7 months
- Deputy Manager Campaign Delivery, Sulekha.com, 2017, 12/2021, 7 Years
- Campaign Delivery Executive, Sulekha.com, 2015, 2017, 2 Years
- Junior Ad Trafficker, Bizdata Technologies Private Limited, 2012, 02/2015, 2 Years 3 Months
Timeline
Analyst – Media Operations
Annalect India (OMD Group)
08.2023 - Current
Digital Project Manager
Hogarth Worldwide (WPP Group)
12.2021 - 06.2023
Deputy Manager Campaign Delivery
Sulekha.com
01.2017 - 12.2021
Campaign Delivery Executive
Sulekha.com
01.2015 - 01.2017
Junior Ad Trafficker
Biz data Technologies Private Limited
01.2012 - 02.2015
K.L.N. College Of Information Technology
B.E Electronics and Communication
Govt A.D.W Higher Secondary School
Higher Secondary
Govt A.D.W Higher Secondary School
SSLC
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