Goutham Ec
Product Manager
Bengaluru,Karnataka
Summary
Animated yet Realistic.
Motivated and inquisitive, go-getter with a deep passion for product management. Over 6 years of experience in the corporate world, honed ability to listen and understand customer needs effortlessly. Keen understanding of perspectives of engineers, designers, and sales team members alike. Lateral thinking enables continuous generation of innovative ideas to drive product growth. Determined to pursue a successful career in the product field.
Overview
7
7
years of professional experience
2019
2019
years of post-secondary education
2
2
Certifications
Work History
Owner
TheHoodieeCompany
10.2020 - Current
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
- Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
- Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
- Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
- Investigated and addressed business development challenges to proactively mitigate problems.
- Established, optimized and enforced business policies to maintain consistency and high-quality standards across industry operations.
- Studied market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
Performance Marketing Lead
Rubans
05.2023 - 03.2024
- Implemented automation tools to improve efficiency and effectiveness of marketing efforts.
- Streamlined bidding strategies for paid search and social campaigns, maximizing return on ad spend.
- Developed comprehensive reporting processes to track key performance indicators efficiently.
- Optimized targeting and messaging for improved audience engagement with A/B testing.
- Overhauled landing page designs for better user experience and increased conversion rates.
- Established strong relationships with external partners, enhancing collaboration on co-marketing initiatives.
- Evaluated emerging technologies and industry trends regularly, staying up-to-date with changes in the digital landscape.
- Aligned marketing objectives with overall business goals, ensuring consistent messaging across all channels.
- Drove cost efficiencies through constant monitoring of budget allocation while maintaining high-performance levels.
- Leveraged analytics insights to inform strategic decisions and optimize campaign performance continuously.
- Increased campaign effectiveness by implementing data-driven performance marketing strategies.
- Coordinated closely with sales teams to ensure seamless handoff between marketing-generated leads and account management.
- Refined attribution models to accurately assess channel-specific impact on overall revenue growth.
Senior Consultant
LinkedIn
03.2022 - 05.2023
- Analyzed problematic areas to provide recommendations and solutions.
- Determined areas for improvement and implemented processes to alleviate problems.
- Identified key areas in need of improvement and implemented plans to rectify issues.
- Performed business research and financial analysis.
- Increased company revenue through restructuring processes and advising executives on important decisions.
- Evaluated clients' needs and created plan of action to provide solutions.
- Assessed needs for projects and made proposals to senior executives.
- Created monthly forecast templates and resource management allocations for approved projects.
- Gave budget suggestions for projects, outlining financial needs and forecasting.
- Identified new revenue ideas and opportunities within existing markets.
- Managed monetary transactions with perfect accuracy, which elevated customer satisfaction ratings.
- Monitored and managed staff performance to attain target metrics both individually and team unit.
- Streamlined key process for entire department by implementing method to improve efficiency.
- Streamlined processes to cut downtime and optimize employee productivity.
- Presented project scopes to employees and executives, proposing timelines, budgets and specifications.
- Developed custom solutions based upon clients' strict requirements.
- Identified business issues through careful collaboration with key stakeholders.
- Prioritized projects and project tasks depending upon key milestones and deadline dates.
- Troubleshot issues by understanding issue, diagnosing root cause and coming up with effective solutions.
Education Counsellor
Lido Learning
07.2021 - 02.2022
- Met with students in-person and spoke over telephone to help students construct class schedules.
- Mentored low achieving students to develop plans for grade improvements.
- Preserved student academic files and monitored student progress and achievements using internal tools of the organization.
- Maintained 85% student retention rate by providing world-class service to over 250 students by linking education to careers.
- Developed interactive activities and workshops to support new students, students on academic warning and honors students.
- Liaised with finance, registrars and academic affairs departments to strategically inform students of updates and keep on track to graduation.
- Provided emotional support and counseling for students struggling with pressures of school life.
Customer Relationship Manager
NiYO
12.2019 - 06.2020
- Worked with customers to understand needs and provide the desired service.
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Increased customer satisfaction by resolving issues.
- Handled more than 100 different clients everyday and resolved their issues with great success.
- Created customer support strategies to increase customer retention.
- Made customers aware of current and new programs and services.
