Gopinath Natarajan

My mission in Mirchi is to help my clients achieve their marketing objectives by creating and executing innovative solutions that leverage and enhance the growth of my clients.

Roles and Responsibilities :

• To ensure revenue generation for the company - Planning weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly. - Preparing sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc. - Maintaining strong relationships with clients and agencies.
• Market Information - Conducting competition tracking and monitoring on frequent basis. - Understanding in detail about client spends at a brand level and then developing a Go to Market approach - To look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties. - Media Tracking to generate prospects

Cross Functional Process :

• Providing written brief to programming for the spot / commercial based on inputs from client / agency.
• Ensuring that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler).
• Ensuring the pricing is maintained as per stipulated target.
• Consistently working to bring the core brand creative to life by designing a multimedia solutions interactive campaigns for clients including On ground, Digital, Content, Media and PR.
• Following up and ensuring that monies are collected on time including sending appropriate reminders to clients and agencies for payment.

Empowering Offline Businesses with Tech enabled Innovations. Enabling the merchants with new edge order relay technology to ensure customers order directly from source rather than employing aggregators.Providing complete order relay systems and billing software suit for seamless service.

Responsibilities:

• Merchant Acquisition
• Account Management
• Revenue Generation

The role will entail developing in-depth understanding of Key Accounts of different industry verticals - F&B; / Hospitality / FMCG / FMCD / Healthcare &Wellness / Lifestyle. I will be responsible for not only adding new key accounts to our network but also to nurture and grow them.

Responsibilities:

• Merchant Acquisition
• Account Management
• Map Competition