GUNJAN MADAAN
Gurgaon
Summary
Dynamic Assistant Manager – Content Writer & Researcher with hands-on experience in crafting high-performing YouTube videos, viral reels, and impactful podcast content. Adept at content ideation, in-depth research, scriptwriting, and pre-production strategy tailored to digital audiences.
Overview
10
10
years of professional experience
Work History
Assistant Manager, Content Writer & Researcher
IMSuccess
12.2023 - 05.2025
- Led Content Writing & Research for YouTube videos, reels, and podcasts—delivering high-performing scripts with relatable hooks, powerful messaging, and deep audience insight.
- Handled Pre-Production for Podcasts, including guest research, conversation flow planning, and aligning narratives with brand goals.
- Ideated & Developed Viral Concepts, with several videos crossing 1M+ views and the highest-performing content reaching 5 million+ views organically.
- Strategized Reels & Shorts, crafting crisp, high-retention formats suited for Instagram and YouTube Shorts algorithms.
- Collaborated closely with Creative Teams to align content strategy with trends, thumbnail designs,brand voice, and audience engagement metrics.
ASST. MANAGER, DIGITAL MARKETING
ZIIKI MEDIA PVT. LTD
02.2021 - 03.2022
- Evaluate performance metrics and make recommendations for the constant improvement of campaigns.
- Create monthly social media and content calendars to correlate with each other for best results.
- Develop a cross-platform digital communication strategy (website, digital media, social network, etc.) and execute the plan.
- Support and execute the tracking of online KPIs analyse results and propose improvements.
SR. CONTENT WRITER
SIGNPOST INDIA PVT. LTD
03.2019 - 01.2020
- Expertise in delivering high-quality content for Ministry of Steel social media accounts as well as for Minister’s Twitter account.
- Conducted extensive research for providing factual and technical studies into refined content.
- Communicate professionally on a daily basis with the clients.
- Create monthly social media and content calendars to correlate with each other for best results.
- Experience in uploading content, images and pages onto WordPress.
SR. DIGITAL MARKETING EXECUTIVE
UNISYS INFOSOLUTIONS
02.2017 - 01.2018
- Designing campaigns & social media strategies for organizations like Unisys Infosolutions, Saga Music, Bollywood Gossips, Amazing Things, Seven Colors Motion Pictures &many more.
- Communicating the client's briefs to the team and ensuring that all the deliverables are met on time.
- Answering the queries on the brand's page to maintain good engagement and response rate on the page.
SR. CUSTOMER EXECUTIVE
AGIES GLOBAL
02.2015 - 01.2017
- Being part of Airtel nodal department, the highest escalations desk for Airtel wherein I had handled national-level escalations related to billing, ownership transfer etc.
- Skills used: Content writing, email marketing & communication skills
- Interacting with clients on regular basis to ensure smooth flow of work
- Part of the interview panel for hiring fresher and laterals across various roles in the organization
- Sending promotional mailers to customers
- Managed social media accounts of the company
Education
B. Tech. - CSE
Chandigarh Engineering College
01.2014
CBSE XII - undefined
Convent School
01.2010
CBSE X - undefined
Convent School
01.2008
Skills
- Research & Insight Gathering
- Strategic content management
- Podcast Pre-Production
- Ideation & Creative Thinking
- Trend Spotting & Audience Analysis
- Collaboration & Project Management
Timeline
Assistant Manager, Content Writer & Researcher
IMSuccess
12.2023 - 05.2025
ASST. MANAGER, DIGITAL MARKETING
ZIIKI MEDIA PVT. LTD
02.2021 - 03.2022
SR. CONTENT WRITER
SIGNPOST INDIA PVT. LTD
03.2019 - 01.2020
SR. DIGITAL MARKETING EXECUTIVE
UNISYS INFOSOLUTIONS
02.2017 - 01.2018
SR. CUSTOMER EXECUTIVE
AGIES GLOBAL
02.2015 - 01.2017
CBSE XII - undefined
Convent School
CBSE X - undefined
Convent School
B. Tech. - CSE
Chandigarh Engineering College
Similar Profiles
Deepa BhandariDeepa Bhandari
Merchandiser at Rudra Rugs Private LimitedMerchandiser at Rudra Rugs Private Limited
KARISHMA RAWATKARISHMA RAWAT
Senior AML/KYC Analyst at KPMG Global Services Pvt LtdSenior AML/KYC Analyst at KPMG Global Services Pvt Ltd
Rohit SharmaRohit Sharma
Assistent Consultent at Tata Consultancy ServiceAssistent Consultent at Tata Consultancy Service
Shaily AdityaShaily Aditya
AVP Sales at CallHippoAVP Sales at CallHippo
Anand PAnand P
Data Researcher and Content Writer at UPSC Coaching InstitutesData Researcher and Content Writer at UPSC Coaching Institutes