Data Analytics
Analyzed and visualized Diwali sales data to uncover key business insights and trends. This end-to-end project involved data cleaning, transformation, statistical testing, and dashboard creation.
Key Responsibilities:
- Imported, cleaned, and transformed raw sales data using Python in Jupyter Notebook.
- Performed exploratory data analysis (EDA) and applied data manipulation techniques such as filtering, grouping, and aggregation.
- Conducted statistical testing to validate business assumptions on transformed data.
- Designed an interactive Power BI dashboard showcasing sales performance using various visualizations:
Bar Charts for category-wise sales distribution.
Donut Charts for customer demographics breakdown.
Map Visualizations to represent geographical sales spread across India. - Enabled dynamic filters to allow stakeholders to drill down into regional and category-specific sales performance.
- Delivered insights to support decision-making for marketing and product strategies during the festive season.