Summary
Overview
Work History
Education
Skills
Websites
Certification
Skills And Expertise
Disclaimer
Timeline
AccountManager
Govardhan Kothamachu

Govardhan Kothamachu

Bangalore

Summary

Results-driven Digital Marketing Professional with 8+ years of experience in SEO, SEM, PPC, B2B & B2C Marketing, and ABM. I am skilled in lead generation, competitor analysis, automation, and website management (WordPress, Framer, Squarespace, Sitecore (Basics)). Managed $0.25 M-$2M marketing budgets for global campaigns. Expertise in marketing automation, tracking, and reporting tools, with a focus on ABM, Sales Enablement, and Website Maintenance to drive business growth. Proven ability to lead cross-functional teams and execute high-impact marketing strategies, increasing lead conversion and ROI.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Lead - Digital Marketing

Zapcom Solutions
Bangalore
11.2024 - Current
  • Driving digital marketing strategies for brand awareness and lead generation.
  • Managing SEO, SEM, ABM, and Performance Marketing with a $0.25M - $1M budget.
  • Implementing ABM & Sales Enablement and Omnichannel campaigns for high-quality lead generation and Brand Awareness.
  • Overseeing website maintenance and paid marketing campaigns on Google Ads and LinkedIn.
  • Leading and mentoring a digital marketing team.

Senior Digital Marketer

TCG Lifesciences
08.2022 - 02.2024
  • Company Overview: WFH for Kolkata Location
  • Developed B2B lead generation strategies via LinkedIn Sales Navigator & Apollo.
  • Managed SEO, PPC, and Email Marketing, improving conversion rates.
  • Implemented marketing automation for customer engagement for HCP.
  • Developed customer-centric digital journeys, improving HCP engagement and lead quality.
  • WFH for Kolkata Location

Digital Marketing Strategist

Eigertech Knowledge Services
Hyderabad
07.2019 - 08.2022
  • Company Overview: Legal Advantage LLC
  • Led a team in executing SEO & SEM campaigns, increasing traffic by 30%.
  • Managed global PPC campaigns with a $0.5M budget.
  • Conducted competitor analysis & market research.
  • Legal Advantage LLC

SEO Analyst & ORM

Aditya Construction Company
Hyderabad
07.2018 - 07.2019
  • Executed SEO and ORM strategies to improve search rankings.
  • Managed online reputation and social media brand positioning.

Digital Marketing Executive (SEO)

Aliens Group
Hyderabad
06.2017 - 07.2018
  • Managed SEO strategies for improved keyword rankings.
  • Assisted in content marketing and link-building.

Education

MBA - Marketing

Golden Valley Integrated Campus
01.2022

B.Tech - Civil Engineering

Sir Visveswaraya Institution of Science & Technology (SVIST)
01.2017

MPC - undefined

Sri Chaitanya Junior College
01.2013

Skills

  • SEO
  • SEM
  • PPC
  • Google Ads
  • Bing Ads
  • Social Media Marketing
  • LinkedIn Ads
  • Meta Ads
  • X Ads
  • Email Marketing
  • Automation
  • Account-Based Marketing
  • Omni Channel
  • Lead Generation
  • Event Marketing
  • Sales Enablement
  • Website Maintenance
  • Go to Market Strategies
  • Website Management
  • WordPress
  • Framer
  • Squarespace
  • Wix
  • Sitecore
  • Web Analytics
  • Tracking
  • GA4
  • Google Tag Manager
  • Excel
  • Competitor Analysis
  • Market Analysis
  • Ahrefs
  • SEMrush
  • Moz
  • Screaming Frog
  • SpyFu
  • BuzzSumo
  • CRM
  • Marketing Automation
  • LinkedIn Sales Navigator
  • Apollo
  • Instantlyai
  • Mailchimp
  • HubSpot
  • Salesforce
  • Pardot
  • Project Management
  • Asana
  • Jira
  • Notion
  • Zoho

Websites

Certification

  • Google Ads Certification
  • SEO
  • AZ900
  • Digital Marketing
  • SEMrush

Skills And Expertise

SEO (On-page, Off-page, Technical SEO), SEM & PPC (Google Ads, Bing Ads) - Managed global campaigns with optimized CPC, Social Media Marketing (LinkedIn Ads, Meta Ads, X (Twitter) Ads), Email Marketing & Automation - Improved email open rates and lead nurturing, Account-Based Marketing (ABM), Omni Channel & Lead Generation - Enhanced sales pipeline efficiency, Event Marketing, Sales Enablement & Website Maintenance, Applied a customer-centric approach to segmentation and targeting, improving personalization and engagement for our products., Implementation of Go to Market Strategies., Website Management (WordPress, Framer, Squarespace, Wix, Sitecore (Basics)), Web Analytics & Tracking (GA4, Google Tag Manager, Excel), Competitor & Market Analysis (Ahrefs, SEMrush, Moz, Screaming Frog, SpyFu, BuzzSumo), CRM & Marketing Automation (LinkedIn Sales Navigator, Apollo, Instantly.ai, Mailchimp, HubSpot (Salesforce, Pardot (Currently Learning), Project Management (Asana, Jira, Notion, Zoho)

Disclaimer

I hereby solemnly affirm that all information furnished above is true to the best of my knowledge and belief.

Timeline

Lead - Digital Marketing

Zapcom Solutions
11.2024 - Current

Senior Digital Marketer

TCG Lifesciences
08.2022 - 02.2024

Digital Marketing Strategist

Eigertech Knowledge Services
07.2019 - 08.2022

SEO Analyst & ORM

Aditya Construction Company
07.2018 - 07.2019

Digital Marketing Executive (SEO)

Aliens Group
06.2017 - 07.2018

MBA - Marketing

Golden Valley Integrated Campus

B.Tech - Civil Engineering

Sir Visveswaraya Institution of Science & Technology (SVIST)

MPC - undefined

Sri Chaitanya Junior College

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