Gunjan Sharma
Sales & Strategy Analyst - Business Excellence
Noida
Summary
Proactive Manager & a Diligent leader with 10 years of experience in Business excellence, market analysis and loyalty programs. Strategic planning expertise and problem solving acumen. Core member of committees with the CXOs & functional heads deriving target achievements. Deep operation knowledge into Sales operations, Branding & budgeting. Customer focused professional with a record of evolving and improving brand strategies in India across geographies. GTM. Entrepreneurial Spirit – an out of the box thinker who is able to figure out how to successfully achieve goals with limited resources. Launch new ideas through passionate curiosity and the ability to adapt and lead change. Result Oriented. Process compliance
Overview
7
7
years of professional experience
1
1
Certification
Work History
Deputy Manager
01.2014
- Corporate Marketing, Concrete Division
- Analytical evaluation of all performance parameters of Business units on area & cluster – level
- Tracking progress on projects assigned to respective domain heads
- Project Management
- Daily National sales analytics with monthly data dashboard management with predictive modeling stats
- Corporate Strategic planning, Catalysing Budget Formulation Process after discussion and approval from Top management
- Worked as Deputy Manager at Cement plant ACC Gagal in Operations Dept
- Kiln Operations In Charge
- Operation Excellence, Equipment Performance index management, Planned and reactive maintenance
- UltraTech Cement
- Initiated and Launched YUVA - Initiative for idea catalysing across organizations ( Designing , Organizing & Implementing) at UltraTech in 2018
- Designed, Pilot, Launched Dynamic Pricing & Simulation Tool for higher realization & stability in Market in collaboration with E&Y at UltraTech in 2018
- Launch and Digital Integration of e-POD (Elctronic Proof of delivery) in West Zone – Gujarat Market for Logistics |
- Project tenure - 2 Months
- Lead and Development of Mobile based Platform for dealers facilitating complete business management on an app (orders placement & tracking, Portfolio management, Commercial indicators, Market Info - forward & reverse lead management, closed Whtsapp & chat based features, Tally integration) Tenure – 12 Months
- Designing and Implementation of Cement Tracking Platform for Sales & Market Share Enhancement
- Feasibility analysis of online sales for Building Materials, an End to End solution (Local integration, Current setup migration to online Vs
- National tie up with existing Player) Project tenure - 3 Months
- AMW Motors
- Project Management - Rural Marketing, Vehicle Financing, Online Spares Portal Setup ( sparesonly.com )
- ACC
- Online Sales Channel setup for ACC Concrete -, Internships
- Worked with IOCL Pipeline Division, Noida in Central Monitoring and Controlling Department for PTPK analysis of
- IOCL PCPL and PHPL network
- Worked with Eicher Tractors, Bhopal in Product Management Group o Event management in an agricultural and trade expo
- At Bhopal in the year 2011 o Project on Prospect database creation and maintenance SOP for For North and West & Central UP region
- O Evaluation and revamp of BTL activities for Chattisgarh & Punjab region, included market & field visits plus organizing of complete daily and weekly trip schedules.
