Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Certification
Courses Certifications
Timeline
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Gowri Shankar

Gowri Shankar

Coimbatore

Summary

Dynamic and growth-driven Business Leader with 7+ years of progressive experience in Marketing, Sales, and Business Development across Agri, EdTech, and Farm Equipment industries. Proven ability to scale new business verticals, deliver multi-crore revenue growth, and lead digital-first marketing transformations. Adept at P&L management, strategic planning, and cross-functional leadership, with a strong track record of launching new businesses, optimizing ROI, and driving brand dominance in competitive markets. Seeking to leverage expertise for a General Manager – Marketing role to spearhead large-scale business growth and transformation.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Business Lead – Sales & Marketing

HILD Defence & Aerospace
04.2025 - Current
  • Kickstarted the Agri Drone vertical across TN, MH, AP, PB, UP, HR, and KA, achieving ₹2.4 Cr revenue in 6 months with 30+ drone sales.
  • Executed 8 field campaigns & 4 digital campaigns, integrating CRM, automation tools & analytics dashboards; generated 450+ qualified leads with strong conversion ratios.
  • Established 300% YoY growth as this was the vertical’s first launch year, transforming it into a scalable revenue unit.
  • Forged partnerships with State Agri Departments, FPOs, and Agri Startups to build distribution pipelines and policy-level acceptance.
  • Leveraged performance marketing, CPL optimization, and geo-targeted campaigns, reducing average acquisition costs by ~28%.

Lead- Marketing-Full time

Tractors and Farm Equipment (TAFE)
03.2024 - 03.2025
  • Company Overview: Vertical: Farm Equipment Division (TAFE)
  • Strategy Development: Design and implement marketing strategies that align with company objectives and drive growth.
  • Campaign Management: Plan, execute, and analyze multi-channel marketing campaigns (digital, social media, print, events, etc.).
  • Brand Management: Ensure consistent messaging and branding across all channels.
  • Market Research: Conduct research to identify market trends, customer needs, and competitive analysis.
  • Budget Management: Allocate and manage the marketing budget to optimize ROI.
  • Collaboration: Work closely with sales, product development, and creative teams to ensure cohesive marketing efforts.
  • Performance Analysis: Track campaign performance metrics and provide actionable insights to improve effectiveness.
  • Team Leadership: Lead, mentor, and motivate a team of marketing professionals to achieve departmental goals.
  • Partnerships: Build and maintain relationships with agencies, vendors, and other external stakeholders.
  • Innovation: Stay updated on emerging marketing tools, trends, and technologies.
  • Vertical: Farm Equipment Division (TAFE)

Zonal Strategic Consultant -Part time

Silverline International
06.2023 - 03.2024
  • Drive identified Initiatives in the Zone to achieve the overall sales objectives.
  • Identify and effectively implement Major and Key initiatives at zonal level in the areas of Market Development, Distribution expansion and Sales Operation.
  • Identify the critical/burning issues of the Zone affecting sales and take remedial action/ escalate wherever needed.
  • Continuously identify gaps in the regular working of BMs, Regional Specs Managers.
  • Bring focus to the business of new Products.
  • Maintain business continuity with Major industries and Maintain a good government Liaison.

Marketing Manager-Full time

BYJUS
10.2020 - 02.2022
  • Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.
  • Create annual and quarterly marketing plans for lead flow.
  • Communicate and educate the sales team on plans and outcomes for better target allotment.
  • Planning, budgeting, forecasting the lead requirements in adherence with Centre and team requirement.
  • Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner.
  • Maintaining various key performance matrixes - CPA, CPL, Revenue, and ROI.
  • To drive effective BTL marketing campaigns: School Engagement, Seminar/Webinar.
  • Kiosk placement in societies/Mall/Metro, OOH, Local print/Media, D2D.
  • Work closely with the Centre Managers and AVPs to establish a robust inbound lead generation engine that runs on a well-planned approach.
  • Plan carefully customer-oriented campaigns for the entire year while targeting the revenue goals for the respective BTCs.
  • Responsible for cracking local assets along with national assets for lead generation.
  • Responsible for recruitment, training, managing and leading agencies, interns and on ground team members to ensure seamless delivery of leads.
  • Work closely with field marketers, based locally in the regions, to help execute your campaign plans.
  • Coordinating with various internal and external stakeholders including Center head, marketing managers, sales team etc.
  • Report weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual and targeted leads value.
  • Use experience and best practice to create a marketing strategy focused on positioning BTC in the top segment of coaching institutes.
  • Develop engaging programs to re-engage with existing customers.
  • Continuously develop new strategies to increase touch-points within a customer’s journey in order to optimize conversion rates.

