GOWRI SHANMUKHA KONE
Marketing Professional
362, Sherrard Road
Summary
Self-driven Marketing professional, specializing in ATL, BTL, Retail & Trade Marketing with 7 years of leadership experience in FMCD and Liquor industries. Skilled at reducing downtime and expenditures while increasing sales and customer satisfaction. Dedicated to streamlining procedures.
Overview
8
8
years of professional experience
2
2
Certifications
1
1
Language
Work History
Territory Marketing Manager
Pernod Ricard India
02.2022 - 04.2023
- Working with the markets to align brand activities ensuring quality results with respect to the market goals
- Thorough study & evaluation of target markets and develop ways to address the weak points to ramp up sales
- Proactively reviewing brand plans & needs with respect on-going trends in liquor industry on a regular basis and submitting suggestions where required to follow-through
- Engage with Sales and Merchandising agencies to ensure the effective and efficient use of Trade marketing Resources
- Maintaining trade Marketing calendar execution at Store/POC/Head Office level
- Develop a thorough understanding of channel opportunities and needs by being in the Market place and engaging with internal stakeholders/insights
- Ensuring all promotions reflect brand values and strategies while aligning with channel goals
- Adhere to “on-time delivery” process for all brand activations
- Coordinating with HQ & local team collaboratively across brands to ensure delivery and timely deployment of key initiatives for local markets
- Ensure artwork files, briefs and project documents are on file and up to date
- Primary contact for all the activation requirements for South Karnataka for all our brands (as & when required)
- Partnering with our key stakeholders through regular communications & strong servicing
- Involved in leveraging the tools given by HQ and frame creative communications & strategy to add value to sales
- Handling a team of 20 people across South Karnataka with regular monitoring of their daily activations
- Hands on experience in budget management & analysis
- Tactical intervention to make the brand perform in an area or outlet wherever required
- Effective tracking and review of trade marketing interventions
- Training the team about all our brands & USPs on a regular basis
Zonal Marketing Manager
Kurlon Enterprise Ltd
Bangalore
08.2020
- Launch of ‘Project Phoenix’, a complete re-engineering of existing product range within mattress category by introducing ‘Kurlopeadic' technology with a new brand positioning – “Maflress Crafted to Perfection”
- Launched “Breathable Maflress” across India through various activities
- Implemented a uniform “Brand Voice” for Kurlon PAN INDIA through a central vendor to maintain the brand communication
- Initiated unique BTL activities for the low performing stores and increased brand visibility and hence generated considerable revenue
- CERTIFICATIONS:
- Certification in Professional Shopify store development course (2020-21)
- Certified in Googles’ Fundamentals of Digital Marketing –, UCATION:
- To Plan & execute all ATL and BTL activities in coordination with the area sales’ teams in conjunction with the marketing services department
- Ownership of a central sales & marketing asset tracker and keep up to date at all times
- Steer marketing plans, the production of ATL assets, and the execution of local store marketing
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analysing consumer insights and concepts and ascertaining who the target audience is and how best to reach them and going “on - air” in the most cost effective and flexible manner
- Implementing the brand in franchisee and dealer stores across Pan India in coordination with vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Supervising, advertising, product design and other forms of marketing to maintain consistency in branding
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Coordinating, finalizing vendors / printers and Arranging POS / POP for all verticals across pan India
- Synchronizing with retail / trade teams for all BTL activities, branding and conducting store launch activities
- Streamlining innovative marketing & advertising strategies to increase customer acquisition, penetration & revenue; rolling -out the annual advertising & promotional budgets to drive growth for the brand as well as developing the annual marketing plans.
National Marketing Executive
Kurlon Enterprise Ltd
Bangalore
05.2016 - 06.2019
- PG Certification in Digital Marketing and, mmunication from MICA
- Managed new product and content releases
- 5 – PGDM - Marketing & Finance
- Created sales strategies to promote advertising offerings and motivate larger deals.
Management Trainee
Kurlon Enterprise Ltd
Bangalore
06.2015 - 05.2016
- Dealt with customer complaints confidently, resolving issues with effective and efficient solutions
- Worked cross-functionally to resolve customer issues and ensure the integrity of the customer experience remained intact
- Assisted in the planning and organizing of special promotions, creating based on customer requests, industry trends and money-making opportunities
- Closely monitored market trends, competitor activity to identify growth opportunities and money-making trends
- Date & Place
- Signature: .
Education
PG Certification - Digital Marketing & Communication
MICA
India 04.2001 -
PGDM - Marketing & Finance
Dhruva College of Management
India 04.2001 -
Bachelor of Arts - Bachelor of Technology (CSE)
Andhra University
Vishakapatnam India 04.2001 -
Skills
ATL / BTLundefined
Affiliations
Brand Club Member of DCM
Elected as a SPL in Engineering College
Accomplishments
- Launched 'Project Phoenix,' a complete re-engineering of existing product range within the mattress category by introducing 'Kurlopeadic' technology with a new brand positioning - "Maflress Crafted to Perfection"
- Successfully launched "Breathable Maflress" nationwide through various activities
- Implemented a uniform "Brand Voice" for Kurlon PAN INDIA through a central vendor to maintain brand communication consistency
- Initiated unique BTL activities for low-performing stores, increasing brand visibility and generating significant revenue
Certification
· Certification in Professional Shopify store development course (2020-21)
Timeline
Territory Marketing Manager
Pernod Ricard India
02.2022 - 04.2023
· Certified in Googles’ Fundamentals of Digital Marketing
08-2020
Zonal Marketing Manager
Kurlon Enterprise Ltd
08.2020
· Certification in Professional Shopify store development course (2020-21)
01-2020
National Marketing Executive
Kurlon Enterprise Ltd
05.2016 - 06.2019
Management Trainee
Kurlon Enterprise Ltd
06.2015 - 05.2016
PG Certification - Digital Marketing & Communication
MICA
04.2001 -
PGDM - Marketing & Finance
Dhruva College of Management
04.2001 -
Bachelor of Arts - Bachelor of Technology (CSE)
Andhra University
04.2001 -
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