GOPIKRISHNAN G

Drive client acquisition at Ujjivan Bank, executing strategic plans to expand the customer base. Ensure compliance, build strong relationships, and contribute to overall business success.

Responsibilities:

• **Customer Acquisition Strategy:**

Develop and execute strategies to acquire new customers for various banking products and services, including loans, deposits, and credit cards.

Analyze market trends, customer demographics, and competitor offerings to identify acquisition opportunities.

• **Lead Generation and Prospecting:**

Generate leads through targeted marketing campaigns, referral programs, and strategic partnerships.

Utilize data analytics and customer segmentation techniques to identify high-potential prospects.

• **Sales Process Optimization:**

Streamline the customer acquisition process to enhance efficiency and effectiveness.

Implement best practices for lead management, qualification, and conversion.

• **Product Knowledge and Training:**

Stay informed about the bank's products, features, and pricing to effectively communicate value propositions to potential customers.

Provide training and support to sales teams to improve product knowledge and sales techniques.

• **Relationship Building:**

Cultivate relationships with key stakeholders, including real estate agents, developers, and business networks, to expand the customer base.

Attend industry events and networking opportunities to establish and strengthen connections.

• **Performance Monitoring and Reporting:**

Track and analyze key performance indicators (KPIs) related to customer acquisition, including conversion rates, acquisition costs, and ROI.

Prepare regular reports and presentations to senior management on acquisition efforts and results.

• **Compliance and Risk Management:**

Ensure compliance with regulatory requirements and internal policies throughout the acquisition process.

- Identify and mitigate risks associated with customer acquisition activities.

• **Customer Experience Enhancement:**

Collaborate with product development and marketing teams to enhance the customer experience and drive customer satisfaction.

Gather feedback from customers and frontline staff to identify areas for improvement.

• Developed organisational policies for administrative oversight and internal controls.

As a Rural Portfolio Officer at HDFC Bank, specialize in managing the Kisan Gold Card (KGC) initiative, catering to the unique financial needs of rural customers. Drive the expansion of the rural portfolio, ensuring effective implementation and growth.

Responsibilities:

• Spearhead the KGC initiative, tailoring financial solutions for rural clients.
• Collaborate with local communities to understand and address specific needs.
• Manage relationships with key stakeholders, including farmers and local authorities.
• Implement strategies to expand the rural portfolio and drive growth.
• Ensure compliance with HDFC Bank policies and regulatory requirements.
• Analyze data for performance insights and contribute to reporting.
• Review and evaluate delinquent accounts, determining appropriate actions to be taken in accordance with company policies and legal requirements.
• Communicate with customers regarding their outstanding debts, negotiating payment plans, settlements, or other resolutions.

As a Sales Officer at Ujjivan Bank, specialize in driving branch banking sales initiatives. Leverage financial expertise and customer-centric strategies to enhance the branch's sales performance and contribute to overall business growth.

• **Asset Lead Generation:**

Actively identify potential customers interested in loans, mortgages, and credit cards.

Use various channels like cold calling and networking to generate leads.

Tailor offerings based on customer needs and preferences.

• **TPP Product Cross-Sell:**

Identify opportunities to sell insurance, mutual funds, and investment products to existing customers.

Recommend suitable TPP products aligned with customer requirements.

Ensure compliance with regulatory requirements.

• **Customer Relationship Management:**

Build and maintain strong customer relationships.

Address inquiries and feedback promptly.

Follow up to ensure satisfaction and identify sales opportunities.

• **Sales Target Achievement:**

Set and achieve sales targets for asset products and TPP cross-selling.

Develop and implement sales strategies.

Monitor sales performance metrics.

• **Compliance and Risk Management:**

Adhere to regulatory requirements and compliance standards.

Mitigate risks associated with sales activities.

Stay updated on industry trends and regulations.