Griffen John

Client: Managed a portfolio of 50+ Google Ads accounts for clients globally.

• Strategized, developed, and managed Google ads marketing for a US-based client resulting in an average ROI of 4x for over 4 years.
• Expanded PPC expertise by handling 2+ Bing Ads accounts and 10+ Merchant Center accounts, driving significant ROI for clients.
• Increased qualified lead generation by 30% through targeted Google Ads campaigns.
• Utilized Google Analytics to monitor and optimize campaigns, ensuring maximum performance for 50+ clients.
• Authored over 150 persuasive business proposals, securing new clients and project opportunities.
• Led the full PPC lifecycle: ideation, creation, execution, media planning & buying (budgets exceeding 4Mn IDR).
• Fostered strong client & agency relationships through effective communication with 50+ clients.
• Generated comprehensive weekly/monthly reports, including key metrics, goal tracking, and revenue.
• Championed daily account management & optimization, consistently implementing performance-enhancing strategies.
• Mentored and managed a team of 6+ new joiners, ensuring successful onboarding and skill development.
• Streamlined the hiring process by 20% through efficient job posting, candidate screening, and initial interview execution.

• Increased website traffic by 80% (Quantify impact) through comprehensive off-page SEO strategies (social bookmarking, directory submission, forum engagement, blog commenting) to enhance website authority.
• Collaborated on content creation, rewriting, and optimization for blogs, ensuring compliance with SEO best practices and target keyword integration.
• Conducted in-depth keyword research and analysis to inform content strategy and optimise SEO efforts, driving organic traffic growth.
• Managed social media presence across various platforms (e.g., Facebook, Instagram, Twitter) encompassing creative development (visual content), consistent posting, page maintenance, and fostering audience engagement (increased follower count by 10% or boosted engagement metrics by 25%).

Client: Yahoo Bing Network And Others

• Enhanced client portfolio performance by driving continuous improvement and maximizing daily results through data analysis, A/B testing etc.
• Monitored customer satisfaction by consistently analyzing domain name feedback and implementing improvements.
• Enforced platform policies by monitoring for and addressing system abuse, illegal usage, and misrepresentation.
• Collaborated with Business Development to maximize departmental revenue and streamline operations.
• Optimized advertiser ROI by analyzing and refining keyword lists.
• Performed A/B testing to optimize keyword performance for advertisers and publishers.

Clients: Keybank, Zelle Payments, BMO Harris

Client: CITI Bank