Gunjan Kakkar

Branding and Communications Strategy

• Lead the overall communications and branding portfolio for The Union in India, ensuring consistent representation across campaigns, events, and publications.
• Direct end-to-end communications for flagship initiatives, including the India Innovation Summit 2025 (with over 1,400 stakeholders and an exhibition of innovations), corporate consultations, national TB summits, and multi-stakeholder workshops/trainings.

Digital Engagement and Campaigns

• Strategize and implement World TB Day campaigns (2023 and 2024), strengthening nationwide visibility through social media, newsletters, IEC materials, and press releases.
• Increased digital engagement by 40% across LinkedIn, Twitter, and Facebook through targeted campaigns and storytelling.

Content and Knowledge Management

• Develop and disseminate newsletters, advocacy collaterals, and press releases, reaching over 10,000 stakeholders.
• Maintain a knowledge management platform and multimedia repository to support institutional learning.

Branding and Strategy

• Developed communication strategies for research projects, enhancing visibility and policy advocacy.
• Coordinated with international offices (India, Australia, and the UK) to ensure global alignment.

Digital Engagement and Campaigns

• Designed and executed campaigns, increasing engagement by 30% across LinkedIn, Twitter, and Facebook.
• Introduced new formats, including podcasts, video campaigns, and short films.

Content and Publications.

• Produced research briefs, newsletters, reports, and press releases to translate technical research into accessible narratives.

Event Communications

• Managed visibility for webinars, symposiums, and research launches through social media and newsletters.

• Designed and executed digital campaigns on climate resilience, gender, and livelihood, increasing engagement by 25%.
• Produced organizational publications, newsletters, and IEC materials.
• Led communications for the EEL Project (Empower, Enable, Lead), enhancing CSR branding and partnerships.
• Transitioned organizational campaigns to digital-first platforms during COVID-19.

• Managed communications for Jesuit institutions across India, ensuring consistency across 30+ institutions.
• Documented activities and impact stories through reports, case studies, and digital stories.
• Organized communications capacity-building workshops.

• Managed external communications, including the website, social media, and publications.
• Drafted press releases, donor reports, and communications strategies aligned with project goals.
• Coordinated with creative agencies to produce advocacy collaterals and publications.
• Supported national-level events and workshops, ensuring professional documentation and visibility.