GOURAV KUMAR S. U
Bangalore
Summary
Results-driven ad sales professional with 12 years of experience in driving revenue growth and cultivating key client relationships. Proven expertise in developing and implementing strategic sales initiatives across Radio, OOH, TV, digital, and sports media platforms. Recognized for exceptional skills in client management, revenue generation, and securing high-value sponsorships for major events. Committed to fostering long-term partnerships while excelling in dynamic and collaborative environments.
Overview
14
14
years of professional experience
Work History
Manager - Ad Sales
Viacom 18 Pvt. Ltd.
Bengaluru
02.2024 - Current
- Develop and execute revenue strategies for major tournaments, including IPL and BCCI, on JioCinema and Sports18
- Drive revenue growth by securing sponsorships and creating tailored solutions for key clients and agencies in the South region
- Build and maintain strong relationships with core clients and agencies, ensuring high levels of satisfaction and strategic alignment
- Successfully scaled revenue and secured key sponsorships for major events such as IPL, FIFA, and BCCI tournaments
Key Account Sales Manager
Mohalla Tech Pvt. Ltd.
Bengaluru
02.2022 - 01.2024
- Lead conversations with the agencies for multiple brands
- Managed the business development for FMCG, automobiles, consumer durables & alco bev vertical monetization
- Activation of business for Branding and performance for the key accounts
- Securing long term and strategic deals and servicing the brands to achieve impactful outcomes
- Cross-functional liaison across product, ops, marketing, finance or legal teams internally for successful deliveries of campaigns/projects
Account Manager Sales
Zee Entertainment Enterprises Limited
Bengaluru
02.2019 - 02.2022
- Managed various markets and genres such as FTA (HSM), Marathi, Niche, Lifestyle, Geo targeting.
- Delivered brand solutions for clients in E-commerce, Consumer Durables, Beverages, FMCG, Automobiles and Lifestyle industries.
- Generated detailed competitive analysis, including new projects and marketing schemes.
- Ensured sustained month-over-month growth through strategic planning.
- Built extensive market knowledge of current and prospective clients.
- Observed competitor movements, evaluated client budgets, and proposed strategies to maximize revenue from specific clients or market segments.
- Honored with ZEELOMPICS award due to achievement of exclusive deal on the network and boosting revenue via content integrations for the branch.
Asst. Manager Sales
Times of India (Bennett Coleman & Co. Ltd.)
Bengaluru
05.2017 - 02.2019
- Boosted company revenue through existing client development and new client acquisition.
- Achieved successful results using an all-encompassing 360-degree strategy for various channels including Print, Digital, Radio, Outdoor and TV.
- Strategized, executed and formulated comprehensive media plans, enhancing client exposure and promotional effectiveness.
- Coordinated with event managers, PR agencies, and venue coordinators for major events like Times Business Awards and Bangalore Times Fashion Week.
- Outperformed yearly objective by reaching 172% in FY2019.
- Ranked among top performers within the division for the fiscal year.
- Identified suitable offerings by analyzing industry trends.
Senior Manager Marketing
Liquidspace Entertainment Pvt. Ltd.
Bengaluru
07.2016 - 11.2016
- Achieved sales targets by effectively managing client relationships.
- Identified business growth opportunities in line with company's strategic objectives.
- Developed sector-specific proposals based on detailed research findings.
- Coordinated with various departments for seamless event execution.
- Presented concepts to clients effectively.
- Executed deal closures.
- Led team to accomplish goals.
Asst. Manager Sales
Asian Business Exhibition & Conferences (I) Pvt. Ltd.
Bengaluru
09.2014 - 05.2016
- Generated revenue through strategic selling of sponsorships.
- Achieved growth by expanding client base and ensuring continued satisfaction.
- Ensured alignment of project deliverables with client objectives.
- Monitored payments ensuring accuracy.
- Engaged in strategic IP merger and acquisition activities.
- Fostered relationships within the architecture and construction community.
- Ensured client satisfaction through dedicated follow-up.
Portfolio Accounting Analyst
Northern Trust Operating Services Pvt. Ltd.
Bengaluru
07.2010 - 06.2012
- Liaised with diverse parties to research and resolve disagreements between Investment Manager and Custodian.
- Performed analysis on the financial data from monthly reports to assess investment manager performance.
- Investigated and clarified reasons for discrepancies in market values between Investment Manager and Northern Trust.
- Finalized books by signing off accounts to complete reporting.
Education
Masters in Tourism Administration -
Christ University
Bangalore06-2014
Graduate in Bachelor of Business Management -
Surana College
Bangalore05-2010
PUC -
M.E.S College
Sirsi04-2007
SSLC -
Don Bosco High School
Sirsi03-2005
Skills
- Sales Management
- Revenue Generation
- Business Development Expertise
- Collaborative Business Strategy
- Client Relationship Management
- Product & Pricing Strategies
- Strategic Media Planning
- Leadership Skills
- Cross-functional teamwork
- Sales presentation
- Solution selling
Languages
- English
- Kannada
- Hindi
- Konkani
- Marathi
Personal Information
Date of Birth: 10/30/88
Timeline
Manager - Ad Sales
Viacom 18 Pvt. Ltd.
02.2024 - Current
Key Account Sales Manager
Mohalla Tech Pvt. Ltd.
02.2022 - 01.2024
Account Manager Sales
Zee Entertainment Enterprises Limited
02.2019 - 02.2022
Asst. Manager Sales
Times of India (Bennett Coleman & Co. Ltd.)
05.2017 - 02.2019
Senior Manager Marketing
Liquidspace Entertainment Pvt. Ltd.
07.2016 - 11.2016
Asst. Manager Sales
Asian Business Exhibition & Conferences (I) Pvt. Ltd.
09.2014 - 05.2016
Portfolio Accounting Analyst
Northern Trust Operating Services Pvt. Ltd.
07.2010 - 06.2012
Masters in Tourism Administration -
Christ University
Graduate in Bachelor of Business Management -
Surana College
PUC -
M.E.S College
SSLC -
Don Bosco High School
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