Gourav Kondadadi
Bengaluru
Summary
Results-oriented Sr. Data Analyst Strategist with a strong background in driving growth through digital analytics and Agile methodologies. Key highlights include:
- Agile Workflow: Implemented Agile practices to enhance project delivery and collaboration across teams.
- Growth Strategy: Improved marketing efficiency by 30% at West Pharmaceutical Services through centralized data architecture and campaign optimization.
- Data-Driven Insights: Using Data to drive business for organization.
- Product Innovation: Contributed to AI-driven solutions at PerspectAI, leveraging analytics to enhance user experiences and retention.
- Cross-Functional Leadership: Collaborated with marketing and product teams to align strategies, fostering a data-driven culture.
- People Management: Mentored junior analysts, promoting a collaborative and innovative work environment.
Overview
6
6
years of professional experience
Work History
Sr. Data Analyst Strategist
West Pharmaceutical Services
8 2021 - Current
- Instrumental Role in Marketing Team: Enhanced data-driven practices for the company
- Led a team to execute data-driven strategies for marketing and business using Agile methodology.
- Design and Development of Data Architecture: Created a central hub integrating different attribution sources.
- Utilized major technologies: Google Cloud (GCP) and Microsoft Azure
- Drove innovation by encouraging culture of creativity and experimentation within team.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Researched and analyzed industry trends to inform search marketing strategies.
- Devised effective link-building campaigns to increase website authority and visibility.
- Experience in Digital Strategy: Worked with digital marketing platforms such as Google, LinkedIn, and Facebook
- Implemented and optimized digital marketing strategies
- Data Engineering Expertise: Extensive experience with data engineering on Google Cloud (GCP) and Microsoft Azure.
- Owning the entire GMP and GCP platform for the organization.
- E-commerce and Website Team Collaboration: Conducted web analysis using GA4. Worked with the SEO team to strategize and implement SEO and brand strategies.
- Reduced manual data entry errors by designing and deploying automated ETL processes to transform raw data into usable formats.
- Contributed to overall organizational growth through continuous improvement of data analytics capabilities and processes.
- Analyzed large amounts of data to identify trends and find patterns, signals and hidden stories within data.
- Used business objects, business intelligence and other reporting tools to extract data from data solutions and data warehouses.
- Served as a subject matter expert on various projects, sharing valuable insights derived from extensive industry experience as a Senior Data Analyst.
- Spearheaded the implementation of dashboard visualization tools, providing actionable insights for stakeholders and decision makers.
- Spearheaded the development of a centralized data repository to improve accessibility and collaboration among teams.
- Partnered with IT teams to ensure seamless integration between databases and analytical tools, maximizing system efficiency across departments.
- Leveraged text, charts and graphs to communicate findings in understandable format.
- Evaluated and integrated new data collection technologies, expanding breadth and depth of data available for analysis.
- Deployed predictive analytics models to forecast future trends.
- Collaborated with stakeholders to identify business needs and data sources.
Deputy Manager
ICICI Bank
12.2020 - 07.2021
- Key Responsibilities: Spearheaded the development and validation of scorecards and models, crucial for maintaining our operational foundation
- Technical Proficiencies: Employed Python for robust model development and validation
- Utilized R for thorough data analysis and insights
- Leveraged SAS and SQL to customize data solutions aligned with business strategies
- Improved team efficiency by streamlining processes and implementing innovative management strategies.
- Identified areas for improvement within the department, implementing strategic initiatives to address gaps in performance or resources.
AI Engineer
PerspectAI
07.2018 - 12.2020
- Gamified HR tests
- Product Team Contribution: Played an integral role in bridging product and marketing teams, using analytics and AI to foster collaboration and drive customer acquisition
- Innovative Product Development: Conceptualized MirrorAI, an AI-driven communication practice tool, and led digital marketing efforts
- MirrorAI enhanced communication skills through AI feedback and personalized reviews
- Customer Insights: Utilized Google Analytics and Firebase for customer journey insights, improving user experience and retention
- Leveraged HubSpot for personalized engagement, addressing critical pain points
- Enhanced Assessment Process: Engineered a Face Verification Tool for assessments, elevating candidate selection authenticity
- Contributed to open-source AI projects as a way to stay current with industry advancements and give back to the community.
- Collaborated with data scientists to integrate AI solutions into broader analytics projects, enhancing overall results.
- Developed ML algorithms to analyze huge volumes of historical data to make predictions.
- Utilized data modeling and evaluation strategies to find patterns and predict unseen instances.
- Streamlined data preprocessing pipelines by automating routine tasks with Python scripting, reducing time spent on manual processes significantly.
- Optimized existing AI models for improved efficiency and accuracy, utilizing advanced optimization methods.
- Spearheaded company-wide adoption of artificial intelligence technologies through internal workshops and training sessions.
- Conducted statistical analysis and interpreted results to guide organization's decision-making process.
- Applied loss functions and variance explanation techniques to compare performance metrics.
- Leveraged mathematical techniques to develop engineering and scientific solutions.
- Analyzed large datasets to identify trends and patterns in customer behaviors.
Education
Bachelor of Engineering -
Birla Institute of Technology
08.2014 - 06.2018
Skills
Data Analysis
Data Science
Python
SQL
Google Analytics
PowerBI
Looker Studio
Azure Data Factory
Google BigQuery
Marketing Strategy
Ad Strategy
Advanced Excel
Timeline
Deputy Manager
ICICI Bank
12.2020 - 07.2021
AI Engineer
PerspectAI
07.2018 - 12.2020
Bachelor of Engineering -
Birla Institute of Technology
08.2014 - 06.2018
Sr. Data Analyst Strategist
West Pharmaceutical Services
8 2021 - Current