- Trained and mentored new hires, creating a knowledgeable and efficient team that consistently met or exceeded performance targets.
- Developed long-term relationships with customers through personalized interactions, ensuring loyalty and repeat business.
Operations Manager, Customer Experience
Myntra Designs
11.2018 - 06.2019
- Communicated corporate objectives across all divisions through regular correspondence and scheduled status updates.
- Assessed personnel performance and implemented incentives and team-building events to boost morale.
- Maintained accurate, current and compliant financial records by monitoring and addressing variances.
- Prepared daily reports to assist business leaders with key decision making and strategic operational planning.
- Handled over 100 clients in a day with various escalations and got their issues fixed.
Performance Marketing Lead
True Growth
06.2018 - 11.2018
- I'm capable to assess a situation then articulate a scope of work and - Had a deep diving experience in sales part of the business and got prospect leads as customers to the business.
- Designing a prototype that provides a solution.
- Also can perform sprints and - Learnt skills of convincing and lateral ways of selling a product and creating a need for the product in the market.
- Process improvement derived from excellent data analytic skills and consumer behavior analysis.
- Made more than 200 positive leads for the organization during my short tenure with a revenue of 2cr generated.
- Drove cost efficiencies through constant monitoring of budget allocation while maintaining high-performance levels.
- Refined attribution models to accurately assess channel-specific impact on overall revenue growth.
Sales Associate
Expedia
06.2017 - 06.2018
- Prepared merchandise for sales floor by pricing or tagging.
- Educated customers on promotions to enhance sales.
- Boosted sales by conferring with customers to evaluate requirements and recommend best-fit company offerings.
- Drove team revenue totals by bringing in over 450 dollars sales everyday.
- Increased sales by 25% over 6 months by offering consultation on products and services and applying customer service and up selling techniques.
- Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue.
Education
BMS - Management And International Business
Jain University
Bengaluru 06.2014 - 05.2017
Product Management - Product Designing And Prototyping
Duke University
Duke 08.2019 - 04.2020
High School Diploma -
DPS
Vadodara 06.2011 - 03.2012
Skills
Prototyping
Client Engagement
Team Leadership
Consulting
Trends Analysis
Marketing and Advertising
Product Roadmaps
Project Management
Strategic Thinking
Performance Assessments
Operations Management
Marketing
Revenue development
Strategic Planning
Operations management
Business Development
Customer acquisition
Revenue Generation
Business administration
Research and analysis
Market Positioning
Product development
Prototyping
A and B Testing
Behavioral targeting
ROI Analysis
Cross-Channel Marketing
Conversion Optimization
Digital marketing expertise
Ad Creative Development
Certification
Product management
Accomplishments
- Have done my certifications in digital marketing , seo optimization, Product management, Mysql, Growth hacking and digital marketing.
- Started my online clothing brand named the The Hoodies Company with a vision of getting the street wear culture in our country and to trying to get out of the stereotype fashion statement followed in our country. Within a year of initiation we have been able to attract real good number every month inspite of the covid-19 being a spoil sport for all business all around the world.
- Have been the part of the state and college cricket team and the table tennis team respectively. Won the inter college and intra college TT and cricket championships for my school and college respectively.
www.thehoodieecompany.com
Its a clothing brand started solely by me in 2021 summer which is a reflection of the Indian street wear with extremely curated and rare designs and the best quality of hoodies and sweatshirts available online.
Timeline
Performance Marketing Lead
Rubans
05.2023 - 03.2024
Senior Consultant
LinkedIn
03.2022 - 05.2023
Education Counsellor
Lido Learning
07.2021 - 02.2022
Owner
TheHoodieeCompany
10.2020 - Current
Product management
06-2020
Digital marketing and seo optimization
04-2020
Customer Relationship Manager
NiYO
12.2019 - 06.2020
Product Management - Product Designing And Prototyping
Duke University
08.2019 - 04.2020
Operations Manager, Customer Experience
Myntra Designs
11.2018 - 06.2019
Performance Marketing Lead
True Growth
06.2018 - 11.2018
Sales Associate
Expedia
06.2017 - 06.2018
High School Diploma -
DPS
06.2011 - 03.2012
BMS - Management And International Business
Jain University
06.2014 - 05.2017