Gowtham Madanala
Digital Marketing Senior Associate
Hyderabad,TG
Summary
I am a results-driven professional with a strong background in digital marketing and quality assurance,
specializing in developing and implementing high-performance strategies while ensuring strict adherence to
quality standards. I excel in evaluating and optimizing campaigns against key performance metrics (ROIs, KPIs)
and have expertise in e-commerce tracking using Google Tag Manager. With a focus on quality control, I bring
strong troubleshooting skills, rigorous testing processes, and a commitment to continuous improvement,
ensuring seamless execution, client satisfaction, and consistent delivery of top-quality results.
Overview
11
11
years of professional experience
2
2
Certifcation
Work History
CUSTOMER ADVOCATE SENIOR ASSOCIATE
GOOGLE ADS & GMB, GOOGLE OPERATIONS CENTER
06.2021 - Current
- I develop and implement inbound marketing strategies to enhance organic traffic and lead generation for clients
- My focus includes measuring digital campaign performance against goals, ROIs, and KPIs, as well as optimizing ongoing marketing efforts
- I specialize in enhancing e-commerce tracking with Google Tag Manager, executing remarketing and upselling strategies, and creating effective search campaigns
- Additionally, I optimize social media initiatives and generate targeted content based on audience behavior across diverse marketing channels
- I excel in incident resolution and effectively manage escalations to deliver optimal support.
SENIOR PROCESS TECHNICAL ASSOCIATE
TECH MAHINDRA PVT LTD
12.2018 - 05.2021
- As a Technical Support Executive, I troubleshoot and resolve issues for U.S. customers, configuring
equipment, diagnosing ISP-related problems, and analyzing internet speeds. - I document SOPs, maintain a technical knowledge base, and handle escalations with efficient follow-ups
to ensure customer satisfaction.
HVAC DESIGN ENGINEER
Building Services Design Engineers
06.2016 - 09.2018
- I conduct evaluations, feasibility studies, and cost estimates, ensuring compliance with international standards and client objectives.
- Enhanced system efficiency by designing and implementing HVAC solutions for various projects.
Quality Specialist
AEGIS PRIVATE LIMITED
09.2013 - 01.2016
- I lead a team of SME Quality, handle quality sessions, and introduce quality parameters for new hires
- I publish TNI reports, maintain daily quality dashboards, and ensure high CQ scores
- I also manage client reports, conduct product knowledge tests, organize weekly calibrations, and oversee on-the-job training and quality briefings.
Education
Bachelor’s Degree - Mechanical Engineering
Osmania University
06.2011 - 07.2016
Skills
- Digital Marketing Strategy Development
- Campaign Performance Optimization
- E-commerce and Tracking Proficiency
- Search Engine Marketing (SEM) Skills
- Data Analysis and Reporting
- Client Relationship Management
- Troubleshooting and Problem Resolution
- Content Optimization
- Quality Management and Team Leadership
Accomplishments
- Digital Marketing Foundations
- Introduction to Prompt Engineering for Generative AI
- Lean Six Sigma: Define and Measure Tools
- Six Sigma Foundations
- Recipient of individual contributor and touchstone awards for excellence in performance, optimization, and quality assurance
- Individual Contributor Award – July, 2024 [GMB Process]
- Touchstone Award – May, July and August, 2023 [Google Ads Process]
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceWork from home optionCertification
- Digital Marketing Foundations
- Introduction to Prompt Engineering for Generative AI
Timeline
CUSTOMER ADVOCATE SENIOR ASSOCIATE
GOOGLE ADS & GMB, GOOGLE OPERATIONS CENTER
06.2021 - Current
SENIOR PROCESS TECHNICAL ASSOCIATE
TECH MAHINDRA PVT LTD
12.2018 - 05.2021
HVAC DESIGN ENGINEER
Building Services Design Engineers
06.2016 - 09.2018
Quality Specialist
AEGIS PRIVATE LIMITED
09.2013 - 01.2016
Bachelor’s Degree - Mechanical Engineering
Osmania University
06.2011 - 07.2016
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