Reading Books
GOVIND MANDLOI
Area Sales Executive
Vadodara
Summary
12 Years’ Sales, Distribution and Team handling experienced in FMCG with Big Market players, along with MBA in Marketing. Always ready learn, Execute and Grow while contributing best to the organization.
Driven Area Sales Executive with 12+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Area Sales Executive
Mondelez India Foods Pvt ltd
02.2023 - Current
- Responsible for Sales and Distribution of Vadodara City with 4.09Cr monthly turnover.
- Handles 32 peoples frontline sales team size.
- Responsible for channel wise, brand wise, category wise growth.
- Responsible for planning stock availability and month forecasting for constraint SKUs.
- Responsible for driving various fundamental, basic daily sales KPI and teams reviews.
- Responsible for Driving market share in large store, SAH, Numerical distribution in area with the help of new outlets addition.
- Responsible for driving brand visibility in programmed stores and their earning playouts.
- Focus on market hygiene, cold chain management, competitor activities, consumer complaint resolution.
- Making report for team, analyzing work data and making strategies' for achieving organization goal.
- Achieved 89% right outlets location visited, Daily bill cuts increased by 58%.
- Beat productivity increased by 25%,YTD value growth is 9%
- People earning increased by 20%, Team attrition at lowest from last 3 years.
- Key Brands visibility score improved by 1.4 points, Growth in BOURNVITA, Oreo, Tang and Chokeberry
- 180 new Outlets addition till April2025, that given 1.44lac additional business so far. total new outlets added 453 from 2023 to 2025.
Area Sales Executive
Kellogg’s India Pvt Ltd
01.2022 - 02.2023
- Responsible for Urban & Rural channel of entire Ahmedabad & North Gujarat with monthly-1.90cr toplines.
- 8 direct reportees (2 Urban+ 6 rural),Indirect Reportee count was 28 in frontline sales along with 7500 urban outlets and 65 sub stockiest Were in indirect supervision through the repartee's team.
- Immediate Key focused on increasing direct distribution in Ahmedabad city.
- Planning for village addition in sub super stockiest channel and redefining the ways of working of rural team.
- Improving the ROI of channel partner within the timeline
- LUP pack Range selling along with Distribution and Large packs in large store was the agenda to grow in urban.
- 1687 new outlets addition in urban area in 5 months, worked in the direction of filling distribution gaps in Ahmedabad market.
- Enrolled 22 new wholesale outlets for LUP(Rs.5,Rs.10) sales drive aiming increasing indirect ND gain in city.
- 3 new sub stockiest appointed in rural area to increase rural distribution.
- Delivered 260% growth in single brand Pringles only, other brand like Museli grown by 80%,Grenulla grown by 18%.
Area Sales Executive
Britannia Industries Ltd
08.2018 - 01.2022
- Handled Anand and Kheda Districts, Rest of Urban and Super stockiest channels.
- In this duration, Major Distributors correction has been done in urban in both the towns, Anand and Nadiad cities.
- Urban business has grown in this duration from 16lac to 38lac monthly, which was 137% sales growth in that duration.
- Manpower count and RD infra has been corrected in urban and rural Distributors.
- For Sub stockiest or rural channel-28 Sub stockiest addition and 2 new super stockiest have been appointed to expand in uncovered villages in duration of Sep2018-june2020.
- Rural business has grown in this duration from 42lac to 98lac monthly which was approx. 133% sales growth.
- In Ahmedabad City-Narol, Nikol, Kathwada, Odhav,Vastral, Ramol,Bapunagar, Rakhiyal, Maninagar,New Maninagar, CTM, Vatva, Hathi Jan circle all these were been handled with 2.80Cr monthly business.
- Handled team size of 33 frontliners, with 7755 retail and 149 wholesale outlets along with 420 Key account trade(KATs).
- 1953 new outlets and 4 new sales men within 11 months, which gave us average monthly incremental business of 16.70lac.
- Developed business of Britannia Cheese in Ahmedabad, Increased the distribution of Cheese from 41 outlets to 639 outlets which was approx. 1458% growth hygienic growth in distribution, Cheese sales has grown from 38k to 3.41lac per month-897% growth.
- Launched new product-50-50 potato's a unique SKUs, Croissant, Cake and Pure magic chocools'(an competitors of dark fantasy by ITC).
- In this tenure Sales has grown from 1.32Cr to 2.80cr which is 112% growth.
- Market share has increased by 7% and ND grown by 13% in that duration.
- July 2020-I have been Promoted as Sr. Area Sales Executive, company gave me big an opportunity and responsibilities of Metro town-Ahmedabad.
- Play Key roles in Distribution transformation in Ahmedabad city when the one and only channel partner of Britannia Discontinued worked with company.
- We worked as team and onboarded 8 New Distributors in Ahmedabad city within the 3 weeks.
- Team onboarding, Route to market setting, all these minor things, starting from the scratch in metro town was full of learning and challenges.
Sales Executive
Perfetti Van Melle Indian Pvt Ltd
04.2014 - 07.2018
- PVMI is the first company for me in sales and FMCG field, I joined as Trainee Executives in April2024.
- Key responsibility to handle-Rest of urban and Stockiest channel in Gandhinagar district, Himmat Nagar, Sabarkanth, Kapadwanj, Balansinor.
- Handled total business of 38lac monthly, including Rural channel
- Appointed 2 sub stockiest 1(Gandhinagar),1(Himmat Nagar).
- Number of new sub stockiest added 7 in rural, also achieved urban distribution conversation goal for Company.
- Urban team size of 4 and 5 rural TSI reportee.
- Successfully launched “Chhupa-Chhup” Brand.
- I have been promoted as Sales Executive in Feb 2016 After evaluation my role in distribution transformation along with sales growth.
- I has been closely worked at ground level when Distribution was been digitalised, Botree Implimentation, Retail outlets Geo location was being tagged and used for increasing efficiency of sales forces
- It was like an revolution in Sales and distribution when data helping to drive thing and making things clear for PVMI.
Education
Master of Business Administration - MBA-MARKETING
PIMR-INDORE
01.2013
Skills
Effective Communication
Interests
Travelling
Timeline
Area Sales Executive
Mondelez India Foods Pvt ltd
02.2023 - Current
Area Sales Executive
Kellogg’s India Pvt Ltd
01.2022 - 02.2023
Area Sales Executive
Britannia Industries Ltd
08.2018 - 01.2022
Sales Executive
Perfetti Van Melle Indian Pvt Ltd
04.2014 - 07.2018
Master of Business Administration - MBA-MARKETING
PIMR-INDORE