Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic

Greeshma Karkera

Mumbai

Summary

Accomplished Performance Marketing Manager offering over five years of dynamic expertise in adeptly overseeing diverse channels, platforms, and clients, encompassing both performance and branding objectives across various business verticals. A proven record in consistently delivering impactful results, maintaining a motivated and strategic approach, and achieving excellence, resulting in consecutive years of being recognized with awards.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Group Head / Senior Manager

LS Digital
Ghansoli
04.2023 - Current
  • Recognized for outstanding customer service proficiency and adept problem-solving skills
  • Worked on massive branding activities on OTT Brand which resulted in massive traffic and subscriptions of their plans.
  • Successfully expanded markets, which also helped increase revenue by 5x due to consistency in deliverables
  • Supported objectives, checkpoints and timelines, managing team members to meet project tasks and expectations.
  • Produced quarterly case studies highlighting the accomplishment of business goals
  • Implemented beta features and successfully scaled productive beta features for optimal output
  • Developed training decks for internal training sessions on new platforms, offering comprehensive information
  • Prepared internal cross audits for other accounts to ensure standard and up to date practices are being followed
  • Prepared external audits during client acquisition pitches
  • Traveled domestically and internationally for business meetings and reviews.

Account Manager

LS Digital
Ghansoli
04.2022 - 03.2023
  • Evolved from an execution-focused role to a more strategic approach
  • Worked on massive branding activities for Pharma Brand which resulted in increasing brand awareness rate from 36% to by 77% by the end of 6 months
  • Conducted routine discussions with designated clients, developing strategies to enhance performance
  • Developed and maintained relationships with key accounts to ensure customer satisfaction.
  • Provided Assistance in Monthly and Quarterly Reviews
  • Facilitated training sessions for new hires, offering current platform information
  • Developed comprehensive monthly media plans, considering Key Performance Indicators (KPIs).
  • Oversaw multiple accounts and worked diligently to meet and exceed performance goals.

Management Trainee to Sr Account Specialist

LS Digital
Ghansoli
11.2018 - 03.2022
  • Collaborating with the Manager for day-to-day activities and helping meet aligned tasks for the day
  • Streamlined processes to effectively track and execute tasks in an efficient manner
  • Sent daily/weekly reports with all crucial business metrics along with analysis for the same
  • Executed & optimized campaigns with respect to business KPIs of assigned clients
  • Prepared analysis on pre-post activities with regards to keywords addition, ad copy changes, campaign structural changes etc.

Education

Bachelor’s - Mass Media (Advertising)

Mumbai University
Mumbai
07-2017

Skills

  • Google & Bing Ads
  • META Ads
  • Snapchat Ads
  • Tik Tok Ads
  • MS Office Tools
  • Platform Operations & Optimizations
  • Performance Analysis
  • Media Planning & Strategy
  • Account Auditing
  • Ad copy writing

Accomplishments

  • Out of the Box Thinker Award - October, 2023

For effectively implementing Snapchat burst to maximize outreach through a cost-effective approach during the client's peak promotional period, thereby enhancing revenue generation.

  • Client Champion Award - February, 2023

Recognized for significant contributions towards revenue growth and opening new markets, showcasing excellence in account management and innovative business expansion strategies.

  • North Star Award - February & August, 2022

Awarded for consistently delivering exceptional performance and surpassing expectations, highlighting dedication and outstanding contributions.

  • Quality Champ Award - November, 2020

Acknowledged for outstanding proficiency in customer service and adept problem-solving skills, resulting in enhanced efficiency and quality workmanship.

Certification

  • Digital Marketing Certification from Lavenir Institute of Professional Studies - 2018
  • JLPT N5 Japanese Certification - 2019
  • Digital Guru Certification by Google 2023-2024

Languages

English
First Language
Hindi
Proficient (C2)
C2
Japanese
Beginner (A1)
A1

Timeline

Group Head / Senior Manager

LS Digital
04.2023 - Current

Account Manager

LS Digital
04.2022 - 03.2023

Management Trainee to Sr Account Specialist

LS Digital
11.2018 - 03.2022

Bachelor’s - Mass Media (Advertising)

Mumbai University

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Greeshma Karkera