Gopika Tejaswini Chintakuntla
Bengaluru
Summary
Experienced and results-driven performance marketing professional with 3+ years of expertise across India and global markets. Skilled in executing and optimizing campaigns across Google Ads, Meta, and app platforms with a strong focus on ROI and client strategy. Proficient in tools like SA360, CM360, GA4, GTM, and MMPs like AppsFlyer and Branch.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Assistant Manager- Performance Marketing
6th Street
Bengaluru
09.2024 - Current
- Company Overview: Elevated fashion and lifestyle destination brand
- Lead data-driven PMax and YouTube ad campaigns with strong focus on tROAS, CPS, and creative optimization
- Analysing performance via MMPs using LTV, cohort, and retention metrics to drive strategic decisions
- Execute and optimize Meta, Demand Gen, and iOS campaigns across Facebook, Snapchat, Google, in a matrixed setup
- Collaborate cross-functionally with analytics, creative, and product teams to deliver ROI-focused campaign outcomes
- Elevated fashion and lifestyle destination brand
Performance Marketing Specialist
Smartbuyglasses- Motion Global
Remote
05.2023 - 03.2024
- Company Overview: World’s leading designer eyewear e-retailer
- Handled Google SEM campaigns in markets across the world( US, Canada, AU, NZ, Europe etc).
- Developed and executed Facebook campaigns in US, CA and UK domains.
- Generated regular reports of SA360 and CM360 and worked with BI team to create/improve dashboards to track KPIs and enable faster optimizations.
- Collaborated with in-house creative team to conceptualize, create & implement A/B tests to improve performance.
- World’s leading designer eyewear e-retailer
Digital Marketing Associate
Adyogi
Gurugram
11.2021 - 03.2023
- Company Overview: Ecommerce Digital Ads Automation Platform
- Account management consulting on Facebook, Instagram, Google and YouTube for eCommerce clients.
- Strategizing with marketing executives and founders to identify new avenues to scale ad spend and business.
- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identifying trends and insights, and optimizing spends and performance based on them.
- Co-ordinating with multiple teams like tech and product to ensure smooth usage of platform by clients.
- Ecommerce Digital Ads Automation Platform
Marketing Associate
Eat Millet
Guntur
12.2020 - 10.2021
- Gathered competitive intelligence by monitoring industry trends, news, and developments.
- Conducted market research to understand customer needs and preferences.
- Engaged customers via online forums and other interactive communities.
- Cultivated relationships with influencers in target markets for promotional opportunities.
- Provided input on creative design concepts related to marketing collateral.
- Managed social media advertising to attract potential customers and build solid networking and community around company's brand.
- Compiled targeted or exhaustive marketing data based on needs of specific research projects.
Education
Executive Management Program - Masters of Management Studies
Indian Institute of Management
Indore05-2027
BA - Economics (Hons)
Shri Ram College of Commerce
Delhi07.2020
Skills
- Google Analytics
- Google Merchant Center
- Google Tag Manager
- Saas Tools
- MS Office
- Client Relationship Management
- AppsFlyer
- Branch
- Email Marketing
- Criteo Platform
- Retention Science
- SA 360
- CM 360
Certification
- Meta Blueprint Course
- Google Blueprint Course
- Advanced Google Analytics
Accomplishments
- Successfully handled westside paid social media campaigns and delivering above 8x ROI
- Successfully maintained an ROI of 7.5 across all SEM channels in domains like US, UK, CA
- Achieved in generating 5x+ ROI at website level for health and wellness brands like JSB Wellness
- Achieved a target link clicks of 1.7 lakh+ on store awareness campaigns for brands like Westside and Rare Rabbit
Projects
YouTube Special Project: Research and Development of You Tube campaigns, Conducting audit on You Tube campaigns across brands to discover optimizational levers to generate better ROI
Advanced Optimization Project: Research and Development of Advantage+ campaigns on Face Book, Conducting audit on Advantage+ campaigns across brands to discover optimizational levers to generate better ROI
Timeline
Assistant Manager- Performance Marketing
6th Street
09.2024 - Current
Performance Marketing Specialist
Smartbuyglasses- Motion Global
05.2023 - 03.2024
Digital Marketing Associate
Adyogi
11.2021 - 03.2023
Marketing Associate
Eat Millet
12.2020 - 10.2021
Executive Management Program - Masters of Management Studies
Indian Institute of Management
BA - Economics (Hons)
Shri Ram College of Commerce
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