Summary
Overview
Work History
Education
Skills
Languages
Timeline
AccountManager
Gurdayal Pal

Gurdayal Pal

Delhi,DL

Summary

I am Gurdayal Pal based in New Delhi (India) I have spent 4 years in growing my skills and experience in digital marketing industry. My interest speaks about my working approach, being detail-oriented, creative marketing professional with proven experience in different Digital Advertising Campaign and strategies, worked with varied clients, implemented various strategies and plans for the organization's business to drive Brand visibility and Growth. Experience in creating and delivering Brand Growth Strategies, Data Visualization, analysis , media planning , media buying and building digital performance funnel

Overview

4
4
years of professional experience

Work History

Media Planner

Garage Collective
04.2024 - Current
  • Set up and implemented Meta Ads and paid social marketing campaigns on Google Ads
  • Monitor ad performance and make data-driven decisions to improve results
  • Managing Media Planning & Buying alongside driving performance on key biddable platforms like Google Ads (Search, Display and Performance Max campaigns), Meta Ads (Lead generation, Awareness and remarketing campaigns)
  • Created strategic marketing plans with budget allocations, audience targeting, ad copy, and creative
  • Manage Social Media Campaigns For Brand Awareness , Engagement and Lead Generation.
  • Worked closely with clients to align with goals and marketing objectives
  • Tracked and analyzed paid social data across multiple platforms to optimize campaign performance
  • Communicated campaign data, provided insights, and recommended next steps to clients
  • Conducted research on brand vertical to identify key audiences for targeting and enhancing performance
  • Planned and acquired media for multiple digital channels.
  • Conducted post-campaign evaluations to assess effectiveness, making recommendations for future improvements.

PPC Executive

Gtf Technologies
09.2023 - 03.2024
  • Worked on setting up and implementing campaigns on Meta, and Google Ads advertising platforms to drive conversions for Real Estates Clients.
  • Created strategic marketing plans which included budget allocations, audience targeting, ad copy, and creative.
  • Worked closely with clients to be in line with goals and marketing objectives
  • Tracked and analyzed Meta ads data across to optimize performance of campaigns
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Audited accounts when performance was down to find weak points which could be improved upon.
  • Conduct keyword research to identify relevant terms for real estate campaigns
  • Oversaw campaigns that scaled monthly budgets due to strong performance
  • Worked closely with graphic design team and production team providing scripts to give creative direction.
  • Managed multiple PPC accounts for various clients, leading to improved ROI.
  • Increased ad campaign performance by optimizing keyword selection and ad copy.
  • Employed A/B testing methodologies within ad creatives driving informed decision-making based on data-driven insights.
  • Collaborated with fellow team members on account strategy development and implementation.

PPC Executive

Instaserv India Pvt Ltd
01.2021 - 09.2023
  • Creating Re-Marketing Campaigns on Google Ads and Facebook & Instagram.
  • Boosted brand awareness by developing and implementing targeted social media campaigns.
  • Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
  • Create Engagement Campaigns on Meta for Increase Engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Conducted thorough keyword research to identify high-performing keywords for ad campaigns.
  • Analyzed account performance data, making necessary adjustments to optimize results.
  • Provide input on landing page design and optimization
  • Monitor and analyze campaign Search Terms and Add Negative Keywords.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Worked on Improving CTR and Conversions from PPC Campaigns
  • Set up A/B tests to compare different variations of ad copy and landing pages to maximize conversions.
  • Created and managed campaigns while reporting and troubleshooting it as well.

Education

Bachelor of Arts -

Delhi University(SOL)
Delhi
10.2022

G.B.S.School -

CBSE Board
Delhi, India
06.2012

R.P.V.V -

CBSE Board
Delhi
06.2010

Skills

  • Data tracking and analysis
  • Google Tag Manager
  • Google Ads Editor
  • Attention to detail
  • Social Media Marketing
  • Adaptable to change
  • Facebook Ads Manger
  • Campaign Development
  • Media Plans
  • Google Analytics

Languages

English
Hindi

Timeline

Media Planner

Garage Collective
04.2024 - Current

PPC Executive

Gtf Technologies
09.2023 - 03.2024

PPC Executive

Instaserv India Pvt Ltd
01.2021 - 09.2023

Bachelor of Arts -

Delhi University(SOL)

G.B.S.School -

CBSE Board

R.P.V.V -

CBSE Board

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