Results-oriented Sr. Data Analyst Strategist with a strong background in driving growth through digital analytics and Agile methodologies. Key highlights include:
Agile Workflow: Implemented Agile practices to enhance project delivery and collaboration across teams.
Growth Strategy: Improved marketing efficiency by 30% at West Pharmaceutical Services through centralized data architecture and campaign optimization.
Data-Driven Insights: Using Data to drive business for organization.
Product Innovation: Contributed to AI-driven solutions at PerspectAI, leveraging analytics to enhance user experiences and retention.
Cross-Functional Leadership: Collaborated with marketing and product teams to align strategies, fostering a data-driven culture.
People Management: Mentored junior analysts, promoting a collaborative and innovative work environment.
Overview
6
6
years of professional experience
Work History
Sr. Data Analyst Strategist
West Pharmaceutical Services
8 2021 - Current
Instrumental Role in Marketing Team: Enhanced data-driven practices for the company
Led a team to execute data-driven strategies for marketing and business using Agile methodology.
Design and Development of Data Architecture: Created a central hub integrating different attribution sources.
Utilized major technologies: Google Cloud (GCP) and Microsoft Azure
Drove innovation by encouraging culture of creativity and experimentation within team.
Cultivated relationships with search engine providers to gain industry insights and determine prospects.
Researched and analyzed industry trends to inform search marketing strategies.
Devised effective link-building campaigns to increase website authority and visibility.
Experience in Digital Strategy: Worked with digital marketing platforms such as Google, LinkedIn, and Facebook
Implemented and optimized digital marketing strategies
Data Engineering Expertise: Extensive experience with data engineering on Google Cloud (GCP) and Microsoft Azure.
Owning the entire GMP and GCP platform for the organization.
E-commerce and Website Team Collaboration: Conducted web analysis using GA4. Worked with the SEO team to strategize and implement SEO and brand strategies.
Reduced manual data entry errors by designing and deploying automated ETL processes to transform raw data into usable formats.
Contributed to overall organizational growth through continuous improvement of data analytics capabilities and processes.
Analyzed large amounts of data to identify trends and find patterns, signals and hidden stories within data.
Used business objects, business intelligence and other reporting tools to extract data from data solutions and data warehouses.
Served as a subject matter expert on various projects, sharing valuable insights derived from extensive industry experience as a Senior Data Analyst.
Spearheaded the implementation of dashboard visualization tools, providing actionable insights for stakeholders and decision makers.
Spearheaded the development of a centralized data repository to improve accessibility and collaboration among teams.
Partnered with IT teams to ensure seamless integration between databases and analytical tools, maximizing system efficiency across departments.
Leveraged text, charts and graphs to communicate findings in understandable format.
Evaluated and integrated new data collection technologies, expanding breadth and depth of data available for analysis.
Deployed predictive analytics models to forecast future trends.
Collaborated with stakeholders to identify business needs and data sources.
Deputy Manager
ICICI Bank
12.2020 - 07.2021
Key Responsibilities: Spearheaded the development and validation of scorecards and models, crucial for maintaining our operational foundation
Technical Proficiencies: Employed Python for robust model development and validation
Utilized R for thorough data analysis and insights
Leveraged SAS and SQL to customize data solutions aligned with business strategies
Improved team efficiency by streamlining processes and implementing innovative management strategies.
Identified areas for improvement within the department, implementing strategic initiatives to address gaps in performance or resources.
AI Engineer
PerspectAI
07.2018 - 12.2020
Gamified HR tests
Product Team Contribution: Played an integral role in bridging product and marketing teams, using analytics and AI to foster collaboration and drive customer acquisition
Innovative Product Development: Conceptualized MirrorAI, an AI-driven communication practice tool, and led digital marketing efforts
MirrorAI enhanced communication skills through AI feedback and personalized reviews
Customer Insights: Utilized Google Analytics and Firebase for customer journey insights, improving user experience and retention
Leveraged HubSpot for personalized engagement, addressing critical pain points
Enhanced Assessment Process: Engineered a Face Verification Tool for assessments, elevating candidate selection authenticity
Contributed to open-source AI projects as a way to stay current with industry advancements and give back to the community.
Collaborated with data scientists to integrate AI solutions into broader analytics projects, enhancing overall results.
Developed ML algorithms to analyze huge volumes of historical data to make predictions.
Utilized data modeling and evaluation strategies to find patterns and predict unseen instances.
Streamlined data preprocessing pipelines by automating routine tasks with Python scripting, reducing time spent on manual processes significantly.
Optimized existing AI models for improved efficiency and accuracy, utilizing advanced optimization methods.
Spearheaded company-wide adoption of artificial intelligence technologies through internal workshops and training sessions.
Conducted statistical analysis and interpreted results to guide organization's decision-making process.
Applied loss functions and variance explanation techniques to compare performance metrics.
Leveraged mathematical techniques to develop engineering and scientific solutions.
Analyzed large datasets to identify trends and patterns in customer behaviors.