Greg Byers
Body Armor
Indianapolis
1
Certification
13
years of professional experience
Results-driven social content and digital marketing leader with 13 years of experience in developing social-first strategies that enhance fan engagement and audience growth across sports and consumer brands. Expertise in content planning, editorial strategy, platform optimization, and performance analytics, coupled with a strong focus on building scalable processes that elevate brand storytelling and foster community connections.
Work History
Senior Manager, Social Content & Digital Strategy
2 Years 5 Months- Lead the vision, planning, and execution of enterprise social content strategy across all major social platforms, driving audience growth, brand consistency, and integrated storytelling.
- Direct cross-functional collaboration with Brand Marketing, Corporate Partnerships, Communications, Creative, Digital Marketing, and agency partners to develop and execute high-impact campaigns.
- Oversee social content planning, campaign approvals, live event coverage, and platform-specific publishing strategies while ensuring alignment with business objectives and brand standards.
- Present performance insights, audience trends, and strategic recommendations to executive leadership while identifying innovative opportunities that strengthen engagement and optimize future content.
Social Content & Strategy Manager
6 Years 5 Months- Directed social content strategy for basketball marketing initiatives, developing annual content plans, editorial calendars, and integrated campaigns that connected athletes, product launches, cultural moments, and seasonal brand initiatives across Instagram, TikTok, X, Facebook, YouTube, LinkedIn, and emerging platforms to enhance brand awareness.
- Directed social content strategy for basketball marketing initiatives by developing annual content plans, editorial calendars, and integrated campaigns that connected athletes, product launches, cultural moments, and seasonal brand initiatives across Instagram, TikTok, X, Facebook, YouTube, LinkedIn, and emerging platforms.
- Led end-to-end social campaign execution by managing creative agencies, photographers, videographers, designers, producers, and cross-functional partners across Brand Marketing, Communications, PR, Retail Marketing, Partnerships, and Digital Marketing to deliver compelling, platform-specific storytelling while maintaining brand consistency.
- Oversaw live social coverage, campaign launches, content approvals, and publishing strategies for basketball activations while mentoring junior social marketers and establishing scalable workflows that strengthened collaboration, execution, and operational excellence.
- Championed innovative basketball storytelling, translating consumer behavior, cultural trends, and business objectives into social-first content strategies that expanded audience growth and strengthened community engagement, elevating brand's digital presence.
Social Media Manager
4 Years 3 Months- Executed integrated social campaigns across multiple platforms, enhancing brand visibility and engagement through strategic content publishing, editorial planning, and community interaction.
- Partnered with creative, strategy, production, and account teams to develop platform-specific content that aligned with campaign objectives, audience behavior, and brand standards.
- Supported campaign launches and live event social coverage, analyzing audience engagement and platform performance to refine content strategies and adapt to emerging trends.
- Established strong social media operations and cross-functional collaboration, leveraging data-informed insights to optimize content in a fast-paced agency environment.
Education
Bachelor of Science - Marketing
Master of Science - Sports Management
Skills
Social strategy development
Content strategy
Social media strategy
Digital Storytelling
Campaign Execution
Team Collaboration
Audience engagement
Cross-Functional Leadership
Brand partnerships
Certification
- Google Analytics 4 Certification
- Meta Blueprint Certification
- Adobe Certified Professional
- Google Ads Search Certification
- HubSpot Social Media Marketing Certification
- HubSpot Content Marketing Certification
- Hootsuite Social Marketing Certification
- Salesforce Marketing Cloud Account Engagement Specialist
Timeline
Senior Manager, Social Content & Digital Strategy
Body Armor
03.2024 - CurrentRead More
Social Content & Strategy Manager
Nike Inc.
10.2017 - 03.2024Read More
Social Media Manager
Leo Burnett Worldwide
07.2013 - 10.2017Read More
Belmont University
Master of Science from Sports Management
Read More
Fisk University
Bachelor of Science from Marketing
Read More