Gunjan Raj
Marketing Specialist
Summary
Dynamic and result-oriented Marketing Specialist with comprehensive experience in digital marketing, social media management, B2B marketing, and performance marketing. Successfully navigated college years into founding Bili Consultancy while pursuing a Bachelor's degree, demonstrating entrepreneurial spirit and strategic vision. Proven track record in developing strategic marketing campaigns, generating leads, and optimizing brand presence across digital platforms. Adept at leveraging LinkedIn Sales Navigator, SEO-friendly content creation, email marketing, and paid ad campaigns to drive business growth. Strong collaborator with excellent project management skills, delivering innovative solutions and maximizing ROI.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Specialist
Ojas Innovative Technologies
03.2024 - Current
- Managed social media accounts, developing and implementing comprehensive social media strategies to increase brand visibility and audience engagement
- Created and optimized SEO-friendly content for websites and blogs to improve organic traffic
- Handled B2B marketing initiatives using LinkedIn Sales Navigator to identify prospects and generate qualified leads
- Ran LinkedIn Message Ads and email marketing campaigns, resulting in consistent lead generation and improved conversion rates
- Developed sales reports and marketing performance reports to assess campaign effectiveness and optimize future strategies
- Managed website content, ensuring consistent brand messaging and functionality
- Collaborated with cross-functional teams to execute branding initiatives and maintain brand consistency
Co Founder
Bili Consultancy
03.2020 - 01.2024
- Developed and executed digital marketing strategies, including social media campaigns and email marketing, for various clients
- Oversaw influencer marketing campaigns, collaborating with brands like ZeroHarm and Urban Gabru to drive brand awareness and engagement
- Managed freelance accounts, securing projects and expanding the client base
- Led lead generation efforts, leveraging LinkedIn for client prospecting and conversion
- Created marketing reports and performance analysis to measure campaign success and optimize strategies
- Coordinated with designers, developers, and interns to deliver projects within deadlines and budget constraints
- Worked with clients like Ingenkart and Venalicium Digital LLC to deliver comprehensive marketing campaigns, including influencer marketing, email marketing campaigns, and content creation, ensuring brand alignment and maximum campaign effectiveness
Education
Bachelor of Technology - Electrical and Electronics Engineering
CUSAT
04.2019 - 04.2023
Skills
Creativity and Problem Solving
Social Media Management
Marketing Strategy
Report Generation
Digital marketing
Branding
Influencer marketing
Campaign management
Accomplishments
Google & MeiTy - Appscale Academy
Under top 100 apps in 2022
UPSIDA - Design-a-thon
Won UP Government Website Designathon.
EO Gurgaon
Finalist for EO Gurgaon GSEA
Timeline
Marketing Specialist
Ojas Innovative Technologies
03.2024 - Current
Co Founder
Bili Consultancy
03.2020 - 01.2024
Bachelor of Technology - Electrical and Electronics Engineering
CUSAT
04.2019 - 04.2023