Gowri Shankar
Coimbatore
Summary
Dynamic and growth-driven Business Leader with 7+ years of progressive experience in Marketing, Sales, and Business Development across Agri, EdTech, and Farm Equipment industries. Proven ability to scale new business verticals, deliver multi-crore revenue growth, and lead digital-first marketing transformations. Adept at P&L management, strategic planning, and cross-functional leadership, with a strong track record of launching new businesses, optimizing ROI, and driving brand dominance in competitive markets. Seeking to leverage expertise for a General Manager – Marketing role to spearhead large-scale business growth and transformation.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Business Lead – Sales & Marketing
HILD Defence & Aerospace
04.2025 - Current
- Kickstarted the Agri Drone vertical across TN, MH, AP, PB, UP, HR, and KA, achieving ₹2.4 Cr revenue in 6 months with 30+ drone sales.
- Executed 8 field campaigns & 4 digital campaigns, integrating CRM, automation tools & analytics dashboards; generated 450+ qualified leads with strong conversion ratios.
- Established 300% YoY growth as this was the vertical’s first launch year, transforming it into a scalable revenue unit.
- Forged partnerships with State Agri Departments, FPOs, and Agri Startups to build distribution pipelines and policy-level acceptance.
- Leveraged performance marketing, CPL optimization, and geo-targeted campaigns, reducing average acquisition costs by ~28%.
Lead- Marketing-Full time
Tractors and Farm Equipment (TAFE)
03.2024 - 03.2025
- Company Overview: Vertical: Farm Equipment Division (TAFE)
- Strategy Development: Design and implement marketing strategies that align with company objectives and drive growth.
- Campaign Management: Plan, execute, and analyze multi-channel marketing campaigns (digital, social media, print, events, etc.).
- Brand Management: Ensure consistent messaging and branding across all channels.
- Market Research: Conduct research to identify market trends, customer needs, and competitive analysis.
- Budget Management: Allocate and manage the marketing budget to optimize ROI.
- Collaboration: Work closely with sales, product development, and creative teams to ensure cohesive marketing efforts.
- Performance Analysis: Track campaign performance metrics and provide actionable insights to improve effectiveness.
- Team Leadership: Lead, mentor, and motivate a team of marketing professionals to achieve departmental goals.
- Partnerships: Build and maintain relationships with agencies, vendors, and other external stakeholders.
- Innovation: Stay updated on emerging marketing tools, trends, and technologies.
- Vertical: Farm Equipment Division (TAFE)
Zonal Strategic Consultant -Part time
Silverline International
06.2023 - 03.2024
- Drive identified Initiatives in the Zone to achieve the overall sales objectives.
- Identify and effectively implement Major and Key initiatives at zonal level in the areas of Market Development, Distribution expansion and Sales Operation.
- Identify the critical/burning issues of the Zone affecting sales and take remedial action/ escalate wherever needed.
- Continuously identify gaps in the regular working of BMs, Regional Specs Managers.
- Bring focus to the business of new Products.
- Maintain business continuity with Major industries and Maintain a good government Liaison.
Marketing Manager-Full time
BYJUS
10.2020 - 02.2022
- Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.
- Create annual and quarterly marketing plans for lead flow.
- Communicate and educate the sales team on plans and outcomes for better target allotment.
- Planning, budgeting, forecasting the lead requirements in adherence with Centre and team requirement.
- Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner.
- Maintaining various key performance matrixes - CPA, CPL, Revenue, and ROI.
- To drive effective BTL marketing campaigns: School Engagement, Seminar/Webinar.
- Kiosk placement in societies/Mall/Metro, OOH, Local print/Media, D2D.
- Work closely with the Centre Managers and AVPs to establish a robust inbound lead generation engine that runs on a well-planned approach.
- Plan carefully customer-oriented campaigns for the entire year while targeting the revenue goals for the respective BTCs.
- Responsible for cracking local assets along with national assets for lead generation.
- Responsible for recruitment, training, managing and leading agencies, interns and on ground team members to ensure seamless delivery of leads.
- Work closely with field marketers, based locally in the regions, to help execute your campaign plans.
- Coordinating with various internal and external stakeholders including Center head, marketing managers, sales team etc.
- Report weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual and targeted leads value.
