Gurbir Kaur
Merchandiser
Kolkata
Summary
- MBA (Fashion Merchandising &Marketing) Professional with over 14 years of expertise in merchandising.
- Fostering engagement with not only our customers but with team members, stake holders, intermediary partners, senior leaders, key corporate account clients.
- Expert in establishing and developing relationships with clients for revenue generation and resourceful in managing end-to-end sales operations and devising marketing strategies.
- Continuous reporting to showcase the segment status, key wins, trends, top destination, challenges for closure, prospecting efforts & updating development to senior leadership committee.
- Skills in problem-solving coupled with assertive decision-making for enabling effective solutions leading to high customer satisfaction & low operational cost
Overview
14
14
years of professional experience
2
2
years of post-secondary education
Work History
Sale Merchandiser
Shipra Commercial Pvt Ltd
Kolkata
08.2017 - Current
§ Concept research & development for every season
§ Developing the themes & storyboard with the design team
§ Making style board & color board with design Team and Merchandising
§ Giving idea for the new development which are in forecast
§ Preparation of article list every season, with costing and article details like gsm count and construction.
§ Presentation of collection to the buyer and order taking.
§ Ensuring the orders is punched in the system and fabric/design and trims are planned so that the goods can go in production.
§ Ensuring the designs of buyer are closed on time
§ Ensuring the GPT/FPT and PPS process of each buyer is sent on time.
§ Ensuring the Timely delivery of the fabric and trims, so that the final product reaches the floor as per plan.
§ Supervising the product in the production level
§ QC to be conducted smoothly
§ Ensure the goods are dispatched as per the buyer requirement
§ MIS-Buyer orders received/ planning of production etc.
§ Achieving segment wise targets on a day-to-day basis and maintaining consistency in performance
§ Conducting competitor analysis by analyzing market trends to achieve desired result
§ Identifying channel’s specific needs, dynamics and requirements, including the customers & channels shopper attitudes & behavior and translating this into actionable initiatives for sales teams
§ Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets
§ Conducting reviews with the channel partner for developing strategies to promote organization’s growth
Category Head
Turtle Ltd
Kolkata
04.2004 - 12.2011
§ Concept research & development for every season
§ Developing the themes & storyboard with the design team
§ Making style board & color board with design team
§ Giving idea for the new development which are in forecast
§ Cad designing & Fabric Base finalization.
§ Garment construction as per the style finalized for the season
§ Getting the cads converted into hand-loom, then yardages, then fabric and finally into garment
§ Supervising the product in the production level
§ Get the best deal for the fabrics and trims from the seller in every season.
§ Complete category management
Merchandiser
Devi Exports
Kolkata
04.2003 - 04.2004
§ Sampling for the foreign clients
§ Processing the order received from the buyer which was planning of fabric, accessories and production till dispatch of goods.
Education
MBA - in Fashion Marketing And Merchandising
Wigan And Leigh College
Kolkata 06.2002 - 06.2004
Skills
Fashion Merchandiser
Sale and Marketing
Customer Management
Sales Improvement Initiatives
Product Promotions/Launch
Market Research
Business Growth & Expansion
Category Management
Timeline
Sale Merchandiser
Shipra Commercial Pvt Ltd
08.2017 - Current
Category Head
Turtle Ltd
04.2004 - 12.2011
Merchandiser
Devi Exports
04.2003 - 04.2004
MBA - in Fashion Marketing And Merchandising
Wigan And Leigh College
06.2002 - 06.2004