Gowtham Ezhilarasan
Chennai
Summary
Dynamic Product Manager with over 5 years of experience in the IT, Payments, and Banking industries. Proven track record in managing large-scale credit card products, fintech app launches, and digital transformation projects. Expert in cross-functional team leadership, product lifecycle management, user research and data-driven decision making. Adept at leveraging analytics and technology to drive customer engagement, operational efficiency, and business growth.
Overview
2026
2026
years of professional experience
Work History
Product Manager – Credit Cards
HDFC Bank
04.2023 - Current
- Product Manager for 40L+ credit cards portfolio (MoneyBack+, Freedom cards); responsible for P&L, CLCM, User X, activation, and benefit programs.
- Drove product strategy, creaaunched Smartbuy webapp portal (BRDs, user journeys, UI/UX, API design).
- Boosted credit card spends by 10% (+₹400Cr/month) through activation campaigns and merchant engagement initiatives.
- Competitor benchmarking, marketing communications, and continuous feature enhancement.
Senior Manager – Product (Credit Card App)
RBL Bank
01.2022 - 03.2023
- Product Manager for MyCard credit card app (owned roadmap, BRDs, wireframes, UAT, CUG testing, deployments).
- Ideated and launched EMI Infinity Pass feature; generated incremental revenue of ₹12Cr/year.
- Implemented advanced analytics (SQL, Power BI), A/B testing, and app engagement campaigns (CleverTap, SMS, WA, push notifications).
- Drove app penetration up by 9% via targeted user engagement and retention programs.
Business Analyst – Digital Transformation, Supply Chain
Tata Consultancy Services (Client: Procter & Gamble)
09.2020 - 12.2021
- Lead Analyst for Integrated Distributor Manager Collaboration Platform in CPG downstream supply chain.
- Drove daily order recommendation, fulfillment, inventory allocation, and optimization.
- Conducted functional testing (UAT), root cause analysis, SR resolution, and user manual preparations.
- Managed change requests, SOWs, and inter-team coordination for seamless client operations.
Bharat Petroleum – Industrial & Commercial LPG Sales
NCR Region
04.2019 - 05.2019
- Converted industrial leads to recurring revenue (~₹40,000/month).
- Collected market data across industries, hospitals, hotels, bakeries, and analyzed potential market shifts from PNG to LPG.
- Utilized Excel for fuel comparison and performed regression analysis on adoption factors.
FrieslandCampina via TCS
- Engaged with global supply chain and sales heads to evaluate Distribution Management & Sales Force Automation solutions.
- Conducted in-depth product analysis and interviews across 6 geographies for solution fitment and delivery flexibility.
- 2 Months
Education
MBA -
Indian Institute of Management (IIM) Indore
01.2020
B.Tech - Chemical Engineering
Anna University
Chennai01.2017
Skills
- Product requirement documentation and user stories
- Wireframing and UI/UX design
- Data analytics with SQL and Power BI
- A/B testing and user journey analysis
- Agile project management and UAT testing
- Clevertap, Firebase proficient
Hobbies and Interests
Inter-college Badminton Tournaments, South Zone Badminton (CBSE), Music (Keyboard, Drums), Digital Marketing Workshop (Techdivine), Participated & placed in national B-school trading competitions
Accomplishments
- Achieved sales target in Mahamandi Field Sales Program (NITIE)
- First Place, Mathematics Quiz, Chemfluence Symposium
- Member, iConsult – Consulting & Strategy Club (IIM Indore); Organized national consulting competitions and workshops
- Workshop Manager, Chemfluence: Organized MATLAB/ASPEN workshops
Timeline
Product Manager – Credit Cards
HDFC Bank
04.2023 - Current
Senior Manager – Product (Credit Card App)
RBL Bank
01.2022 - 03.2023
Business Analyst – Digital Transformation, Supply Chain
Tata Consultancy Services (Client: Procter & Gamble)
09.2020 - 12.2021
Bharat Petroleum – Industrial & Commercial LPG Sales
04.2019 - 05.2019
FrieslandCampina via TCS
MBA -
Indian Institute of Management (IIM) Indore
B.Tech - Chemical Engineering
Anna University
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