Gulshan Kumar

As the Head of the Graphic Designing Department at Chesapeake Merchandising Inc., a leading home décor company specializing in bath mats, area rugs, and accent rugs, I oversaw all creative projects, including packaging, labeling, marketing materials, and digital content. I led a team in delivering innovative and market-relevant designs that enhanced product appeal and brand identity.

Key Responsibilities:

• Designed and managed packaging and labeling to meet industry standards and customer expectations.
• Developed marketing materials, store displays, and digital assets to support product promotion.
• Collaborated with cross-functional teams to ensure cohesive and impactful designs.
• Managed workflows, prioritized multiple projects, and ensured timely delivery.
• Liaised with vendors to produce high-quality packaging and design solutions.

My expertise in packaging, labeling, and design strategies contributed to strengthening Chesapeake’s presence in competitive markets.

As the Sr. Graphic Designer and Production Head at Uptown18, an e-commerce platform specializing in printed apparel and accessories, I played a dual role in leading creative design initiatives and managing production processes. Uptown18's product range included t-shirts, hoodies, tank tops, tote bags, laptop sleeves, phone covers, bath mats, and backpacks. My work ensured a seamless blend of creativity and operational efficiency to deliver high-quality products to customers.

Key Responsibilities:

• Conceptualized and designed on-trend graphics for various products, aligning with market demands and brand identity.
• Directed the end-to-end production process, ensuring high-quality output and timely delivery.
• Collaborated with cross-functional teams to align design and production workflows with business goals.
• Ensured consistency in branding and design across product categories and marketing materials.
• Managed multiple design projects, from ideation to execution, while adhering to tight deadlines.
• Worked closely with vendors and suppliers to oversee the quality and accuracy of product production.
• Supervised and mentored a team of designers, fostering creativity and professional growth.
• Stayed updated with industry trends and incorporated fresh ideas to keep products relevant and appealing.

My role at Uptown18 combined creative expertise and strategic leadership to drive product innovation, enhance brand visibility, and maintain production excellence in a fast-paced e-commerce environment.

As a Freelance Graphic Designer and Videographer, I collaborated with a diverse range of clients across industries, delivering creative solutions that enhanced their brand presence and marketing efforts. My work spanned from designing impactful graphics to producing engaging video content tailored to meet the unique needs of each client.

Key Responsibilities:

• Partnered with clients such as Heena Groups, Amtex, Chit 1, Netweb, Skylus, Riviera, Palo Alto, Singhal Timbers Pvt. Ltd., Oberoi Associates, Happy Flames, and others to develop creative assets that aligned with their branding goals.
• Managed video shoots and graphic design requirements for Heena Groups, including projects for their college, J.B. Knowledge Park, and product line, Colormate.
• Designed a variety of marketing materials, including social media posts, brochures, hoardings, letterheads, ID cards, logo designs, and web banners, to support client branding and promotional activities.
• Ensured timely delivery of creative assets while maintaining high standards of quality and adherence to client briefs.
• Worked closely with clients to understand their vision, translating ideas into visually compelling and strategically effective designs.

Through this role, I contributed to building strong brand identities for my clients by leveraging my expertise in graphic design, branding, and videography, delivering tailored solutions that exceeded their expectations.

As the Lead VFX Compositor and Editor at Aryan Brothers Entertainment, I played a pivotal role in shaping the visual aesthetics of cinematic projects, ensuring seamless integration of visual effects with live-action footage. My responsibilities encompassed team leadership, workflow management, and delivering high-quality content that met and exceeded creative expectations.

Key Responsibilities:

• Contributed to the acclaimed short film "Cocky Tocky," which was showcased at the Cannes Film Festival, ensuring high-quality visual effects and post-production standards.
• Managed end-to-end post-production workflows, from initial footage review to final delivery, ensuring efficiency and attention to detail.
• Collaborated closely with the director and producer (Mr. Indervir) to bring creative visions to life, ensuring all visual effects aligned with project objectives.
• Integrated complex visual effects, including compositing, motion graphics, and digital enhancements, into cinematic productions.
• Provided creative direction and problem-solving expertise during the post-production process to meet tight deadlines without compromising quality.
• Maintained consistency in visual storytelling, ensuring high-quality output across all projects.

This role allowed me to utilize my expertise in VFX compositing and editing to create exceptional content that resonated with audiences and elevated the overall production quality of cinematic projects.

As a Rotoscoping Artist at Prime Focus Limited, I played a key role in the visual effects pipeline by meticulously isolating objects, characters, and elements within film and video footage. My work ensured the seamless integration of CGI elements into live-action scenes, contributing to the overall quality and realism of high-profile projects.

Key Responsibilities:

• Created clean and precise mattes through detailed rotoscoping for use in compositing and visual effects integration.
• Collaborated with VFX supervisors and compositing teams to meet the creative and technical requirements of each project.
• Applied advanced rotoscoping techniques to isolate characters, objects, and other elements in footage for seamless CGI integration.
• Ensured consistency and accuracy in motion tracking, masking, and edge detailing to maintain high visual standards.
• Worked on internationally acclaimed projects, including Harry Potter and the Deathly Hallows Part 2, Ra.One, and X-Men: First Class, among others.
• Utilized specialized software, including SilhouetteFX and Fusion, to deliver high-quality results within tight production deadlines.

This role allowed me to hone my expertise in rotoscoping and contribute to the success of major film productions, ensuring visual excellence and precision in post-production.