Open To Work
Gowtham K N
Bengaluru,KA
Work Preference
Summary
Strategic Digital Marketing & Performance Marketing Leader with 8+ years of experience in driving growth through paid media, PPC, campaign management, and lead generation across B2B and B2C sectors. Expertise in full-funnel strategy, data-driven optimization, and marketing automation. Experienced in managing stakeholders and collaborating with cross-functional teams to achieve marketing objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Business Analyst – Digital Marketing
Tech Marinara
Bengaluru
04.2023 - Current
- Owned end-to-end digital marketing campaigns across paid search, paid social, and programmatic channels for global enterprise clients.
- Led performance marketing initiatives generating high-quality leads while reducing CPA by 25–40% through data-driven optimizations.
- Designed and executed growth marketing frameworks focused on customer acquisition, activation, and retention.
- Implemented GA4 and GTM tracking solutions, ensuring accurate conversion measurement in a privacy-first environment.
- Partnered with creative and UX teams to improve landing page conversion rates by 30%+.
- Conducted weekly optimization on bids, audiences, creatives, keywords, and placements to maximize ROAS.
- Built automated dashboards in Looker Studio for real-time campaign performance tracking.
- Advised stakeholders on AI-driven bidding strategies, audience expansion, and predictive insights.
Digital Marketing Specialist / Manager
Elite Vectors
India
05.2019 - 03.2023
- Executed high-performing PPC and lead generation campaigns across Google Ads and LinkedIn Ads.
- Managed multi-channel digital campaigns with monthly budgets exceeding ₹10 lakhs.
- Launched branding and awareness campaigns improving brand recall and engagement metrics.
- Performed keyword research, competitor analysis, and audience segmentation to scale campaigns.
- Reduced CPL by 35% through continuous testing and funnel optimization.
- Coordinated with sales teams to improve lead quality and conversion rates.
- Optimized SEO practices to increase organic search visibility.
- Executed email marketing campaigns targeting specific customer segments.
- Analyzed website traffic data to improve user experience.
- Developed digital marketing strategies for various online platforms.
Education
B.E - EEE
VVIET
Mysuru06-2016
Skills
- Performance & Growth Marketing
- Paid Search (Google Ads, Microsoft Ads)
- Paid Social (Meta, LinkedIn, Twitter/X)
- Programmatic Advertising (DV360, TTD – exposure)
- Conversion Rate Optimization (CRO)
- Funnel Optimization (TOFU–MOFU–BOFU)
- Campaign & PPC Management
- End-to-End Campaign Ownership
- Budget Planning & Forecasting
- Bid Strategies (tCPA, tROAS, Value-based bidding)
- A/B & Multivariate Testing
- Creative & Landing Page Optimization
- Lead Generation & Branding
- B2B & B2C Lead Generation
- Account-Based Marketing (ABM)
- Brand Lift & Awareness Campaigns
- Demand Generation Strategy
- Marketing Qualified Lead (MQL) Optimization
- Analytics, Tracking & Automation
- GA4, Google Tag Manager, Looker Studio
- Server-side & Consent-based Tracking
- First-party Data Strategy
- Marketing Automation & CRM Integrations
- AI Tools for Optimization & Insights
- PPC campaign management
- Digital marketing strategy
- Data analysis tools
- Multi-channel marketing
- Lead generation techniques
- Project management
- Business process mapping
- Data analysis
- Business intelligence tools
- Technology architecture analysis
- Business planning
Certification
• AI BLUE BELT
Accomplishments
- Scaled lead generation programs by 3x while maintaining cost efficiency
- Improved ROAS from 2.5x to 4.2x across performance campaigns
- Built privacy-compliant tracking frameworks post-cookie deprecation
- Adopted AI-led optimization strategies to improve bidding and audience targeting
- Delivered executive-level insights using advanced dashboards and attribution models
Tools And Platforms
- Google Ads
- Meta Ads
- LinkedIn Ads
- DV360
- The Trade Desk (working knowledge)
- Google Analytics 4 (GA4)
- GTM
- Looker Studio
- Excel
- SQL (basic)
- HubSpot / Salesforce (CRM exposure)
- AI Tools for Marketing Insights & Automation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Native language
Interests
Digital Marketing
Timeline
Senior Business Analyst – Digital Marketing
Tech Marinara
04.2023 - Current
Digital Marketing Specialist / Manager
Elite Vectors
05.2019 - 03.2023
B.E - EEE
VVIET