Zonal Business Development Manager
North Zone
05.2019 - Current
- Responsible for developing and implementing integrated business development & marketing strategies, to foster relationships with customers and hence creating partnerships & revenue streams
- I work closely with top management to accomplish strategy projects and I am looking for a role where the business plan is directly translated into a holistic Strategy & executed to touch the last mile
- Sales Operations – Looking after the Sales operations across all regions and support any exchange of information and actions interacting with any cross functions like i.e
- Logistics, Commercial, Technical
- CRM - Customer Loyalty program Management, Channel partners & Influencers loyalty program designing, assessing reach, frequency and repeat buy with active contribution in total revenue
- Loyalty spend optimization with max gain in NPS (Net promoter index)
- Strategic Pricing – Price Matrix alignment with overall revenue Targets taking the dynamics of various cost heads into considerations, Market Mix variance, Wholesale Index management, competition intensive pricing with holistic discount structures, border area pricing – Maintaining sweet spots, Segment Mix pricing management
- Marketing Strategy – Marketing mix – ATL & BTL along with digital marketing campaigns to maximize the gains from total allocated budget
- Campaign planning, guiding execution and monitoring on KPIs to match on desired goals
- Market Intelligence - Industry & Competition analysis, Peer comparison, Demand drivers & Outlook tracking for major markets, Mapping of major Social/commercial infra projects for micro demand analysis to build a comprehensive market potential analysis of Industry nodes taking into account future industry trends
- Sales Force Automation & Scientific Contact management - Responsible to develop strategic supply chain network/ dealer development and relationships with new business partners that supports business acceleration in key depots
- Drive the annual goals, budgeting and ongoing forecasting processes for the zone
Marketing Strategy Manager
West Zone
04.2016 - 05.2019
- Strategic - Business case development and financial, Operational feasibility analysis, Go to market strategy, New product
- Launch, Peer analysis, Financial modelling and business profitability analytics - Sales and Distribution Management, Sales network Analysis
- Digital marketing - BEI Monitoring – Brand Monitoring through Brand Equity Indices & NPI (Net promoter scores),
- Designing of digital campaigns for new products on platform proficiency majorly performance-based campaigns
- Analyzing and tracking KPIs ensuring final campaign deliverables and managing performance of outsourced digital campaign support team
- Logistics - TAT (Turn Around Time Management), GPS enabling & Optimal Asset Utilization, Vendor management -
- Logistics Fleet for plant, performance evaluations & route simulations, OTIF (On time in full) and reduce PTPK (Per Ton Per
- KM) cost
- Lead and Development of Mobile based platform for dealers facilitating complete business management on an app (orders placement & tracking, Portfolio management, Commercial indicators, Market Info - forward & reverse lead management, closed Whtsapp & chat based features, Tally integration) Tenure – 12 Months
- Designing and Implementation of Cement Tracking Platform for Sales & Market Share Enhancement
- Feasibility analysis of online sales for Building Materials, an End to End solution (Local integration, Current setup migration to online Vs
- National tie up with existing Player) Project tenure - 3 Months
- Deputy Manager - MD’s Office
- Lead the MD’s office to monitor and review business health, financial and operational progress on behalf of the MD
- Ensure implementation of strategy by personally driving key initiatives and guiding various teams
- Responsible for assisting in defining strategic direction for the online sales vertical and also assist in bringing operational excellence
- Driving the strategic business planning end-to-end, by providing inputs on strategy, analytical support, constant monitoring of business performance, key performance metrics and highlighting significant deviations
- Conducting ROI, PBP, ROR analysis on projects and decision analysis to Steering Committee, along with review and analysis for Product mix and BOM level Costing
- Responsible for in depth TIV Analysis, Updates on future scope of requirements, project wise demand estimates for Key
- Segment
- PROJECTS & ACHIEVEMENTS
- STRENGTHS & INTERESTS
- ACADEMIC QUALIFICATIONS
Education
MBA - Operations & Marketing
Thapar University
Industrial Engineering
Thapar University
Diploma - undefined
Himachal board of Technical Education
Xth - undefined
Himachal Board of School Education
Skills
Pricing structures
Accomplishments
Sales channel operation digitization - project for 35000 channel partners. 70% digital order processing achieved in first year of launch
New product launch - Augmented products launch done for west region for 5 month incubation period with 44 crores worth revenue
Digitalizing the communication program and Loyalty schemes with automated disbursement enabler
Certification
Customer journey Mapping
Timeline
Customer journey Mapping
08-2020
Zonal Business Development Manager
North Zone
05.2019 - Current
Marketing Strategy Manager
West Zone
04.2016 - 05.2019
Deputy Manager
01.2014
MBA - Operations & Marketing
Thapar University
Industrial Engineering
Thapar University
Diploma - undefined
Himachal board of Technical Education
Xth - undefined
Himachal Board of School Education
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