Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Virtual Internship
Tata Consultancy Services (Forage)
12.2022 - 12.2022
Has completed practical tasks in:
Framing the Business Scenario
Choosing the Right Visuals
Creating Effective Visuals
Communicating Insights and Analysis
Virtual Internship
Cognizant Technologies Solutions (Forage)
11.2022 - 11.2022
Has completed practical tasks in:
Waterfall vs Agile
User Stories
Role Assignments and Ceremonies
Agile Tools and Concepts
Agile Curve Balls
Marketing Trainee
Air Liquide
01.2022 - 09.2022
Implemented targeted digital marketing campaigns for B2B and B2C sectors, including hospitals, clinics, emergency medical services, and home healthcare; achieved a 40% increase in lead generation within 6 months by optimizing SEO and running highly targeted PPC ads.
Developed a comprehensive data collection strategy for marketing campaigns through market research, implementing surveys and conducting in-depth interviews to gather insights on customer preferences, resulting in a 20% increase in campaign engagement and a 15% boost in conversion rate.
Drafted clear and well-structured business requirements/documents
Developed and executed a comprehensive event marketing plan, resulting in a 5% increase in brand recognition and a 10% growth in customer engagement, as measured by social media interactions and post-event surveys.
Generated actionable reports, dashboards, and visualizations to monitor key business metrics, empowering data-driven decision-making and driving a 20% improvement in overall performance
Spearheaded the planning and execution of 5 industry conferences, attracting over 100 attendees and generating a 30% increase in opportunities.
Contributed to the creation of video testimonials from key customers and key opinion leaders.
Sortation Associate (Part-Time)
New Look
12.2020 - 03.2021
Picked packed and processed items for shipping, keeping in line with deadlines
Operated RF scanners accurately and efficiently for improved picking and packing speeds
Sorted packages into relevant postcodes readying for swift dispatch and delivery.
Intern
Bharat Sanchar Nigam Limited
06.2016 - 07.2016
Provided technical telecommunication support in the period of 30 days to non-technical audiences through product demonstrations and presentations
Carried out regular inspections and performance tests every 7 days on communication systems, ensuring excellent and safe working order.
Education
Master of Business Administration - International Business -
University of Greenwich
Greenwich, England
Bachelor of Engineering - Electronics and Communication -
Ponnaiyah Ramajayam Institute of Science and Technology
Thanjavur, India
Post Graduate Program - Data Science And Engineering
Great Lakes Institute of Management
Chennai, India
04.2024
Skills
Python Programming
SQL
Advanced Excel
Tableau
Certification
Email Marketing: Fundamentals of Scaling up Business from Scratch Alison - 12/2021
Retail Management: Merchandising, Distribution and Marketing Alison - 12/2021
Marketing Management: Analyzing Competitors and Customers Alison - 12/2021
The Fundamentals of Digital Marketing Google - 06/2020
Languages
English
Advanced (C1)
Tamil
Bilingual or Proficient (C2)
Timeline
Virtual Internship
Tata Consultancy Services (Forage)
12.2022 - 12.2022
Virtual Internship
Cognizant Technologies Solutions (Forage)
11.2022 - 11.2022
Marketing Trainee
Air Liquide
01.2022 - 09.2022
Sortation Associate (Part-Time)
New Look
12.2020 - 03.2021
Intern
Bharat Sanchar Nigam Limited
06.2016 - 07.2016
Master of Business Administration - International Business -
University of Greenwich
Bachelor of Engineering - Electronics and Communication -
Ponnaiyah Ramajayam Institute of Science and Technology
Post Graduate Program - Data Science And Engineering