- Use experience and best practice to create a marketing strategy focused on positioning BTC in the top segment of coaching institutes.
- Develop engaging programs to re-engage with existing customers.
- Continuously develop new strategies to increase touch-points within a customer’s journey in order to optimize conversion rates.
Senior Marketing Executive-Full time
Yara India
05.2018 - 09.2020
- Manage and organize marketing activities for Tamil Nadu and Kerala.
- Conceive and develop efficient and intuitive marketing strategies for the region.
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer requirements and dedication.
- Write copy for diverse marketing distributions (POP, website material etc.).
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with managers in preparing budgets and monitoring expenses.
- Utilize system databases to develop reports for forecasting and marketing trends.
- Support Agronomy and commercial for Execution of events in line with the overall Business plan.
Senior Sales Executive Trainee- Full time
Rallis
05.2018 - 09.2020
- Organizing sales visits and achieving stipulated previously mentioned targets.
- Demonstrating and presenting products.
- Conducting field development activities.
- Establishing new business and identifying new channel partners.
- Maintaining accurate records, Preparing field data, Demo data, effectiveness data of crop pesticides.
- Attending trade exhibitions, conferences and meetings.
- Presenting to Industrial customers and institutional business.
- Reviewing monthly sales performance by meetings.
- Conduct and organize field based campaigns across Vellore and Tamil Nadu markets.
- Train and develop the Crop advisors for better sales revenue.
Education
PG Diploma -
Indian Institute of Plantation Management
01.2018
B.Sc -
Tamilnadu agricultural university
01.2018
Skills
- Strategic Leadership: Business Development P&L Management Channel Expansion
- Marketing Expertise: Digital Marketing Campaigns ATL/BTL/TTL Brand Management
- Analytical Edge: Data-Driven Insights CRM Performance Dashboards ROI Optimization
- People & Stakeholder Management: Team Building Agency/Vendor Relations Govt Liaison
- Business Strategy & P&L Ownership GTM & Market Expansion (PAN India)
- Omni-Channel Marketing (ATL, BTL, Digital) Lead Generation & Funnel Optimization
- Channel & Distribution Management AgriTech & Automation Expertise
- Cross-Functional Leadership & Stakeholder Engagement
Languages
English
Tamil
French
Kannada
Telugu
Hindi
Accomplishments
- Business Vertical Launch: Spearheaded the Agri Drone division across TN, MH, AP, PB, UP, HR & KA, achieving sales of 30 machines in 6 months, generating ₹2.4 Cr revenue.
- Campaign Leadership: Executed 12+ integrated campaigns (8 on-ground, 4 digital) delivering 450+ qualified leads with optimized CPL & ROI through marketing automation, CRM, and analytics tools.
- Digital Transformation: Drove measurable impact with SEO, SEM, Paid Ads & CRM-driven lead nurturing, resulting in double-digit growth in online engagement and improved customer acquisition cost efficiency.
- Team Leadership: Managed cross-functional teams of 40+ members (field, sales, digital, agencies), driving performance excellence across diverse geographies.
- Data-Driven Decisions: Implemented advanced analytics & dashboards (Excel, CRM, BI tools) for real-time tracking of CPA, ROI, Revenue impact, enabling faster and smarter decision-making.
Certification
- Business analytics: Customer analytics (Specialization) by Wharton University, Pennsylvania
- Excel for business:Essentials by Macquaire university, Australia.
- french A2 -Inlingua
Courses Certifications
- French A2
- Business analytics: Customer analytics (Specialization), Wharton University, Pennsylvania
- Excel for business: Essentials, Macquarie University, Australia
Timeline
Business Lead – Sales & Marketing
HILD Defence & Aerospace
04.2025 - Current
Lead- Marketing-Full time
Tractors and Farm Equipment (TAFE)
03.2024 - 03.2025
Zonal Strategic Consultant -Part time
Silverline International
06.2023 - 03.2024
Marketing Manager-Full time
BYJUS
10.2020 - 02.2022
Senior Marketing Executive-Full time
Yara India
05.2018 - 09.2020
Senior Sales Executive Trainee- Full time
Rallis
05.2018 - 09.2020
B.Sc -
Tamilnadu agricultural university
PG Diploma -
Indian Institute of Plantation Management
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