Senior Marketing Executive-Full time

Yara India
05.2018 - 09.2020
  • Manage and organize marketing activities for Tamil Nadu and Kerala.
  • Conceive and develop efficient and intuitive marketing strategies for the region.
  • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
  • Initiate and control surveys to assess customer requirements and dedication.
  • Write copy for diverse marketing distributions (POP, website material etc.).
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
  • Monitor progress of campaigns using various metrics and submit reports of performance.
  • Collaborate with managers in preparing budgets and monitoring expenses.
  • Utilize system databases to develop reports for forecasting and marketing trends.
  • Support Agronomy and commercial for Execution of events in line with the overall Business plan.

Senior Sales Executive Trainee- Full time

Rallis
05.2018 - 09.2020
  • Organizing sales visits and achieving stipulated previously mentioned targets.
  • Demonstrating and presenting products.
  • Conducting field development activities.
  • Establishing new business and identifying new channel partners.
  • Maintaining accurate records, Preparing field data, Demo data, effectiveness data of crop pesticides.
  • Attending trade exhibitions, conferences and meetings.
  • Presenting to Industrial customers and institutional business.
  • Reviewing monthly sales performance by meetings.
  • Conduct and organize field based campaigns across Vellore and Tamil Nadu markets.
  • Train and develop the Crop advisors for better sales revenue.

Education

PG Diploma -

Indian Institute of Plantation Management
01.2018

B.Sc -

Tamilnadu agricultural university
01.2018

Skills

  • Strategic Leadership: Business Development P&L Management Channel Expansion
  • Marketing Expertise: Digital Marketing Campaigns ATL/BTL/TTL Brand Management
  • Analytical Edge: Data-Driven Insights CRM Performance Dashboards ROI Optimization
  • People & Stakeholder Management: Team Building Agency/Vendor Relations Govt Liaison
  • Business Strategy & P&L Ownership GTM & Market Expansion (PAN India)
  • Omni-Channel Marketing (ATL, BTL, Digital) Lead Generation & Funnel Optimization
  • Channel & Distribution Management AgriTech & Automation Expertise
  • Cross-Functional Leadership & Stakeholder Engagement

Languages

English
Tamil
French
Kannada
Telugu
Hindi

Accomplishments

  • Business Vertical Launch: Spearheaded the Agri Drone division across TN, MH, AP, PB, UP, HR & KA, achieving sales of 30 machines in 6 months, generating ₹2.4 Cr revenue.
  • Campaign Leadership: Executed 12+ integrated campaigns (8 on-ground, 4 digital) delivering 450+ qualified leads with optimized CPL & ROI through marketing automation, CRM, and analytics tools.
  • Digital Transformation: Drove measurable impact with SEO, SEM, Paid Ads & CRM-driven lead nurturing, resulting in double-digit growth in online engagement and improved customer acquisition cost efficiency.
  • Team Leadership: Managed cross-functional teams of 40+ members (field, sales, digital, agencies), driving performance excellence across diverse geographies.
  • Data-Driven Decisions: Implemented advanced analytics & dashboards (Excel, CRM, BI tools) for real-time tracking of CPA, ROI, Revenue impact, enabling faster and smarter decision-making.

Certification

  • Business analytics: Customer analytics (Specialization) by Wharton University, Pennsylvania
  • Excel for business:Essentials by Macquaire university, Australia.
  • french A2 -Inlingua

Courses Certifications

  • French A2
  • Business analytics: Customer analytics (Specialization), Wharton University, Pennsylvania
  • Excel for business: Essentials, Macquarie University, Australia

Timeline

Business Lead – Sales & Marketing

HILD Defence & Aerospace
04.2025 - Current

Lead- Marketing-Full time

Tractors and Farm Equipment (TAFE)
03.2024 - 03.2025

Zonal Strategic Consultant -Part time

Silverline International
06.2023 - 03.2024

Marketing Manager-Full time

BYJUS
10.2020 - 02.2022

Senior Marketing Executive-Full time

Yara India
05.2018 - 09.2020

Senior Sales Executive Trainee- Full time

Rallis
05.2018 - 09.2020

B.Sc -

Tamilnadu agricultural university

PG Diploma -

Indian Institute of Plantation Management

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Gowri Shankar