Govinda Biswas

● Responsible for the P&L management of the Brand:-Hapima®,

AJI-NO-MOTO® & Ajitide® for B2C,B2B & e-commerce channel.

● Market Research and Consumer Understanding

● New Product Development & Launching

● Annual Marketing Planning

● Responsible for the development of the innovative & creative

communication in order to induce consumer trail & usage

● Packaging Design Management

● Media Planning.

● Planning & execution Advertising Management : TV, Print & Social

media (ATL ,BTL &TTL)

● Utilizing tools like; Google Ad manager, Facebook ad manager, Mail

Chimp to Set up Ad campaign (Google & YouTube ads , Facebook &

Instagram ads)

● Utilizing the Google analytics, Face book creator studio, You Tube

Studio & twitter analytics to analyze & track the performance of the

campaign.

● Handling complete digital marketing activities including content

development, scheduling, posting in Facebook, Instagram, Linked in ,

YouTube &Twitter.

● Ensuring successful planning, execution, optimization for key traffic

KPIs via paid, organic & owned media channels

● Public Relation, Media relation & crisis management for Brand

“AJI-NO-MOTO®” safety activity towards consumer, user, media.

● Identifying and testing new channels to continue to meet or exceed

established critical metrics

Achievement:-

● Successfully developed & launched Brand Hapima®-Fried rice mix,

which is currently NO:-1 selling fried rice seasoning brand in

Tamilnadu

● Developed & launched Hapima®-Crispy Fry Mix, which is one of the

leading Fried chicken seasoning mix in Tamilnadu.

● Devised effective media strategy through which brand Hapima®-able

to achieve Top:3: Share of Voice brand with least Share of expense in

the category.

● Introduced innovative & effective Public Relation strategy, which

helped to reduce negative perception of the brand AJI-NO-MOTO®-

from 65% to 35% in a span of six years.

● Creation & management of marketing calendar

● Execution of Branding activities as per company standard

● Execution of various BTL plan.

● Working on identifying various channels for brand Promotion as per

the requirements.

● Tracking brand health through surveys and develop appropriate

plans to increase the brand recall.

● Execute special promotional campaigns created by the manufacturer

to boost sales volume.

● Identifying the sources of growth for increasing Number of bills and

foot fall.

● Developing communication plan & execution of promo

communication.

● Negotiation, Tie up and Coordinate New and existing Vendor for the

execution of branding of company in the region

● Management of the Design Agency & Execution Agencies.

● Dealing with creative/ad agency for corporate messaging,

● campaign themes, content creation, designing

● Driving sales by creating product displays that stand out from the

competition

● Organizing various promotional events in order to promote company

product.

● Doing competitor survey on regular basis to keep track of the latest

trends in the market.

● Designing store layout & planogram for new store opening & relaunch

store

● Use Visual Merchandising to enhance shopping experience, brand

image and sales.

Responsible for the execution of the in store branding, BTL &
outdoor catchment marketing activities in order to increase the
number of bills and foot fall in the key outlets in the Chennai city.

Worked with India's Best Network Marketing Company

- Selling computer education package (Multi-Level Marketing)